Top 3 Tips on How to Validate, Calibrate Marketing Automation
APRIL 24, 2018
How can you dramatically improve ROI on marketing automation investments? times more likely to respond to a quality multi-touch campaign (calls, voicemails, emails, and in some cases direct mail) than are their direct reports. If your targets are senior, I recommend you test a multi-touch campaign against an automated marketing effort to determine which method results in more revenue.