Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. Among other key findings from the report: An astounding 90% of B2B marketers expect their influencer marketing budgets to hold steady or increase in the coming year.

Research 243

Research B2B Marketing B2B Budget Programs 243

KoMarketing Associates

FEBRUARY 19, 2020

Many marketers have already seen the benefits of utilizing content as a part of their strategies, and new research shows that they will continue to integrate it into their work in the near future. Interestingly, video may lead the way in terms of content as time goes on, according to the report. of marketers cited short-form videos.

Marketing Report 156

Marketing Report Campaigns Content Marketing Budget 156

KoMarketing Associates

JANUARY 16, 2018

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. The results found that while 89 percent of marketers believe their campaign strategies are integrated, only 58 percent of customers agree.

Marketing Report 178

Marketing Report Campaigns Effectiveness Planning 178

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Adjust and adapt PPC campaigns. this year as well.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

KoMarketing Associates

AUGUST 7, 2019

Many marketers are turning to influencer marketing to resonate with their target audience, and new research suggests that they are willing to work with a number of influencers to achieve their goals. percent) usually work with between five and 10 influencers per campaign. The Rise in Interest in Influencer Marketing.

Marketing Report 121

Marketing Report Campaigns Statistics Marketing 121

KoMarketing Associates

OCTOBER 22, 2019

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report. Sales and marketing alignment has been a challenge for marketers for quite some time, according to previous research. Achieving Sales and Marketing Alignment.

Marketing Report 122

Marketing Report Marketing Automation Automation Planning 122

ANNUITAS

MARCH 21, 2023

Now, growth leaders can use Measure in more “full journey” mode, analyzing more customer touch points than those typically found inside a marketing campaign or nurture outreach. The company has also integrated its Workfront project management tool to make it easier for teams to create, inspect and deploy campaigns.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. At B2B Forum the two companies held a panel to discuss the research and share insights. To make a lasting impact, think of webinars themselves as campaigns.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Business Brainz

FEBRUARY 15, 2022

Be it in any form, content will remain as king for any marketing campaign. Actionable insights also known as insight reports are considered as high-value asset to support sales and marketing campaigns. Insight reports act as an armor for targeted marketing campaigns. Hint: Knowledge and understanding!

Marketing Report 52

Marketing Report B2B Marketing Campaigns B2B 52

Biznology

FEBRUARY 3, 2020

So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. This is the go-to place for research and how-to. Demand Gen Report. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic.

Resources 171

Resources Research B to B Advertising Agencies 171

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Heinz Marketing

JANUARY 26, 2023

Ideally, it’s a multi-touch, multi-threaded campaign that will engage your targets. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? How do I get started?

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Business Brainz

MARCH 21, 2021

A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers. Why research for ABM? How research can humanize ABM? And there’s no sign of slowing down.

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 7, 2017

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The research showed that personalized subject lines generated 50 percent higher open rates in Q2 2017, as well as 58 percent higher click-to-open rates. They also saw 2.5

Email Marketing 149

Email Marketing Research Personalization Campaigns 149

Webbiquity

OCTOBER 31, 2023

What’s driving the growth of SMS campaigns? Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. It’s well worth downloading the full report. Here are seven key findings from the research.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign. So, we brought in the humans.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. ” The report is just a part of that.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy? Social media interaction.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry-specific versions of the report, such as this one. In the current report we are focusing on consulting firms.

Consulting 157

Consulting Research Work Management Marketing Management 157

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Marketing Insider Group

DECEMBER 28, 2016

In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns. You might be asking, wait, what’s a content-enabled campaign? The post 3 Biggest Insights For B2B Marketing 2017 [Research] appeared first on Marketing Insider Group.

Research 182

Research B2B Marketing B2B Customer Surveys 182

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? images/2017/05/Matt-Sweezy-interview.mp3.

Linkedin 297

Linkedin Research Studies B2B 297

Martech

JULY 22, 2022

Thirty percent of marketers surveyed overall fear they’re missing out on AI’s ability to predict customer behaviors and adjust campaigns. AI creates efficiencies and maximizes resources, especially with manual, repetitive tasks, such as: Setting up campaign workflows. Get the trends report. Customizing content.

Trends 109

Trends Research Planning Marketing & Strategy 109

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. The author(s) of the report included the following statement in the description of the survey methodology.

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. This data can influence how you structure a campaign, and how you interact with customers.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

KoMarketing Associates

NOVEMBER 16, 2022

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. This is followed by a lack of visibility and unactionable data (41.5%), and an inability to move quickly and create personalized campaigns (40.6%). As a result, only 8.5%

Resources 271

Resources Personalization Advertising Agencies Custom Publishing 271

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. This data can influence how you structure a campaign, and how you interact with customers.

Research 63

Research Customer Satisfaction Hubspot Lead Scoring 63

KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. Marketers Face Obstacles When Looking to Leverage Data.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

Strategic-IC

JULY 30, 2018

In-depth Industry Insight reports provide an intricate level of audience understanding, enabling enhanced, data-backed, targeting - perfect for highly focussed strategies such as ABM. We look at the benefits that can be achieved with an Industry Insight report. Related: What benefits can be achieved with insight reports?

Marketing Report 48

Marketing Report Campaigns B2B Marketing Verticals 48

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hubspot

JULY 12, 2021

Below, we'll dive into the study's research, explain why some marketers might still want to consider SMS strategies, and note a few takeaways for an effective campaign. 43% of surveyed business owners and digital marketers who use SMS marketing report click-through rates between 20% and 35%. Why SMS Could Be Coming Back Strong.

SMS 101

SMS Research Opt-out Planning 101

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research.

Research 62

Research Campaigns Work Management Marketing Management 62

KoMarketing Associates

MARCH 16, 2022

As marketers continue to shift their attention toward providing a more personalized customer experience, new research indicates that they are implementing artificial technology (AI) to achieve this goal. Marketing Campaign Performance and Personalization. Approximately 47% “strongly agree” with the same sentiment.

Marketing Report 229

Marketing Report Personalization Planning Statistics 229