Learning to Love TOFU [Podcast]

Marketing Insider Group

Paul Albright, CEO and Co-Founder of Captora, was a recent guest on our B2B Nation podcast. In this episode, we discuss why marketers should focus more on their top-of-the-funnel (TOFU) strategy, whether more campaigns are better, how TOFU campaigns scale, […].

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

In fact, Neil Patel has said that “ 62% of B2B marketers rated storytelling as an effective content marketing tactic”: Still, many businesses lack any type of storytelling in their marketing strategy – which no doubt has a direct impact on the ROI of their marketing campaigns.

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing

Act-On

In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. It’s essentially sort of the turbo booster for your email nurture campaigns in the demand gen side of the house. There is a lot of power in an account-based marketing campaign. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast.

5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. What are the keys to a successful survey campaign? Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc. (in

Survey 148

How B2B Marketing is Changing in 2018

to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. campaigns / targeted ads 2 Marketing Budgets 13 The 27 “other” responses referred primarily to specific tactics (e.g., 1How B2B Marketing.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]

Crimson Marketing

The post David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast] appeared first on. Marketing Technology Podcasts

Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success. Demand Generation Podcasts

Podcasts and Their Influential Role in SEO

Altitude Branding

Podcasts – How do they boost SEO? For many years’ businesses have under-estimated the value of podcasts when it comes to increasing targeted inbound traffic to their site. In order to start, you must note that podcasts should leverage your SEO campaigns.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Demand Generation Podcasts

Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]

Crimson Marketing

Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. Digital Marketing Podcasts

Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

Whether that means monitoring the performance of a campaign launch, listening in to thwart a potential PR crisis, or comparing customer sentiment to that held for competitors, Pernille heralds in “Generation 3” of social media strategy. Digital Marketing Podcasts

Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]

Crimson Marketing

Jim shares the one major campaign shift Polycom made in its global demand generation strategy that led to 400 published articles, 2 million social impressions, 40,000 marketing responses and 70% conversion rates. Demand Generation Podcasts

Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Mark Thabit, CMO at public relations software platform Cision, shows us how it’s done. The post Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast] appeared first on.

Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Katy shares social media strategy success stories from the front line including: The campaign wherein Barclays UK tied together online and in-branch engagement to collect over 4000 improvement tips from its buyers. Digital Marketing Podcasts

PODCAST: Sangram Vajre Reveals 4 Steps to ABM Success

HG Data

4 Steps to ABM Success Podcast Now Available. What You’ll Learn in ABM Podcast Interview. In the course of the podcast we cover all the elements of the TEAM framework summarized below and how to use them to implement your own ABM program.

Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]

Crimson Marketing

An amazing 60% of retail e-commerce marketers are still using so-called “one size fits all” campaigns across their marketing channels. The post Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast] appeared first on.

#FlipMyFunnel Podcast: How Reply Email Mining Helps Increase Sales

LeadGnome

Last week, I had the pleasure of joining Sangram Vajre on his #FlipMyFunnel Podcast , a daily podcast dedicated to helping B2B marketing, sales and customer success professionals become masters of their craft. Blog Account Based Intelligence Account Based Marketing LeadGnome Podcast

How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor)

Crimson Marketing

Highlights include: People Profiling: Nate reveals how Campaign Monitor dug into its customer data to identify the key attributes of an ideal customer, how customers were using the service, location, company size, etc.

Your 6 Step Guide to Creating a Holiday Marketing Campaign

ScribbleLive

T’is the season of giving, and the most effective holiday marketing campaigns are crafted in this generous spirit. Whatever you choose to gift wrap as part of your holiday marketing campaign, it’s not a good idea to leave planning and execution to the last minute — much like ticking items off of your holiday shopping list. To help you out, we’ve created a six-step guide for building a festive and effective holiday marketing campaign.

Bennett Porter, SurveyMonkey’s VP of Marketing Communications: What Is The “Data Downside” and How Do You Avoid It? [Podcast]

Crimson Marketing

Identifying that data, verifying it through trials and comparison of implicit and explicit data, and taking action on the marketing intelligence gathered, is the focus of this Moneyball for Marketing podcast. Podcast] appeared first on. Marketing Technology Podcasts

Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing. Podcasts Product Marketing

The Rethink Podcast Episode #4: What it means to be a modern marketer

Act-On

In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. To get the full measure, listen to the podcast. OK, how are we going to structure that marketing automation campaign?

Everything You Need to Know About Starting a Podcast in 2018

Hubspot

They take me along in their earbuds as they stream my podcast, Build a Better Agency. It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream. Daily How to Podcast

The Best Podcasts: What You Should be Listening to Now

Hubspot

People are listening to podcasts. One-third of Americans between the ages of 25-54 currently listen to podcasts monthly and this number is expected to continue rising this year due to their convenience and intimacy. This podcast quizzes you on your news knowledge.

The Formula That’s Helping Me Optimize the Most Important Marketing Campaign of My Life

Contently

A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. Speaking of which… Building The Campaign Calendar.

Learn to Create, Curate, and Distribute Your Brand’s Story from the Latest Content Pros Podcasts

Modern Marketing

Join us over on the Content Pros Podcast to gain insights from these and other experts on strategies for successful conversion, reasons to prioritize content distribution, how to ask customers the right questions, and structuring your staff for the best results.

Jamie Anderson and Marcus Ruebsam, Global VP and Head of Product Marketing at SAP: The Brave New World of Corporate Marketing [Podcast]

Crimson Marketing

Experiences, not campaigns: Marcus predicts the continued use of campaign tactics but defines the ‘campaign’ of the future as a highly personalized, real-time and contextual response to a buyer’s behavior across multiple marketing channels. Corporate Marketing Podcasts

B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand

PathFactory

In this episode of The B2B Growth Podcast , I dive into why this is and how to shift your focus to meet the rising demands of the modern Netflix-watching, Amazon-shopping B2B buyer. I know what the last click-through rate was on a campaign like I know all this stuff, but that’s about me.

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

Dive Deeper: 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. For example, they have a podcast that addresses key marketing and business topics. On that one page you have: A recording of the podcast itself.

PODCAST: Deep Dive Into Data

DealSignal

Confessions of a Marketer Podcast: Deep Dive Into Data. You can listen here or download the podcast on iTunes. When you use data to drive a marketing campaign. You have to get much more into an agile framework for running smaller bite-sized modular campaigns and things like that, seeing how they perform and then optimizing from there or flushing it if it was the wrong focus area, period. PodcastA Lively Q&A About Marketing Data on Confessions of a Marketer.

The Rethink Podcast Episode #4: What it means to be a modern marketer

Act-On

In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. To get the full measure, listen to the podcast. OK, how are we going to structure that marketing automation campaign?

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. 10 Amazing Podcasts About Social Media.

AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

I recently had the pleasure of sitting down with two exceptionally smart guys, Jeremy Roberts and Sameer Khan, from the AnalyticsToday Podcast. But really the only easy way to do kind of ROI is from a campaign-centric perspective, right? TIBCO uses us in their ABM campaigns.

Justin Lofton: SyncSumo, ZenFusion

Ontraport

Marketing Campaigns Podcast"I think that bringing some level of spirituality and love back to business is really what I want to stand for.".

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]

inPowered

At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. Welcome to the value inspiration podcast. The guests on my podcast this week is Peyman Nilforoush, CEO and cofounder of empowered.

The Most Creative Ideas Fail Without Strategy - Content Pros Podcast with Jason Falls

Modern Marketing

With every project or campaign, Jason says someone has to clearly be in charge. This will make your campaigns more successful and will give you a better answer to the ROI question. Stream this podcast on iTunes. Download the podcast audio. Jason Falls is the Senior Vice President of Digital Strategy at Elasticity , a digital marketing and public relations firm.