Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Or even worse, be marked as spam!

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Spam messages have a far higher chance of ending up in junk mail folders.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. Successful online brands spend significant time and money refining their email marketing campaigns. Before you get started building out a lucrative marketing campaign, there are a number of things to consider. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. Read on to find out how you can tweak your existing email marketing strategy to give open rates a much-needed boost.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. Read on to find out how you can tweak your existing email marketing strategy to give open rates a much-needed boost.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Marketing Insider Group

APRIL 12, 2021

Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. If your emails never reach the inbox and go to spam instead, you never even get the chance to show off your witty subject lines.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SendX

JUNE 24, 2021

Email deliverability is essential in email marketing because you will always want your audience to open whatever you send them and interact with your brand. In this sense, email deliverability is described as the relative amount of email landing in your audiences’ inbox compared to those going straight to the spam folder.

Marketing AI 195

Marketing AI Lead Ranking Deliverability CAN-SPAM 195

Webbiquity

SEPTEMBER 28, 2022

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customizing subject lines using user data can increase open rates.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

SendX

NOVEMBER 10, 2020

And you don’t want to waste your time, money, and effort on an email that is not opened, read, replied to, or gets sent straight to the spam folder. And in case you don’t know, emails are effective in improving open rates. In fact, it is one of the main drivers of a successful email campaign.

Email Marketing 357

Email Marketing Planning Tips Paid Search Agency 357

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Are there trends in the timing of form submissions that coincide with specific marketing campaigns or events? Are your summer campaigns more successful than your winter ones?

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

NuSpark Consulting

JUNE 10, 2015

You also have to be specific on the campaign that you are working on. When you use words that have an exclamation it will look like a spam mail. The post A Guide to Email Subject Line Creation to Optimize Open Rate appeared first on NuSpark Marketing. You have to be clear about your goals.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Martech

NOVEMBER 6, 2023

Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement. However, this standard became less reliable due to shifts in privacy controls and the continual challenges of email deliverability and spam filtering. Thus, consider turning off tracking pixels.

Outreach 120

Outreach Email Marketing Optimization Lead Scoring 120

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

JANUARY 24, 2024

As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates.

Creativity 331

Creativity Examples Marketing Budget Urgency Marketing 331

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two.

Click Rate 101

Click Rate Budget Programs Case Studies Open Rate 101

Only B2B

JULY 29, 2021

You have performed all the required efforts to make your email marketing campaign successful. And then, you will be able to answer this question and confidently roll out your email marketing campaign. And then, you will be able to answer this question and confidently roll out your email marketing campaign. Check Bounce Rates.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Martech

JANUARY 11, 2024

Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’ B2B email campaigns Email campaigns aren’t just for consumer brands. Brands are looking to capture this interest in reading email for content by giving up some of their special-offers messaging.

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

SendX

NOVEMBER 8, 2019

After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. That might not sound like much, but it’s unsurprising when you consider that half of all emails are opened on mobile devices. Avoid spam filters Globally, some 14.5

Open Rate 257

Open Rate Practices Best Practices CAN-SPAM 257

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Drip Campaign. Email Campaign. Build out a campaign around it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Biznology

DECEMBER 27, 2017

Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. When you make it tough for recipients to unsubscribe, all it does is cause them to complain and mark your emails as spam or block you as a sender. According to Statista 2016 , the open rates for personalized messages were 18.8

Email Marketing 202

Email Marketing Marketing Management Click Rate CAN-SPAM 202

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Email campaign success metrics. Clicks and click-through rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Binary Demand

JUNE 12, 2023

Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. These systems help create, send, and manage email campaigns. Creating Email Campaigns: Use the platform’s drag-and-drop editor or HTML to create compelling email campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

AUGUST 31, 2023

This checklist isn’t just a guide; it’s your roadmap to achieving successful email marketing campaigns,” said Emily Keye, senior director of email marketing at Ignite Visibility. Copywriting and CTAs — Craft copy that persuades recipients and maximizes your click-through rate with appealing calls to action.

Email Marketing 99

Email Marketing Deliverability Copywriting CAN-SPAM 99

Binary Demand

JUNE 12, 2023

Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. These systems help create, send, and manage email campaigns. Creating Email Campaigns: Use the platform’s drag-and-drop editor or HTML to create compelling email campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. Then something’s going right.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Martech

OCTOBER 30, 2023

If you are sending too frequently, you may see a drop in your open rates. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often. When it comes to relevance, having an email marketing calendar will help create a strategic schedule for your email campaigns.

Email Marketing 113

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 113

Litmus

SEPTEMBER 20, 2022

In this blog post, we dive into the what and whys of email campaign checklists, the six phases to sending the perfect email, and 29 of the most common (and critical) checkpoints—all in one place. The purpose of an email campaign checklist is simple: to help marketers avoid common mistakes. Determine the goal of your campaign.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. 8 Steps to Improve Your Email Deliverability Rate. 8 Steps to Improve Your Email Deliverability Rate. Abide by the CAN-SPAM law.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200