Crimson Marketing

JULY 23, 2015

An investment in marketing that is higher in the sales funnel, like awareness campaigns, or social marketing might seem difficult to tie to a revenue number. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. But it’s actually not.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. Marketers will see this as validation for pushing creative limits and testing different themes in their content and campaigns.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

NuSpark Consulting

JULY 17, 2010

Here are some examples on how Marketing Automation differs from standard email programs (like Contact Contact, AWeber, or Campaign Monitor): 1. Many MA systems track pay-per-click campaigns, and thus can correlate quality leads, website behavior, and keyword entrances. He clicks on the podcast link in the email.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

SnapApp

APRIL 26, 2017

Getting caught in the hamster-wheel of status-quo marketing campaigns can lead you straight to that plateau in your marketing program. If you’re lucky, status-quo marketing campaigns may get you the same results you’ve always gotten. Microsites. The same thing can happen with your marketing program. Buyers change. Assessments.

Planning 54

Planning Top of Funnel Marketing & Strategy Marketing Strategy 54

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). Event tracking allows you to measure podcast listens and downloads. For any ungated content available as PDFs, you can measure downloads. Text and button Links.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

BenchmarkONE

NOVEMBER 21, 2019

Marketing is an interesting field in this respect since many clients hire agencies to oversee only selective campaigns for set periods. Constantly consider ways to offer additional value above and beyond your initial campaigns and act as a marketing advisor — not just an executor. 30% of agencies retain clients for 0-12 months.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. If you’re serious about revenue growth and campaign management, a marketing automation tool is essential. J- Jump Page.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

B2B Marketing Exchange

NOVEMBER 15, 2023

Account-Based Marketing Campaign Esquire Bank + Park & Battery Esquire Bank successfully implemented a customer-centric technology stack for their ABM campaign, centered around Salesforce CRM and Salesforce Marketing Cloud. The campaign, which started as a pilot in California and expanded to 27 locations across the U.S.,

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

WebMarketCentral

AUGUST 1, 2007

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

markempa

FEBRUARY 9, 2015

Email examples: links to by-lined articles, blog posts, links to third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived event links, research reports, blogs, success stories, video, podcasts, third-party articles and website content. Webcasts and podcasts — Send a link in emails.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ Each team – from demand gen, to social, to brand, to content, to PR – had three or four separate content pieces scheduled to go out during the campaign. A customer training blog.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Valasys

FEBRUARY 17, 2023

Influencer Campaigns: Influencer campaigns have seen a recent boost like never before. Podcasts & Webinars: Another great way to engage and interact with your potential prospects is through webinars and podcasts. You can also pitch to popular podcasters as guest speakers.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

ClearVoice

NOVEMBER 22, 2021

How you will measure the success of your campaigns. Landing pages and microsites. What you’re hoping to achieve with your content. Where the content will live. When content will be published and shared. Why people should care about your content. Your vision summarizes your business’s desired future state. Blog posts.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Contently

JUNE 6, 2022

. “There are so many different types of pages, and people have different definitions for them and probably don’t realize it,” says Anna Hrach, a strategist at Convince and Convert and host of the Social Pros podcast. Typically, landing pages are tied directly to a paid media campaign. Then pick a microsite.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

ClearVoice

JUNE 20, 2019

Your prized campaign becomes more meaningful as you tell its story. Entry Cost: Single Entry: $125; Campaign Entry (including Web Campaigns): $195; Integrated Campaign: $280; Marketing Effectiveness: $280. Entry Cost : $50 – $145 for single unit and campaign / series entries. Entry Deadline: August 9, 2019.

Advertising Agencies 83

Advertising Agencies Paid Search Agency Ad Agencies Branding 83

SnapApp

MARCH 2, 2016

These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016. Wanting to increase awareness about the influence of crop nutrition, Mosaic created a fictional serialized podcast series about a farmer named Gerald Fitzgerald and his brother Darrell. .

Examples 74

Examples Microsite B2B Lead Ranking 74

SnapApp

APRIL 13, 2017

Aided by the explosive popularity of more viral and interactive content produced by media companies like BuzzFeed , B2C marketers have made big campaigns focused on the interactive format. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

MARCH 3, 2016

These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016. Wanting to increase awareness about the influence of crop nutrition, Mosaic created a fictional serialized podcast series about a farmer named Gerald Fitzgerald and his brother Darrell.

Examples 54

Examples Microsite B2B Lead Ranking 54

ClearVoice

NOVEMBER 27, 2019

I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests. Or, if you’re like many marketers and publishers, you might casually refer to “core content” in the generic sense, meaning any content that is essential to a strategy, campaign or project.

Paid Content 93

Paid Content Branding Brand Identity Verticals 93

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). Implementing Lead Nurturing Campaigns. However, only 35% of B2B marketers have developed lead nurturing campaigns. Podcasts (0%). Without one in place, you will struggle to develop innovative programs, measure campaign results, adjust your strategies and tactics when needed, and grow your business.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Convince & Convert

JULY 22, 2010

TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

SnapApp

JULY 24, 2017

Aided by the explosive popularity of more viral and interactive content produced by media companies like BuzzFeed , B2C marketers have made big campaigns focused on the interactive format. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Marketing Insider Group

JULY 1, 2020

According to DemandMetric, it costs 62% less to launch and maintain a content marketing campaign than any other type of campaign. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.) Organizations who use content marketing see 6 times higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

ClearVoice

JULY 12, 2022

Podcasting. Podcasting. Podcasting. Trend: More brands are jumping into the podcasting realm by either developing branded podcasts or partnering with existing podcasts to get their brands mentioned. More than 48 million podcast episodes now exist. 2022 Content Marketing Trends to Know.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Hubspot

DECEMBER 16, 2013

Or a funny social campaign. for cohesive campaigns and promotions. This keeps everyone working together on coordinated campaigns and offers, while enabling each member to focus on their own metrics and tasks. If your industry is saturated with technical whitepapers then why create another technical whitepaper?

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

ActiveDEMAND

SEPTEMBER 6, 2016

The Importance of Value-Add Marketing Assets The key to any lead generation campaign is to provide something of value to your prospects, something they can read, use, learn from or engage with. Video and Podcast – An executive is interviewed in Q&A form to create a series of short and compelling videos and podcasts.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. Last year, GE dominated this list thanks to its innovative sci-fi podcast, The Message, which managed to top the iTunes charts.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

DivvyHQ

NOVEMBER 22, 2017

Ceros – Ceros is a content marketing software for building microsites, campaign experiences, infographics, ebooks and more. 2016 seemed to be the year that podcasts took wing and by 2017, nearly every brand has begun producing audio content; be it a podcast, interview series, or audiobook.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40

Hubspot

MARCH 10, 2016

The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast, although there are plenty of over types out there. 57) Microsite. Like Bob Ross!

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

DECEMBER 30, 2015

Late night shows are famous for their interview content, and an easy way to incorporate that into your content marketing is through podcasts. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Microsites. Even if you can’t do one yourself, consider being a guest.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Late night shows are famous for their interview content, and an easy way to incorporate that into your content marketing is through podcasts. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Microsites. Even if you can’t do one yourself, consider being a guest.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Content Marketing Institute

DECEMBER 21, 2017

Upstanders is a collection of short stories, films, and podcasts that shares the experiences of ordinary people doing extraordinary things to create positive change in their communities. The content microsite shows readers each stage of the beer-making process, beginning with an Idaho hops farmer.

Examples 98

Examples Marketing AI B2B Marketing Content Marketing 98