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How Freshworks is Turning Digital Channels into Predictable Revenue Streams

Allocadia

They were looking for a one-stop solution to address: Marketing budget management – they have hundreds of campaigns cutting across verticals in their global marketing organization going live each year. They discovered Allocadia and recognized the platform’s multi-faceted approach as the answer to their complex use case.

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Therefore, marketers must consider defining the social media KPIs for Reddit or the Reddit KPIs.

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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

This provides the B2B marketers an excellent opportunity to leverage the company’s name to create hyper-targeted campaigns to attract, engage & convert the prospects from multi-channel marketing endeavors (regardless of DBA or the discrepancies about common names).

API 40
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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

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Top 5 Creative Marketing Ideas to Revitalize a Tired B2B Strategy

Valasys

Accordingly, marketers can tweak their core marketing methodologies including Social Marketing Ideas & ideas leading to more personalized & audience-specific campaigns. Brainstorming assures that the marketers can figure out what’s working the best in alignment with their plans of action.

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Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies. SQOs to Deals.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Targeted campaigns are run to convert VIP prospects. ABM is used to execute tailored & personalized programs & campaigns based on deep customer insights. The marketers need to scrutinize whether they can realistically support the convergence of multiple campaigns. Assimilate the intent Data for Targeting : .