Marketing is More than Automation
AUGUST 18, 2016
They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts. It is not that I am against marketing automation or other marketing technologies, it is just that I am for accountability and ROI. Our approach was to build a great database (of 803 hospitals) and use a multi-touch, multi-media and multi-cycle process to have discussions with the specific desired contact and multiply results for our client.