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Everything You Need To Know About Marketing Attribution


Whether that’s proving the ROI of the new marketing technology that the team invested in or proving that the search ads are generating revenue, businesses want to know that their investments are paying off. They give 100% of the credit to that single touch.

Building a ROMI Calculator

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To start, download Lenskold’s free Basic ROI Spreadsheet. Some marketers make the mistake in calculating marketing ROI by using pure Sales Revenue in the ROMI formula. Keep your ROI calculator simple.