YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.
How to Audit a PPC Account
NOVEMBER 2, 2015
You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Campaign Settings.
10 Tips To Improve PPC Performance
OCTOBER 19, 2015
For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign.
How to Use YouTube's Analytics for B2B Marketing
NOVEMBER 23, 2010
YouTube is well known as the most popular video platform that empowers anyone to "broadcast" themselves. While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool.
7 AdWords Features You Didn't Know Existed
JULY 28, 2016
Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer?
32 Free Online Marketing Classes to Master Your Marketing Skills
MAY 3, 2017
I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Email Marketing. 32 Free Marketing Courses to Take in 2017. The Strategy of Content Marketing " by Coursera.
10 Tips to Maximize ROI at Manufacturing Tradeshows
FEBRUARY 25, 2014
Tradeshows are a popular sales, marketing and branding effort in the Manufacturing world. 3: Use Paid Search – Begin bidding on tradeshow keywords with your PPC budget. While the focus of this PPC campaign is to merely connect your company’s name with that of the tradeshow, you’ll want those who do click through to put their email address into a form on the landing page. Record it on video and post everything to your company’s YouTube channel.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. ” Creating Custom Reports in Google Analytics by PPC Hero.
Take your bloggers and social media influencers to lunch
MARCH 22, 2016
Like their Pages, follow their Board, subscribe to their YouTube. Same thing with influencer marketing. He’s both a totally jacked Greek god of CrossFit trainer and athlete and he’s also Spartan Race’s influencer marketing guy.
Influencer Marketing Vs Influencer Relations- What’s the Difference?
APRIL 6, 2017
Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. INFLUENCER MARKETING. When should you favour influencer marketing?
58 Best Marketing Tools to Build Your Strategy in 2017
MAY 1, 2017
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do.
8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. BtoB Marketing.
What Is Digital Marketing?
SEPTEMBER 1, 2016
And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. So What Exactly is Digital Marketing?
The 15 Best Content Marketing Videos Of 2015
B2B Marketing Insider
SEPTEMBER 15, 2015
We’ve got news for you, content marketers: video isn’t going anywhere. In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy.
Why Mobile Advertising Is Critical for B2B Marketers
OCTOBER 20, 2015
Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. Yahoo Gemini – Yahoo’s native mobile search platform is continuing to gain market share in the mobile space.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.
MarTech: Top 100 Influencers and Brands
JANUARY 18, 2017
Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed.
6 Engagement Marketing Lessons from Successful Video Bloggers
Modern B2B Marketing
APRIL 4, 2016
Furthermore, data shows that a YouTube personality needs almost 800,000 subscribers just to break into VidStatX’s list of top 100 vloggers. So what can marketers learn from successful vloggers? Here are six things marketers can learn about engagement marketing from vloggers: 1.
10 Trends That Defined Digital Marketing in 2016
Modern B2B Marketing
DECEMBER 8, 2016
Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Real-Time Marketing.
Hard lessons agency customers need to learn about social media marketing
grow - Practical Marketing Solutions
DECEMBER 11, 2014
While it’s true that it may cost nothing to set up a Facebook page, Twitter account or YouTube channel, the real price of social media is often mis-judged. My friend Laura Click of Blue Kite Marketing wrote a fab post outlining the problem with cheap social media marketing.
3 Online Marketing Elements The B2B Organization Should Not Overlook
NOVEMBER 3, 2014
However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings. Ties To Traditional Marketing Tactics.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 41) Inbound Marketing.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing?
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
But this doesn’t have to be the case with display ads in B2B marketing. In this post we’ll describe some best practices with help from online marketing experts. Display Ad Basics For B2B Marketers. There is the affinity group and the in-market group.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube Targeting.
How to Use Influencer Marketing at a Fast-Growth Startup
APRIL 11, 2017
As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)?
Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
FEBRUARY 24, 2017
To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel.
Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
OCTOBER 31, 2012
When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. But if you’re not Google -- so, pretty much all of us -- the odds of your PPC ad being seen and clicked on via a search just got 42% harder. Why You Might Benefit From Using LinkedIn PPC Ads.
How to Cross the Marketing Skills Gap in 2017
JANUARY 3, 2017
So it’s not surprising that so many marketers fall into the same thinking. From random YouTube videos to online graduate degrees, staying educated in marketing (while also still working) presents too many options with too little guidance about where best to turn.
Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
JULY 17, 2013
But we''re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. If you''re used to direct mail, I think you''ll find the easiest transition into more Millennial-friendly turf in email marketing. PPC Advertising. Let''s level.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Marketing Automation.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
And then there are acronyms associated with digital marketing that you may be less familiar with, especially since new ones crop up all the time. CAN-SPAM: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 is a law that was passed in the U.S.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success?
Affordable PPC Avenues for Marketing a Law Firm
APRIL 30, 2015
Traditional PPC advertising in Google and Bing can be tricky for lawyers and law firm marketing. This is not to mention that both Google and Bing have their own advertising policies which can limit your PPC strategies. Do you want great legal marketing?