Marketing Automation Trends for 2010
JANUARY 12, 2010
These are the trends that are mentioned most often: Improved ROI & Reporting. I see teams that make the shift being better able to compete on a campaign-by-campaign level, better satisfy sales team needs and ultimately being able to drive more pipeline opportunities. With that said, I believe the overall trend towards accountability, measurement and marketing ROI will continue to pick up steam. 2009 was the year in which Marketing Automation really took off.