6 Marketing Strategies to Improve Your Campaigns

Act-On

Improve your campaign execution success across both messaging and channels with these six handy marketing strategies.

How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. Guest post by Emily Johnson.

ABM is a Strategy, Not a Campaign.

The Point

In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. There’s only one problem: there really is no such thing as an “ABM Campaign.”.

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet.

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How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. content marketing efforts.

7 Components of Effective Marketing Campaigns

Reachforce

How is marketing effectiveness measured within individual marketing campaigns? Digital MarketingA large number of companies never ask this question and an even larger number gloss over this issue entirely.

Tips for a Successful Competitive Campaign

The Point

It’s a perennial fixture in any marketer’s calendar that, every so often, the boss will decide that it’s time to drop the proverbial gloves and go after the competition. There are 2 key truths to keep in mind when mounting a competitive campaign: 1.

Integrating Content Marketing Into Your Online Campaigns

KoMarketing Associates

As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. In an effort to save time and maximize resources and results, your organization (and you as a content marketer) should think about ways to create integrated content marketing campaigns. Below are some steps to consider as you embark on your journey toward a more rewarding campaign. Step 1: Identify a Campaign and its KPIs. Email Campaign #1.

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The Secrets Behind Successful Campaigns

Brandwatch Marketing

By analyzing well-known campaigns in recent history, brands can uncover lessons about the effectiveness of different types of campaigns. Marketing Mike Baker campaign campaigns marketing marketing campaign marketing campaigns

How to Avoid 4 Common Outbound Campaign Mistakes

Marketing Insider Group

Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. The post How to Avoid 4 Common Outbound Campaign Mistakes appeared first on Marketing Insider Group.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Marketing metrics: symptoms of poor b2b marketing campaign performance

Tomorrow People

Discover what your marketing metrics are saying about the performance of your B2B marketing campaigns, and why high numbers don’t necessarily equate to good news. b2b promotional campaigns

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. An email campaign here. A search campaign there.

Connecting campaign goals and digital marketing tactics

Choozle

Getting your programmatic campaign up and running, although it seems like a lot, is really just a matter of a few steps. Connecting campaign goals & digital marketing tactics. Start by setting campaign parameters.

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience?

Influencers are People, NOT Campaigns

Onalytica B2B

No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. SOURCE: www.curalate.com/blog/influencer-marketing-fails/.

5 Steps to Creating a Content Marketing Campaign

Marketing Insider Group

When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. The post 5 Steps to Creating a Content Marketing Campaign appeared first on Marketing Insider Group. Content Marketing

How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. In coordination with buyer journey mapping , personas help marketers conceptualize how target audiences may interact with an organization and associated solutions.

How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Email Marketing To Protect Against Spam. Keep separate records for each marketing campaign, and each platform where you’re gaining subscribers. Guest post by Bibi Lauri Raven.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

The 6 Basic Nurture Campaigns and When to Use Them

Marketing Insider Group

It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. The post The 6 Basic Nurture Campaigns and When to Use Them appeared first on Marketing Insider Group. Content Marketing basic nurture campaigns nurture campaigns nurture marketing nurture marketing best practices

The 7 Building Blocks Of High Impact Advocate Marketing Campaigns

Influitive

I’m going to let you in on a little secret that the most successful advocate marketers have in common: instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by campaigns in the context of your AdvocateHub advocate.

The Successful Campaign

Brandwatch Marketing

Utilizing social media analytics to plan and drive a more successful marketing campaign. Marketing Mike Baker campaign campaign analysis campaign planning

5 Tips for Successful Survey Campaigns

The Point

I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. Today, we seem to be approaching a similar tipping point for survey campaigns. What are the keys to a successful survey campaign?

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel.

How To Hack Influitive’s New Campaign Content Library To Create Custom Campaigns

Influitive

What if creating advocate marketing campaigns—that turn your best customers into vocal advocates—were as easy as waving a magic wand? Anyone who has ever built an advocacy campaign will tell you that it can take a lot of work. As Influitive’s Campaigns Specialist, I spend most of my time building. That’s where I come in.

Campaign Attribution Models

InsightSquared

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Heck, it could have been three different campaigns! B2C Marketing.

Tips For Creating Account-Based Marketing Campaigns

Only B2B

Account-based marketing campaigns are specific campaigns run by marketing teams for a particular account. The post Tips For Creating Account-Based Marketing Campaigns appeared first on ONLY B2B. blogs ABM Account based marketing account based marketing campaignsAn account here refers to a specific business or contact. Many B2B providers and brands, stand.

Optimizing your email marketing campaigns

Sales Lead Insights

With email marketing, I recommend aiming for sending something monthly. The post Optimizing your email marketing campaigns appeared first on Sales Lead Insights. Marketing outsourcing email marketing

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Marketing Insider Group.

How to integrate offline campaigns with your digital marketing strategy

Biznology

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.

Report: 57% of Marketers Want to Improve Campaign Effectiveness through Marketing Automation Integration

KoMarketing Associates

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report. About 53% want to improve marketing and sales alignment, while 49% want to improve quality lead generation.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time.

Connecting campaign goals and digital marketing tactics

Choozle

Getting your programmatic campaign up and running, although it seems like a lot, is really just a matter of a few steps. Connecting campaign goals & digital marketing tactics. Start by setting campaign parameters.