Contently

OCTOBER 14, 2020

Here are five important content campaigns that stand out to me, not just for what they did for the client, but for how they still inform what I do today. One of my first portfolio entries was a spec, or hypothetical, tourism campaign for the tiny nation of Bhutan, nestled in the Himalayas between China and India.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

The Marketing Blender

APRIL 17, 2024

Watch our recent podcast episode about “5 Tips for B2B Industrial Marketing” on YouTube. Word of mouth is fantastic, but it is not repeatable, scalable, and systematic. Want more insights from the experts in our B2B industrial marketing firm? What About Marketing Industrial B2B Products and Service During a Downturn?

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClickZ

FEBRUARY 1, 2022

AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention. Strong retention can also lead to what still stands tall as one of the most valuable marketing tools around, even in this digital age: word of mouth.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Hubspot

JANUARY 4, 2012

But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. This means getting your product marketing team, support staff, and engineers involved with your word-of-mouth marketing campaigns. What podcasts do they listen to?

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Onalytica B2B

AUGUST 7, 2018

And then when I deliver, you’ll get ten times your expectation in return which leads to word of mouth referrals. Podcasts, webinars, whitepaper, speaking opportunities, product development. My best engagements can’t be measured. Those dark social metrics that stem from private messages to Skype conversations.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Martech

MAY 27, 2022

It is only by understanding how customer preferences change over time that you can devise an effective advertising campaign. Your advertising methodology needs to have a built-in feedback loop to collect crucial performance data and incorporate it into your ongoing campaign. Changes in the advertising landscape today.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Mobile Advertising 113

Inbox Insight

MARCH 29, 2022

PPC and Paid Social campaigns to drive social media brand awareness allow your content to reach target audiences and market segments at scale – even previously untapped ones. Drive word of mouth marketing. Customer loyalty is clearly a key priority, and brand awareness can greatly contribute. Expand audience reach.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

The Customer

JUNE 4, 2020

But I have always shared my perspective through content: journalism, blogs, podcasts — even just journaling. I had to balance the “best practices” of regularity in my podcast publishing schedule, with bigger things in mind. There’s something to be said for “word of mouth” associated with a phone service!

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. But, marketers can apply it to content and campaigns. Expect timeless tips and strategies, as well as new insights into the future of search. Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

BenchmarkONE

MAY 10, 2022

As marketers, we spend a lot of time and effort on our bottom-of-the-funnel strategies , creating content and campaigns driven to snag that all-important sale. Advancements in digital technology and advertising have changed how word-of-mouth marketing is done. Brand Awareness and the Buyer’s Journey. Referral programs .

Top of Funnel 52

Top of Funnel Brand Identity Branding Word of Mouth 52

Hubspot

MAY 21, 2019

Fortunately, with neuromarketing, which is a blend of neuroscience and marketing, brands can gauge the emotional resonance of their current and future marketing campaigns. Podcasting. On average, people spend 17 hours per week tuning into their favorite podcasts, online radio shows, and audiobooks. Word of Mouth Marketing.

Trends 78

Trends Word of Mouth Paid Search Agency Storytelling 78

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. The best-performing campaigns demand extensive up-front work but pay dividends.

Social Media 126

Social Media Social Marketing Examples Planning 126

Valasys

JUNE 6, 2019

The referrals & positive word-of-mouth interactions are imperative to the success of B2B marketers. Positive word-of-mouth does wonders if it comes from people who are experts in the field where the solution to the problems of the prospects lies, in the form of products or services.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. Content with these two qualities is more likely to be shared widely through social media and word of mouth.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Hubspot

OCTOBER 8, 2020

While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn't come to a halt. Before you implement a real-time marketing campaign, think about your audience and what you want to achieve with your reaction. As marketers, those stats are impossible to ignore.

Planning 101

Planning Paid Search Agency Word of Mouth Paid Social Agency 101

B2B Digital Marketer

MARCH 30, 2023

Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. Throughout the episode, we explore various strategies for creating content that resonates with your audience and fosters loyalty. He even gave a speech at McDonald’s headquarter.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Content Standard

JULY 6, 2018

The popularity of podcasts has never been higher, and brands want in on the action. Slack, GE, Sephora, eBay, McDonald’s, and Tinder are just some of the big names that have embraced an original podcast as part of their digital strategy. For all of the medium’s opportunity, success in podcasting is hard-won.

Marketing Strategy 71

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 71

Sharpspring

JANUARY 26, 2021

Inbound marketing examples that you might have encountered include blogs, whitepapers, how-to articles, email newsletters, video series, and even podcasts. So it makes sense why word-of-mouth marketing and reviews are still the gold standard for gaining new business quickly. Starting Podcast and Video Series.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Outgrow

AUGUST 6, 2021

In fact, the Content Marketing Institute suggested that 53% of content marketers use interactive content in their lead generation campaigns. It’s engaging, personalized, and extremely useful while setting up remarketing campaigns. And all your further remarketing campaigns can now nurture the leads in these two buckets accordingly. .

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Adobe Experience Cloud Blog

OCTOBER 10, 2018

Mass marketing strategies quickly became targeted campaigns, and people within my audience started seeing my agency as the company to call when they needed our type of services. Nurturing campaigns turned clients into advocates. I knew exactly who to target and where they spent their time, both online and in real life.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Ad Agencies Ad Building 131

Oktopost

NOVEMBER 14, 2022

This is especially true with B2B, where a whopping 91% of purchases have been influenced by word-of-mouth referrals and recommendations alone. ? With the rise of podcasts, it might be good to try recording one with your influencer as well. Track your campaign performance. How many people did you reach in the campaign?

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

EveryoneSocial

FEBRUARY 16, 2021

Word of mouth continues to be a valued way for buyers to make decisions. They typically rose to fame through the internet and include prominent bloggers, vloggers, podcasters, and social sensations. Campaign Goals. Influencer marketing exploded over the past five years, and it is estimated to grow to a $13.8

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Oktopost

AUGUST 27, 2020

He is also one of the 200 living members of the Professional Speakers Hall of Fame, and the Word of Mouth Marketing Hall of Fame. On social media, he mostly promotes his Social Pros and Standing Ovation podcasts, but will on occasion, will share interesting industry insights that stood out to him. Houston Golden.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

B2B Digital Marketer

MARCH 31, 2022

Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Podcast Timestamps/Outline. Podcast Timestamps/Outline. 11:57 – Word-of-mouth marketing vs. building authority in content marketing. 01:07 – Introduction.

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

ConvertKit

MAY 28, 2021

There are lots of ways you can encourage folks to drive word-of-mouth signups. Podcast sponsorships. If you know your audience religiously listens to a specific podcast, you might want to become a sponsor of it. Sixty-eight million Americans listen to podcasts weekly, so it’s a great medium to reach potential customers.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

accelerate agency

APRIL 12, 2023

Undertake intelligent referral marketing Referral marketing is like the digital equivalent of word of mouth advertising. You’ve run great marketing campaigns, and drawn people to your site. They’ve gained ground as one of the most popular SaaS products through word-of-mouth. So, they decided to create their own.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

QuanticMind

OCTOBER 9, 2023

Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

EveryoneSocial

AUGUST 2, 2022

When people feel connected to your brand and believe in it, it’s much easier to grab their attention, build word of mouth , and create demand for those wanting to use your product or service. Content and word gets out about products or services much faster when those already supporting it have affinity toward the brand.

Ad Building 52

Ad Building Brand Identity Branding Word of Mouth 52

Martech Advisor

JANUARY 24, 2020

The remaining modules focus individually on blogging, podcasting, and creating newsletters. The course also focuses on how to convey the product value through your copy and tweak the campaign that isn’t working. Producing Podcasts - LinkedIn Learning. Become a Content Strategist - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Valasys

FEBRUARY 24, 2020

Brand awareness, customer engagement & loyalty, customer education, sales growth, customer retention & retargeting, repurchases & positive word-of-mouth-marketing are just some of the advantages of content marketing which drive business success for B2B brands. Podcasts are also highly effective means of driving conversions.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

accelerate agency

OCTOBER 21, 2020

Referral marketing is like the digital equivalent of word of mouth advertising. You’ve run great marketing campaigns, and drawn people to your site. When Wistia tried to get into the podcasting game by launching their own shows, they kept running into issues with podcasting software and distribution.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

The Marketing Blender

JULY 13, 2022

Some common examples include using social media platforms to drive word-of-mouth marketing, partnering with other businesses in complementary industries, and offering free trials or discounts to entice new customers. Another effective strategy is to run celebration campaigns for current customers. Create Compelling Content.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

distribion

JANUARY 7, 2021

What’s the hardest part of building a successful email marketing campaign? An email marketing campaign with no email list is no campaign at all, and an email marketing campaign with a list of unwilling subscribers might be even worse. It takes time to create strong buzz and word-of-mouth.

Email Marketing 40

Email Marketing Organization Ad Building Word of Mouth 40

Rev

JANUARY 11, 2023

Plus, word-of-mouth referrals tend to carry a lot of weight in the decision-making process for many buyers. For example, you might create an email campaign that offers a discount to customers who haven’t purchased from you in the past six months or offer a free trial for a new feature. Don’t give up on them though!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78