Forget Vanity Metrics: How To Get Serious About Marketing Analytics
Crimson Marketing
JANUARY 23, 2015
There are general key performance indicators (KPIs) that all marketers must measure, but are you measuring in a way that allows you to fully understand marketing ROI? The truth is these metrics have no affect on your marketing ROI. ” Next, “find out how much pipeline was touched by your web forms at any stage in the funnel.
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