• MARKETING INSIDER GROUP  |  TUESDAY, AUGUST 21, 2012
    [Campaign, Multi-Touch] 4 Tips For Successful Demand Generation
    This data will allow for a more “laser focused” and targeted campaign, which will yield a higher ROI. Campaigns must be focused, relevant and multi-touch : Too often companies implement “generic” campaigns, which do not provide needed ROI. Utilizing the various tips above you can focus and personalize your campaigns on relevant topics for prospects and engage them at the right time in their sales cycle.
  • VIEWPOINT  |  TUESDAY, AUGUST 14, 2012
    [Campaign, Multi-Touch] B2B Lead Generation: Are You Killing the Golden Goose?
    Our experience is that companies are killing the golden goose by focusing too much time and money on inbound marketing campaigns (and technology) and not enough time and money on outbound marketing and nurture campaigns. No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 12, 2012
    [Campaign, Multi-Touch] B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap
    Presentations centered around issues that we all face as marketers, such as: how to prove ROI, tips for succeeding in the social sphere, and guidelines to generate quality leads. Be there at the right time : Use on-going, multi-touch campaigns to stay in-sight and in-mind, and increase the chance of being there when a prospect is ready to buy. by Jessica Langensand This week, we were invited to join GlobalSpec’s Industrial Marketing Digital Summit.
  • THE POINT  |  MONDAY, MAY 14, 2012
    [Campaign, Multi-Touch] New Report Confirms Immaturity of Most Marketing Automation Deployments
    The keys to marketing automation ROI lie not in features but in strategy, collaboration, metrics, and the development of more sophisticated, multi-touch, triggered campaigns. The issues that drive that frustration, as Forrester confirms, is very seldom the technology itself, but rather a lack of planning, process, and more sophisticated campaigns and metrics.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Campaign, Multi-Touch] How to Excel With the Most Underused Marketing Automation Features
    If you try to create a customized nurturing campaign for each, you will be quickly overwhelmed by all the options. Content Deficiencies: Many marketers don't have enough content at their disposal to keep lead nurturing campaigns interesting and relevant throughout the sales and marketing funnel. Once you have the right content and marketing offers to fuel your lead nurturing campaigns, map them to these different stages. Campaign ROI Reporting.
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 23, 2011
    [Campaign, Multi-Touch] B2B Marketing Automation: Crawl, Walk, Run, Win
    You can start simply, building the sophistication of your marketing automation campaigns as you go. Crawl: Focus first on building a strong foundation for your marketing automation campaigns. WALK: Integrate Campaigning. Step 1: Build Multi-Touch Campaigns. Prospects require anywhere from three to 15 touches over an extended time period to nurture them from initial interest to conversion. Step 2: Develop Lead-Stage Campaigns.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, MAY 18, 2011
    [Campaign, Multi-Touch] Measuring and Managing Marketing ROI: An interview with Jim Lenskold
    My guest today is Jim Lenskold , President, Lenskold Group , a consulting firm specializing in measuring and managing marketing ROI and author of the award-winning book ‘Marketing ROI’. Jim’s company has published several research studies covering marketing metrics and ROI. One of the studies surveyed B2B marketers concerning Lead Generation Measurements & ROI. Jim, how do you define ROI as it applies to marketing? B2B marketing ROI
  • ANNUITAS  |  WEDNESDAY, FEBRUARY 16, 2011
    [Campaign, Multi-Touch] An Interview with Jonathan Block from SiriusDecisions
    TAG: Recent studies at the end of last year showed that B2B marketers are challenged to produce quality leads, measure ROI and generate enough leads. Marketers must have a fair level of campaign management skill (particularly in the area of portfolio/multi-touch campaigns) to leverage a useful measure of a technology’s effectiveness. TAG: You recently wrote a piece about calculating the ROI of marketing automation platforms.
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 11, 2011
    [Campaign, Multi-Touch] 5 Tips For Sponsoring Virtual Events
    Keep momentum moving with rich multi-touch campaigns. Digital Marketing Champion Exhibition Services Content Marketing digital marketing Digital Marketing World Event Marketing event marketing strategy lead generation Lead Nurturing Market Research Media MarketingProfs online conferences online events ROI virtual eventsby Jesse Noyes | Tweet this.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Campaign, Multi-Touch] Building a ROMI Calculator
    To start, download Lenskold’s free Basic ROI Spreadsheet. Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program. Some marketers make the mistake in calculating marketing ROI by using pure Sales Revenue in the ROMI formula. Keep your ROI calculator simple.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Campaign, Multi-Touch] Marketing Automation Trends for 2010
    These are the trends that are mentioned most often: Improved ROI & Reporting. I see teams that make the shift being better able to compete on a campaign-by-campaign level, better satisfy sales team needs and ultimately being able to drive more pipeline opportunities. With that said, I believe the overall trend towards accountability, measurement and marketing ROI will continue to pick up steam. 2009 was the year in which Marketing Automation really took off.
  • SMASHMOUTH MARKETING  |  SUNDAY, JUNE 7, 2009
    [Campaign, Multi-Touch] MarketingProfs b2b Forum - The Sessions I'll Attend
    Been a busy few weeks with conferences. The CMO Club Summit and Sales 2.0 Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ). Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event.
  • SMASHMOUTH MARKETING  |  SUNDAY, JUNE 7, 2009
    [Campaign, Multi-Touch] MarketingProfs b2b Forum - The Sessions I'll Attend
    Putting Measurement into Action to Improve Leads, Conversions & ROI. Using a Multi-Touch Approach to Engaging and Nurturing Sales Prospects. Creative Rules for Integrated Campaigns that Get the Attention of Your Prospects. Been a busy few weeks with conferences. The CMO Club Summit and Sales 2.0 Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston.
  • ANYTHING GOES MARKETING  |  SUNDAY, MAY 17, 2009
    [Campaign, Multi-Touch] Latest B2B Marketing Trends From SiriusDecisions Summit 09
    sds09 kdewitte27 : # sds09 Org's that have embraced a closed loop approach=+21% profit and +24% rev growth vs -6% and 0% for those that haven't (3 yr timeframe) amyblack : Deborah Nelson at HP says that her "best in class" roi target is $70 earned for every dollar spent. sds09 Channel Marketing jblock : Partners need guidance from their suppliers to run effective multi-touch campaigns.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, FEBRUARY 28, 2008
    [Campaign, Multi-Touch] Lead Nurturing is about Relationships, not e-mails
    Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. I thought he did a nice job of showing the human touch in action as part of the lead nurturing process. Don't ever forget the human touch. More ROI is reaped from the patient tending of future customers (relationships) over time. Lead nurturing is a conversation, not a series of disjointed campaigns.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, OCTOBER 16, 2007
    [Campaign, Multi-Touch] Where's the passion in B2B marketing?
    In this age of automation, depersonalization, scoring and measurement, I'm not seeing the "human touch" in B2B marketing. I believe the complex sale presents a set of unique sales and marketing problems that benefit by a shift away from the traditional lead generation mind-set to a new way of thinking centered on the following tenets: More ROI is reaped from the patient tending of potential customers (relationships) over time. So does every single touch after that.
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