Trending Sources

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. An email campaign here. A search campaign there.

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive b2b

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

Five steps to high-performing B2B promotional campaigns

Tomorrow People

Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

Real Magnet , an email service provider turned marketing automation vendor with over 1,000 clients, doesn’t position itself as either. But its flagship feature is letting marketers create sophisticated, multi-step campaigns by answering handful of questions in a template.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. Brand campaign. Digital brand campaigns are about creating brand name recognition. Gated education content asset campaign. Compete campaign.

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Automated Marketing Campaigns: An Immodest Proposal

Customer Experience Matrix

I wrote last June about replacing traditional multi-step campaigns with a system that tracks customers through journey stages and executes short sequences of actions, called “plays”, at each stage. The problem with multi-step campaigns is the number of options to test.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. During the Olympics, many global brands run extensive campaigns, sometimes putting a large percentage of their yearly marketing budget towards these efforts.

Stop. Look. Listen. It’s time for an influencer marketing campaign

grow - Practical Marketing Solutions

Influence marketing is here, it’s important, and you need to consider how it might fit for you. What Is Influencer Marketing, and Why Should I Care? ” Marketers love influence marketing because: Twitter users now trust influencers as much as they trust their friends.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Your 6 Step Guide to Creating a Holiday Marketing Campaign

ScribbleLive

The holiday season is just around the corner, and (if you haven’t already) it’s time to start thinking about what you and your marketing team will be doing to celebrate. T’is the season of giving, and the most effective holiday marketing campaigns are crafted in this generous spirit. To help you out, we’ve created a six-step guide for building a festive and effective holiday marketing campaign. Step 1: Determine Your Campaign Goals and Audience.

10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy.

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Here are 10 tips for designing an effective trade show follow-up campaign. Have the campaign designed and ready to launch so that response emails can go out immediately upon leads entering the system.

Stop doing short-term digital campaigns

Biznology

How do I scale this across multiple marketing teams vying for the limited time and attention of the same audience? Our book, Outside-In Marketing , is full of answers to these questions. If this is your situation, the culprit is short-term campaigns.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

The World’s Best Digital Marketing Campaigns

grow - Practical Marketing Solutions

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! In this presentation, which he prepared in English exclusively for you, Greg goes beyond reporting on 11 catchy digital campaigns.

The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly

Influitive b2b

Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. They expect personalized, relevant experiences. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group.

The Best Digital Campaigns of 2012

grow - Practical Marketing Solutions

The best digital campaigns of 2012 from Gregory Pouy. I am so very happy to provide you with some exciting and exclusive content from my friend Gregory Pouy, one of the most noted marketing bloggers in France. Greg has also done a great job identifying a key take away for each campaign.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

How to Build a Successful Content Marketing Campaign

bizible

Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. It’s not enough for your marketing efforts to attract just anyone. Who is your competition targeting in their content marketing efforts?

How Email Marketing Campaigns are Like the U.S. Elections

Act-On

presidential election teach us about email marketing and deliverability? election can teach us a few things about email marketing and deliverability, on both sides of the Atlantic. This results in a better reputation and concurrent increasing momentum for the campaign.

My Campaign Sucks…Now What?

Hubspot

It took three months to launch that marketing campaign from start-to-finish. The campaign numbers still aren’t great. But has your campaign even run for long enough at this point to know whether or not it is performing well? Is your idea of a campaign the same as mine?

6 Best Practices For More Effective Direct Mail Campaigns

Radius

The data is clear – engaging your customers where they want to be engaged in multiple formats improves response rates and the effectiveness of campaigns across every channel. This approach is the core of most marketing strategies nowadays. 2) Personalize the campaign.

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. Or the campaign could be suffering from a myriad of issues relating to design, copy structure, and deliverability.

Tips 145

How To Run An Effective SMS Marketing Campaign

Modern Marketing

SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. Mobile Marketing

SMS 114

Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works.

B2B 64

B2B Marketing: Moving Beyond Campaigns

Digital B2B Marketing

Is your B2B marketing activity still built around a series of campaigns? Should they wait until you roll our your compliance campaign? Today, B2B marketing must always be on. What does it mean for your marketing to be always on?

B2B 77

How To Create A Successful B2B Marketing Campaign Budget

B2B Marketing Insider

Launching a B2B marketing campaign for the very first time or for a new market can be hard. You likely don’t have any past data to refer to, which makes it difficult to determine the right budget to allocate to a specific marketing activity or channel. Content Marketing

Three Top Marketing Tools That Will Boost Your Campaign Performance

Tomorrow People

Are you making the most of marketing technology? Find out how to use these 3 indispensable tools to successfully deliver better marketing campaigns and results.

We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive b2b

What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? But, when all was said and done, we launched (what is, in our humble opinion) a really awesome campaign. Marketing team’s feelings: Optimistic.

How to Measure Campaign Effectiveness

Salesfusion

You’re a marketer who just spent the past several months planning and executing a campaign. In short, you lived and breathed this campaign every day you entered the office and now it’s over. Do you know how your campaign did? Let’s say you’re running an email campaign.

4 B2B Marketing Tips for Running Successful PPC Campaigns

Modern B2B Marketing

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. Digital Marketing b2b

How To Plan, Execute & Measure a Direct Mail Campaign

bizible

In the closing months of 2016, we wanted to run a campaign that would impact sales opportunities and help our sales team have a great Q4. We decided on a direct mail campaign. Marketers are flooded with daily emails and it’s hard to rise above the noise.

18 Brilliant Examples of Holiday Marketing Campaigns

Hubspot

Every holiday season, it's like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.

Do Marketing Campaigns Make Sense Anymore?

Content Standard

For marketers, the term “campaign” is a basic form of measurement, and an essential way of building a larger content strategy. Build a campaign that unifies the brand message. Create consistency by unifying each piece within a campaign. Consider the Campaign.

Utilizing Marketing Automation for Social Media Campaigns

Reachforce

Social media is a powerful tool that has the potential to considerably fuel lead generation for marketers. Marketing Automation marketing automationWith over 1 billion Facebook users and 651 million Twitter accounts, social media connects businesses with a vast sea of clientele.

Marketing Campaigns Might Only Be Mostly Dead

Modern Marketing

Advertising luminaries such as Eric Wheeler at Ad Age and Bill Lee in the Harvard Business Review have long declared that campaigns are dead. Campaigns are not dead, but they are evolving, and at an incredible pace. As campaigners, we have so much to deal with.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Here are three thoughtful promotional campaign ideas to make your marketing stand out. I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( 3 New Promotional Campaign Ideas.