Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means.

6 Marketing Strategies to Improve Your Campaigns

Act-On

Improve your campaign execution success across both messaging and channels with these six handy marketing strategies.

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ABM is a Strategy, Not a Campaign.

The Point

In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. There’s only one problem: there really is no such thing as an “ABM Campaign.”.

How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. Guest post by Emily Johnson.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

B2B Marketing Campaign Fitness Drill

Tomorrow People

Test your marketing mettle before you embark on the next campaign! b2b promotional campaignsReady for duty or missing in action?

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet.

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Tips for a Successful Competitive Campaign

The Point

It’s a perennial fixture in any marketer’s calendar that, every so often, the boss will decide that it’s time to drop the proverbial gloves and go after the competition. There are 2 key truths to keep in mind when mounting a competitive campaign: 1.

Campaign Monitor vs Mailchimp - Email Marketing Against the All-In-One Marketing Platform

SendX

This is why email marketing has become so popular. To help you on your quest to find the best tool for the job, we've been searching for alternatives to Mailchimp , one of the most well-known email marketing tools in the market. Campaign Monitor has pre-made automation as well.

Data Shows Tuesdays, Thursdays Best for Marketers Launching Email Campaigns

KoMarketing Associates

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Marketers See Marginal Success through Email.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Integrating Content Marketing Into Your Online Campaigns

KoMarketing Associates

As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. In an effort to save time and maximize resources and results, your organization (and you as a content marketer) should think about ways to create integrated content marketing campaigns. Below are some steps to consider as you embark on your journey toward a more rewarding campaign. Step 1: Identify a Campaign and its KPIs. Email Campaign #1.

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Kill The Marketing Campaign! Why Always-On Content Marketing Works So Much Better

Marketing Insider Group

Campaigns don’t work. This is why always-on content marketing wins every time: each piece of content is a test. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. A data-based strategy makes optimizing always-on marketing possible.

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The 7 Building Blocks Of High Impact Advocate Marketing Campaigns

Influitive

I’m going to let you in on a little secret that the most successful advocate marketers have in common: instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by campaigns in the context of your AdvocateHub advocate.

The Secrets Behind Successful Campaigns

Brandwatch Marketing

By analyzing well-known campaigns in recent history, brands can uncover lessons about the effectiveness of different types of campaigns. Marketing Mike Baker campaign campaigns marketing marketing campaign marketing campaigns

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

How To Hack Influitive’s New Campaign Content Library To Create Custom Campaigns

Influitive

What if creating advocate marketing campaigns—that turn your best customers into vocal advocates—were as easy as waving a magic wand? Anyone who has ever built an advocacy campaign will tell you that it can take a lot of work. As Influitive’s Campaigns Specialist, I spend most of my time building. That’s where I come in.

Marketing metrics: symptoms of poor b2b marketing campaign performance

Tomorrow People

Discover what your marketing metrics are saying about the performance of your B2B marketing campaigns, and why high numbers don’t necessarily equate to good news. b2b promotional campaigns

Influencers are People, NOT Campaigns

Onalytica B2B

No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. SOURCE: www.curalate.com/blog/influencer-marketing-fails/.

5 Steps to Creating a Content Marketing Campaign

Marketing Insider Group

When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. The post 5 Steps to Creating a Content Marketing Campaign appeared first on Marketing Insider Group. Content Marketing

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Marketers and Developers Can Now Collaborate on Server-Side Campaigns

Modern Marketing

With Oracle Maxymiser , marketers can use both approaches simultaneously. Client-side approaches allow the use of visual editing tools, such as our Campaign Designer, and enable marketing teams to quickly push out tests without having to rely on IT teams or lengthy release processes.

The Successful Campaign

Brandwatch Marketing

Utilizing social media analytics to plan and drive a more successful marketing campaign. Marketing Mike Baker campaign campaign analysis campaign planning

How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Email Marketing To Protect Against Spam. Keep separate records for each marketing campaign, and each platform where you’re gaining subscribers. Guest post by Bibi Lauri Raven.

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How to Avoid 4 Common Outbound Campaign Mistakes

Marketing Insider Group

Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. The post How to Avoid 4 Common Outbound Campaign Mistakes appeared first on Marketing Insider Group.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

The 6 Basic Nurture Campaigns and When to Use Them

Marketing Insider Group

It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. The post The 6 Basic Nurture Campaigns and When to Use Them appeared first on Marketing Insider Group. Content Marketing basic nurture campaigns nurture campaigns nurture marketing nurture marketing best practices

Optimizing your email marketing campaigns

Sales Lead Insights

With email marketing, I recommend aiming for sending something monthly. The post Optimizing your email marketing campaigns appeared first on Sales Lead Insights. Marketing outsourcing email marketing

How to integrate offline campaigns with your digital marketing strategy

Biznology

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.

Tips For Creating Account-Based Marketing Campaigns

Only B2B

Account-based marketing campaigns are specific campaigns run by marketing teams for a particular account. The post Tips For Creating Account-Based Marketing Campaigns appeared first on ONLY B2B. blogs ABM Account based marketing account based marketing campaignsAn account here refers to a specific business or contact. Many B2B providers and brands, stand.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

10 Examples Of Email Newsletter Design [with Tips to Improve your Email Campaigns]

SendX

And this can only mean one thing: Looking for creative ways to reach customers and market products and services within the expansive digital space. Definition of Email Marketing Basically, email marketing entails using emails to either promote your products or services.

How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. In coordination with buyer journey mapping , personas help marketers conceptualize how target audiences may interact with an organization and associated solutions.

How to Time B2B Email Marketing Campaigns for Success [Interview]

KoMarketing Associates

Email marketing professionals know how important timing can be in terms of campaign success. That being said, a report from Yesmail revealed that in the second quarter of 2016, Thursday was the best day for sending email marketing campaigns.

Your Marketing Campaign Shouldn’t Take Ages to Launch: A Story of Denise and Christine

Hive9

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI. their campaign strategy to address their audience’s focus on remote work or virtual events.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience?

How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email.