ABM is a Strategy, Not a Campaign.

The Point

In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. There’s only one problem: there really is no such thing as an “ABM Campaign.”.

B2B Marketing Campaign Fitness Drill

Tomorrow People

Test your marketing mettle before you embark on the next campaign! b2b promotional campaignsReady for duty or missing in action?

Trending Sources

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. An email campaign here. A search campaign there.

How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

Video 81

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel.

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

Real Magnet , an email service provider turned marketing automation vendor with over 1,000 clients, doesn’t position itself as either. But its flagship feature is letting marketers create sophisticated, multi-step campaigns by answering handful of questions in a template.

Self-Driving Marketing Campaigns: Possible But Not Easy

Customer Experience Matrix

A recent Forrester study found that most marketers expect artificial intelligence to take over the more routine parts of their jobs, allowing them to focus on creative and strategic work. That’s not new: most marketing work today is done by human specialists, who also need to cooperate.

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

But I think the topic is extraordinarily important, so here is a summary in sushi-sized bites: - the conventional flow-chart model of marketing campaigns can’t capture the complexity of today’s disjointed customer journeys. -

The 7 Building Blocks Of High Impact Advocate Marketing Campaigns

Influitive b2b

I’m going to let you in on a little secret that the most successful advocate marketers have in common: instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by campaigns in the context of your AdvocateHub advocate.

5 Tips for Successful Survey Campaigns

The Point

I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. Today, we seem to be approaching a similar tipping point for survey campaigns. What are the keys to a successful survey campaign?

The 6 Basic Nurture Campaigns and When to Use Them

Marketing Insider Group

It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. The post The 6 Basic Nurture Campaigns and When to Use Them appeared first on Marketing Insider Group. Content Marketing basic nurture campaigns nurture campaigns nurture marketing nurture marketing best practices

Automated Marketing Campaigns: An Immodest Proposal

Customer Experience Matrix

I wrote last June about replacing traditional multi-step campaigns with a system that tracks customers through journey stages and executes short sequences of actions, called “plays”, at each stage. The problem with multi-step campaigns is the number of options to test.

How the Best B2B Client & Agency Teams Implement Successful Marketing Campaigns

Tomorrow People

Discover 5 best practices for clients and agencies working together to implement successful B2B marketing campaigns. b2b promotional campaigns

How Email Marketing Campaigns are Like the U.S. Elections

Act-On

presidential election teach us about email marketing and deliverability? election can teach us a few things about email marketing and deliverability, on both sides of the Atlantic. This results in a better reputation and concurrent increasing momentum for the campaign.

Your 6 Step Guide to Creating a Holiday Marketing Campaign

ScribbleLive

The holiday season is just around the corner, and (if you haven’t already) it’s time to start thinking about what you and your marketing team will be doing to celebrate. T’is the season of giving, and the most effective holiday marketing campaigns are crafted in this generous spirit. To help you out, we’ve created a six-step guide for building a festive and effective holiday marketing campaign. Step 1: Determine Your Campaign Goals and Audience.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. During the Olympics, many global brands run extensive campaigns, sometimes putting a large percentage of their yearly marketing budget towards these efforts.

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Here are 10 tips for designing an effective trade show follow-up campaign. Have the campaign designed and ready to launch so that response emails can go out immediately upon leads entering the system.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. Brand campaign. Digital brand campaigns are about creating brand name recognition. Gated education content asset campaign. Compete campaign.

Funnel 141

10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy.

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. Or the campaign could be suffering from a myriad of issues relating to design, copy structure, and deliverability.

Stop doing short-term digital campaigns

Biznology

How do I scale this across multiple marketing teams vying for the limited time and attention of the same audience? Our book, Outside-In Marketing , is full of answers to these questions. If this is your situation, the culprit is short-term campaigns.

4 Big Reasons Your Email Campaigns Are Being Ignored

Marketing Insider Group

Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group. Content MarketingIf you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win.

B2B Marketing: Moving Beyond Campaigns

Digital B2B Marketing

Is your B2B marketing activity still built around a series of campaigns? Should they wait until you roll our your compliance campaign? Today, B2B marketing must always be on. What does it mean for your marketing to be always on?

6 Best Practices For More Effective Direct Mail Campaigns

Radius

The data is clear – engaging your customers where they want to be engaged in multiple formats improves response rates and the effectiveness of campaigns across every channel. This approach is the core of most marketing strategies nowadays. 2) Personalize the campaign.

Mail 82

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group.

Tools 52

How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness. Budget-friendly marketing tactic. Image credit: BPMA.co.uk.

How To Run An Effective SMS Marketing Campaign

Modern Marketing

SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. Mobile Marketing

SMS 116

How to integrate offline campaigns with your digital marketing strategy

Biznology

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.

The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly

Influitive b2b

Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. They expect personalized, relevant experiences. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by.

How To Create A Successful B2B Marketing Campaign Budget

Marketing Insider Group

Launching a B2B marketing campaign for the very first time or for a new market can be hard. You likely don’t have any past data to refer to, which makes it difficult to determine the right budget to allocate to a specific marketing activity or channel. Content Marketing

How to Measure Campaign Effectiveness

Salesfusion

You’re a marketer who just spent the past several months planning and executing a campaign. In short, you lived and breathed this campaign every day you entered the office and now it’s over. Do you know how your campaign did? Let’s say you’re running an email campaign.

How to Build a Successful Content Marketing Campaign

bizible

Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. It’s not enough for your marketing efforts to attract just anyone. Who is your competition targeting in their content marketing efforts?

Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works.

Marketo's Engagement Engine Simplifies Complex Marketing Automation Campaigns

Customer Experience Matrix

I’ve long said that the best campaign design would be one circle: the system executes the best treatment for each customer, waits a day, and repeats. It has more than one step but does get away from the idea of a rigid, branching campaign flow.

18 Brilliant Examples of Holiday Marketing Campaigns

Hubspot

Every holiday season, it's like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.

The Top 4 Nurture Campaigns You Need to Start Doing

Salesfusion

The post The Top 4 Nurture Campaigns You Need to Start Doing appeared first on Salesfusion. Email Marketing Marketing Automation B2B Marketing

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Here are three thoughtful promotional campaign ideas to make your marketing stand out. I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( 3 New Promotional Campaign Ideas.

Utilizing Marketing Automation for Social Media Campaigns

Reachforce

Social media is a powerful tool that has the potential to considerably fuel lead generation for marketers. Marketing Automation marketing automationWith over 1 billion Facebook users and 651 million Twitter accounts, social media connects businesses with a vast sea of clientele.

How to Time B2B Email Marketing Campaigns for Success [Interview]

KoMarketing Associates

Email marketing professionals know how important timing can be in terms of campaign success. That being said, a report from Yesmail revealed that in the second quarter of 2016, Thursday was the best day for sending email marketing campaigns.

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. We spoke to Jordan Con , a marketer with Bizible, for more insight into the report’s findings.