Salesforce Marketing Cloud

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. The expectations can be overwhelming.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Valasys

JANUARY 17, 2024

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. This intelligence shapes hyper-personalized campaigns, showcasing solutions directly relevant to their struggles. Forget scatter-shot tactics! Trust and rapport flourish organically from this nuanced understanding.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

QuanticMind

JULY 7, 2023

It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. When it comes to holiday campaign planning, the time to act is now. What does that planning entail? Spooky, right? The big takeaway?

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Vision6

MAY 6, 2021

Whether you’re a beginner or seasoned email professional, it can be tricky kicking off a new campaign. So we’re going to show you how to start an email marketing campaign from scratch, covering everything from setting your KPIs to hitting send. . Set Your Campaign Goals. Source: Iterable. Achieve more product upsells?

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

EveryoneSocial

SEPTEMBER 21, 2020

Although you may have a specific use case for your strategy and platform, there are many employee advocacy campaign ideas you might want to implement to make the most of your efforts. Employee Advocacy Campaigns For Maximizing Engagement. There are plenty of social and internal campaigns you can run in an employee advocacy platform.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Optinmonster

JULY 2, 2021

That’s why, today, we’re going to look at Squarespace email campaigns vs. Mailchimp vs. OptinMonster to answer the following questions: which one offers the best BEST optin forms for growing your list? Feel free to jump to the section that most interests you: Selecting Your Campaigns. Designing Your Campaigns.

Email Campaigns 88

Email Campaigns Campaigns Budget Programs Trigger Marketing 88

Optinmonster

MAY 13, 2020

With OptinMonster’s content lock feature, you can strengthen your email marketing strategy by using existing posts as lead magnets. All you need is OptinMonster’s Content Lock feature. Create Content Upgrades Easily With Content Lock. Emphasis on the word “usually.” That’s a content upgrade.

Lock-In 117

Lock-In Top of Funnel Conversion Content 117

BenchmarkONE

JUNE 17, 2021

Customer nurturing campaigns are designed to attach to that interest and help it grow into the desire to become a customer and partner. In 2021, a high-quality lead nurturing campaign may just be what’s required for you to overcome an increasing number of barriers to sales. What’s a Nurture Campaign?

Campaigns 65

Campaigns Paid Search Agency eCommerce Ad Exchange 65

Zoominfo

MARCH 7, 2022

Locking down renewal money for a multi-year period with these customers is a big win. Target heavy use clients with an early renewal offer by entering them into an automated email campaign. Scenario Six months into a one-year contract, analyze user data to identify customers who are heavy users of a product.

Lock-In 100

Lock-In Email Campaigns Advertising Agencies Automation 100

Optinmonster

SEPTEMBER 18, 2020

Gated content is also referred to as locked content. In fact, we’ve seen amazing results from content locking, including one site that got 11,000 new subscribers in a month with a simple content upgrade. Plus, locking your content doesn’t impact SEO. Pros and Cons of Content Locking. Video replays.

Lock-In 97

Lock-In Top of Funnel Conversion Marketing Automation Services 97

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting offers exceptional potential for personalization and highly sophisticated campaigns. And when a customer starts to trust your brand, they are likely locked in. Each has advantages that you can use to bolster your campaign goals. Retargeting campaigns are driven by one of two goals: awareness or conversion.

Cost per Lead 346

Cost per Lead Urgency Marketing CPL Landing Pages 346

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. Lock up your system Once that’s done, nail down which fields and screens are essential. That’s great and exciting. Can you blame them?

Marketing AI 118

Marketing AI Marketing Management Lock-In CRM 118

Terminus

NOVEMBER 12, 2021

A lot of work goes into getting a prospect to become a customer, but what happens after they are locked in? Do revenue teams today strategize and execute marketing campaigns aimed towards current customers? Bluecore absolutely rocked it with this “welcome” campaign. Example #1: A Warm Welcome. Example #4: Expansion or Upsell.

Account Based Marketing 55

Account Based Marketing ABM Campaigns Bundling 55

Optinmonster

DECEMBER 16, 2020

You can lock all sorts of content, including blog posts, articles, reports, webinars, downloadable tools, and more. If you’re looking for an easy way to lock content, simply install and activate a WordPress content locker plugin. Each of them comes with different templates and content locking modes. OptinMonster.

Lock-In 100

Lock-In Conversion Best Practices Work Management 100

Martech

NOVEMBER 17, 2022

The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data. Customer journey analytics launched in beta. Want to know more? Get MarTech! Processing.

Enterprise Management 102

Enterprise Management Marketing Automation Services Work Management Lock-In 102

Optinmonster

JULY 31, 2020

So, in today’s post, we’re going to show you 2 different methods for creating a paywall in WordPress, including: Content locking. So, in today’s post, we’re going to show you 2 different methods for creating a paywall in WordPress, including: Content locking. These campaigns can be things like: Lightbox popups.

Lock-In 93

Lock-In Template User-Generated Content Autoresponders 93

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in. What is a Lead Enrichment Tool?

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Launch Marketing

FEBRUARY 22, 2024

Harnessing Research for Impactful Campaign Launches One of the fundamental pillars of successful product launches is the strategic utilization of research insights. It’s important to understand market dynamics, customer pain points, and industry trends to drive impactful campaigns.

Product 62

Product B2B Marketing Planning B2B 62

Sprout Social

APRIL 9, 2024

Far too often, social teams feel locked into continuing to produce content that just isn’t working and because it’s already been approved, they feel compelled to keep making it. In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. To me this was a red flag.

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Optinmonster

MAY 4, 2022

Step 2: Create an Inline Campaign. Step 2: Create an Inline Campaign. Next, you’re going to create an inline campaign in OptinMonster. From your WordPress dashboard, click on OptinMonster » Campaigns. ActiveCampaign WordPress Form Integrations. OptinMonster. ActiveCampaign WordPress Plugin. Click on Add New.

API 78

API Lock-In Opt-out Opt-in 78

Navigate the Channel

MARCH 6, 2023

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option. Are they the general public?

Public Relations 65

Public Relations Lock-In Work Management PR 65

SendX

JUNE 16, 2020

Automate & Scale Quickly An email drip campaign is a series of emails you send after someone signs up for your free guide/ebook, a free trial, demo, or another resource you offered. If you want proof, look at what Jon Buchan, founder at CharmOffensive said about us: "I can create sophisticated email marketing campaigns.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Martech

APRIL 10, 2023

” Oracle claims to have built precisely that through the development of Oracle Fusion Marketing, a solution that supports the execution of multiple campaigns across advertising, email and other channels. We’re not deploying any software on premise, so you’re not locked in. The message was nonetheless clear.

Marketing Attribution 88

Marketing Attribution Enterprise Management Work Management Marketing AI 88

Litmus

AUGUST 13, 2020

With the latest updates in Litmus, it’s never been easier to get high-performing campaigns to market faster—with no additional resources necessary. Building creative one-off builds for major campaigns. Can you lock down parts of the email templates in Visual Editor so they aren’t able to be edited? You can download them here.

Webinar Metrics 104

Webinar Metrics Lock-In Planning Template 104

ClickZ

DECEMBER 24, 2020

There is scope for marketers to use blockchain to manage a secure network of loyalty programs designed to lock in new customers. This smart approach tackles the common issue of being burdened with incomplete customer information, which can typically hinder the success of marketing campaigns. billion to $4.1

Marketing Management 137

Marketing Management Paid Search Agency Lock-In Loyalty 137

Martech

MAY 2, 2022

” “The site’s structure is too locked down.” ” “Our page structures are too locked down.” ” “The site’s structure is too locked down.” ” “Our page structures are too locked down.” WordPress is not for everyone. Processing.Please wait.

Enterprise Management 91

Enterprise Management CMS Development Microsite Marketing Management 91

Martech

MAY 2, 2022

MMM allows brands to track and measure ad performance at the campaign level and then allow advertisers to adjust their budgets accordingly. As ad veterans know, upfronts are the traditional way that brands have locked in linear TV inventory for ages. Read next: Roku announces clean room for streaming campaigns. What it does.

Advertising Agencies 89

Advertising Agencies Budget Programs Advertisements Advertising 89

Martech

FEBRUARY 20, 2024

We’re trying to get one campaign out the door while planning for the next. So, in our marketing promotions, social media campaigns or mobile marketing, we must find ways to avoid that rush. Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money.

Email Marketing 113

Email Marketing Planning Work Management Paid Search Agency 113

Sprout Social

JANUARY 27, 2021

As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. Brands need to consider how they’re championing Black people, culture and achievements 365 days a year—not just for 28 days.

Brand Identity 129

Brand Identity Branding Lock-In Communities 129

Optinmonster

DECEMBER 2, 2021

OptinMonster is a premium and easy-to-use WordPress plugin that lets you create high-converting email optin campaigns for your site that sync with GetReponse. Easy peasy : OptinMonster comes with tons of beautiful optin forms and an easy-to-use drag and drop builder that help you quickly launch your lead generation campaign.

API 75

API Lock-In Template Display 75

Optinmonster

JUNE 15, 2021

Inline forms grab the attention of your readers and gets them to signup for email newsletters or other marketing campaigns. And it comes with a codeless drag and drop builder to easily customize your campaigns’ design. To top it all off, OptinMonster lets you track the performance of your campaigns.

Lock-In 60

Lock-In Template Display Rules 60

InsightSquared

FEBRUARY 6, 2019

However, advances in technology allow for not only prospects and customers to receive personalized marketing campaigns, but also for marketers to customize their approach to an individual rep, team or region. The more that you learn, the more places you’ll go.” However, have you ever talked to a salesperson late in the quarter?

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180

LeanData

DECEMBER 1, 2022

As such, the engagement each target account has with your account-specific campaigns is a key measurement in tracking your ABM success and identifying continuous improvement opportunities. . As you deploy your ABM plays, you need answers to your most pressing questions regarding campaign performance. Metrics, Analytics & Insights.

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! Let’s look at some FOMO statistics , as that’ll help you understand why FOMO marketing campaigns are so effective, especially with certain demographics.

Examples 110

Examples Urgency Marketing Planning Trigger Marketing 110

Sharpspring

AUGUST 16, 2022

Google’s public campaign called “Get the Message” urges Apple to adopt newer technology (RCS) to eliminate the problems and create a safer communication channel and improved user experience. Why is Apple resisting the change? Google also has business reasons to push for changes because of its advertising model.

Google 87

Google Budget Programs Lock-In SMS 87

ANNUITAS

OCTOBER 27, 2023

Clearly there is a great deal of foundational work that needs to be done to make this type of automated campaign creation happen. It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Marketing Insider Group

NOVEMBER 7, 2022

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. You can spend the rest of your budget next year on testing new promotion channels of campaigns focused on your company priorities. We need a brochure. I’m so glad you asked.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240