Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Unfortunately, many less experienced advertisers tend to over-use the default setting, broad match, for their campaigns, based on the faulty logic that it will generate the highest volume of impressions and therefore the greatest number of leads. No one match type will be right for all keywords and all campaigns.

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PPC and Content Marketing: The Perfect Combo for Immediate ROI

Content Marketing Institute

But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. At first glance, pay-per-click and content marketing can seem like contrasting ideologies.

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How to Boost the ROI of PPC Campaigns With Targeted Optins


Looking to boost the effectiveness of your PPC campaigns? In this post, we’ll show you how to boost the ROI of PPC campaigns by using targeted optins on your site. Are Popups Allowed by PPC Networks? Optimize ROI for PPC Ads With OptinMonster.

How to Set up Profitable A/B Tests for PPC Success via @sejournal, @navahf

Search Engine Journal

Split tests (A/B test) are a critical element of running successful PPC campaigns. The post How to Set up Profitable A/B Tests for PPC Success appeared first on Search Engine Journal. Ask Me Anything About PPC

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PPC Keyword Research 101: How To Build Your Campaigns


If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, will anyone click on your ad? When you use the wrong keywords for your PPC campaign, people will see your ads—but not the folks you want to get to click on them.

What B2B Marketers Should Know About Running PPC Campaigns

Marketing Envy

When used correctly, PPC has the potential to accelerate up business growth by turning on the MQL tap. In the wrong hands, PPC can be a money pit that leads to despair and wasted marketing budgets. I’m cutting to the chase and spilling the beans on how to run campaigns for maximum ROI.

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How to Audit Your PPC Campaign & Identify Metrics for Success


Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. After reviewing your analytics, you might realize that your PPC ads aren't converting.

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How Do I Get My PPC Campaigns Ready for a Cookieless World? via @sejournal, @navahf

Search Engine Journal

With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? The post How Do I Get My PPC Campaigns Ready for a Cookieless World? Ask Me Anything About PPC

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8 Strategies to Optimize Holiday PPC campaigns


There are numerous changes businesses have to make to their marketing campaigns to stay ahead of the competition during key holiday shopping weeks. These tactics are not yet mainstream in the PPC marketing fraternity, though, and only a few marketing managers know how to prioritize seasonal advertising tactics to maximize results. Search engine advertisers who invest in the right collection of strategies can set themselves up to dominate the PPC landscape this holiday season.

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How to Create Great PPC Landing Pages

FMG Suite

PPC, or pay-per-click advertising, offers financial professionals a powerful and cost-effective way to attract traffic to their website. But attracting traffic is only the first step – to get the most out of PPC, you will need an optimized landing page. . Online Advertising ppc

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords. The most obvious keywords in any B2B campaign are those with higher search volumes and higher-than-average costs per click, particularly in competitive niches.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign.

10 PPC Best Practices to Get the Most out of Your Marketing Budget


What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC.

What is pay-per-click, or PPC?


Pay-per-click (PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. But pay-per-click, PPC, has continued to be an essential digital marketing tactic across all brands and strategy. Pay-per-click campaigns are usually synonymous with paid search campaigns. Simply put: Pay-per-click (PPC) is a digital marketing metric where the advertiser pays a set amount per click. I always get PPC and CPC confused.

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15 PPC Tips to Fuel Your Google AdWords Campaign Performance

Marketing Insider Group

The post 15 PPC Tips to Fuel Your Google AdWords Campaign Performance appeared first on Marketing Insider Group. Google intentionally makes it incredibly easy to get started on AdWords. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. To give you an idea, nearly 80% of US search ad revenue is earned by Google! Given this number and the simplicity factor, […].

Apply Now for : PPC Campaign Executive

For Job Seekers: Job title: PPC Campaign Executive Company: 3Mteam Security Services Pvt. Keep pace with search engine and PPC industry trends and developments. Required Experience, Skills and Qualifications: Experience in Search Engine Marketing (SEM) and Paid Search (PPC). Digital Marketing Jobs #digitalmarketingjobs #digitalmarketingjobsindia ppcLtd Job description: , and other paid search initiatives.

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Apply Now for : Female SEO PPC Executive

For Job Seekers: Job title: Female SEO PPC Executive Company: Job description: paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign.

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Executing Effective B2B PPC Campaigns in 2020: Four Questions Answered

Launch Marketing

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. Get an extra boost on your campaign performance with our free Digital Marketing Guide for B2B Marketers eBook!

8 Ways to Improve PPC Campaign Management


You might often hear marketers tell you to take the time to carefully execute PPC campaign management for optimal performance, then you can simply “set it and forget it.” Without a doubt, setting up well-targeted campaigns lays a strong foundation that gets you off to a great start. But experienced marketing managers know that PPC campaign management and optimization aren’t static disciplines. Eliminating poor performing keywords from campaigns.

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10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM

Search Engine Journal

It's important to regularly revisit your paid search strategy to improve campaign performance. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal.

Healthy Habits For Optimizing Your PPC Campaign

EMagine B2B Blog

As a PPC Specialist, I recognize that a cohesive strategy is key – Therefore, I decided to apply the same method I use to trim overgrown PPC campaigns at home. You cannot have a scalable lead generation campaign without first having a targeted, tightly focused keyword list. Most poor performing campaigns suffer from keyword gorge. Eventually, you’ll find the right mix of water, data and exercise to master your PPC campaigns and look good doing it!

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5 Tips For Your Thanksgiving PPC Campaigns


But just as your household is being prepared for the holiday, your Thanksgiving PPC campaigns are also in need of some holiday preparation. So, while we’re sure you have plenty of other distractions, here are a few tips for your Thanksgiving PPC campaigns to keep in mind over the holidays. Once that campaign is underway, be sure to keep up on the holiday metrics with granular reporting — there could likely be some aberrations or surprises due to the holiday.

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Friend or Frenemy: the Synergy Between SEO and PPC


When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. Here’s everything you need to know about the relationship between SEO and PPC. What is SEO and PPC? Does SEO help PPC? SEO and PPC.

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6 Tips for More Targeted & Engaging PPC Campaigns via @iambenwood

Search Engine Journal

Learn how to make objective, media-neutral advertising decisions for the brands you represent with these 6 tips for more compelling and effective PPC. The post 6 Tips for More Targeted & Engaging PPC Campaigns via @iambenwood appeared first on Search Engine Journal.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign.

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Aligning Paid & Organic Search Campaigns

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Comparing SEO and PPC. So, how does PPC differ from organic searches, and what are its benefits ?

Why Every Business Needs Intelligent Bid Management for Google PPC


There’s also… PPC automated ppc bidding Google PPC Intelligent ppc bid management Natural Language Processing PPC Campaigns QuanticMindIn 2019, the paid search bidding process is more complicated than ever. Making accurate and optimized keyword bids is only the first step.

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26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. But just as often, a successful search campaign depends as much on avoiding bad clicks as it does on generating good ones. In fact, any experienced search marketer will tell you that many of the quickest ways to improve PPC campaign performance fall into the category of eliminating wasteful spending.

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SEO or PPC: What’s Best for Your Business?

DAGMAR Marketing

As search engines continue to feed the curiosity of its users, search engine optimization (SEO) and pay-per-click (PPC) are enabling marketers to seize the opportunity by driving more traffic to their websites. What is PPC? How exactly does PPC work? Pay-Per-Click (PPC).

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PPC Advertising for B2B Organizations: Foundational Considerations

Launch Marketing

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Getting started with PPC advertising doesn’t have to be an all-hands-on-deck project, but it does require planning and close monitoring to enable success. Identify WHY you’re choosing PPC advertising.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them


We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Of course there are exceptions to this rule (perhaps a competitor comparison page on your website), but in general, search campaigns have a lead gen goal, so use gated content. Mistake #2: Using a single “brand” campaign on search and display. A brand campaign is a brand campaign is a brand campaign. adwords ppc paid media sem

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The Path to Great PPC for Search Marketers


Given the modern data environment, improving your PPC results will increasingly rely on processing quality data. Going from good to great PPC performance involves collecting… Search Engine Marketing / SEM Great PPC performance marketing PPC Campaigns PPC optimization SEM automation

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Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns


These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions

Search Intent: The Key To Successful PPC Campaigns

Directive Agency

Why is Search Intent the Key to Successful PPC Campaigns? . A good search marketer can look beyond a search query, see it as an individual thought process, and strategize a way to align their campaign with the expectations of the searcher. . When your campaigns are aligned with the search intent, you’ll find that everything clicks. There is more that goes into campaign alignment than just understanding search intent, but that’s where the magic begins.

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How To Optimize Your Landing Page For Better PPC


As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked.

10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM

Search Engine Journal

It's important to regularly revisit your paid search strategy to improve campaign performance. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal.

A Guide to Sitelink Extensions: Improve Your PPC Ads


We‘ll explore how they work and how to add them to your campaigns. Sitelinks extensions can help you maximize your ad‘s space and relevancy to the user.

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