Remove campaign multi-touch

Anything Goes Marketing

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. It would be very useful to B2B marketers to have benchmarks to track if their automated campaigns are trending upwards or downwards year after year. Multi-channel Metrics.

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Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

sds09 kdewitte27 : # sds09 Org's that have embraced a closed loop approach=+21% profit and +24% rev growth vs -6% and 0% for those that haven't (3 yr timeframe) amyblack : Deborah Nelson at HP says that her "best in class" roi target is $70 earned for every dollar spent. Why not have one on Why they switched? Do partners really want you to?