campaign multi-touch ROI Related Topics 
Navigate the Channel
SEPTEMBER 28, 2023
that uses technology, typically a combination of software programs, to help marketing teams collect and analyze data, predict trends and optimize campaigns. The framework provides companies with the tools they need to evaluate and alter marketing campaigns honestly and accurately.
Navigate the Channel
AUGUST 14, 2023
If you’re a CMO or CEO, you may just want to know that more of-the-moment communication methods may not be as valuable as one of the oldest— email marketing, with an ROI of $36 for every $1 spent. And that ROI generates itself, in part, in the sheer volume of email marketing. As of April 2023, the U.S. billion , followed by the U.K.,
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