Remove Campaign Remove Leads Remove Multi-Touch Remove ROI

Multi-Touch Attribution, A Full User Debrief

bizible

Multi-touch attribution is a martech function of an advanced attribution solution. But multi-touch attribution is broad topic that spans a plethora of models, integrations, and strategies. What is multi-touch attribution? Does multi-touch modeling (vs.

The Amazing Power Of Multi-touch Lead Engagement

IKO-Systems

They’re an example of multi-touch lead engagement. Exclusive Bonus Content: Download Here FREE infographic that shows where each lead engagement tactic corresponds within each buyer’s journey to sell more today! We live in a multi-channel marketing world.

Trending Sources

The Amazing Power Of Multi-touch Lead Engagement

IKO-Systems

They’re an example of multi-touch lead engagement. Exclusive Bonus Content: Download Here FREE infographic that shows where each lead engagement tactic corresponds within each buyer’s journey to sell more today! We live in a multi-channel marketing world.

CMO's Organizational Readiness Indicators for Multi-Touch Attribution

bizible

Usually, this is due to the fact that their marketing org continues to use single-touch attribution models. How does a marketing leader know when their organization is ready to adopt a multi-touch attribution model across their marketing org?

How Confident Marketers Are Using Interactive Content to Build Multi-Touch Campaigns

SnapApp

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. Your Campaigns Today. Try an ROI calculator.

Attribution Matters: Demystifying Social ROI in B2B Marketing

Modern B2B Marketing

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. Identify a Match or Create a New Lead. Measure Your ROI.

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? (Or

Marketing Performance Management: Tactics to Increase ROI

bizible

Marketing Performance Management is the process of tracking marketing campaigns to evaluate performance, and then using that performance data to inform future budget decisions. For example, cost per lead (CPL), cost per customer (CPC), and revenue.

CPL 50

The ROI of Paid Social Media Ads

Modern B2B Marketing

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising.

Measure the ROI of Digital Advertising Beyond Revenue Impact

Modern B2B Marketing

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. Measuring the ROI of Mobile Video Advertising.

Content Marketing Mysteries – How to Find Your ROI Yeti!

Modern B2B Marketing

The ROI of your content marketing can feel as elusive as the mysterious Yeti – you might even doubt that it exists. If you’re ready find your own content marketing ROI, here are a few tips to help you track that “Yeti” down: 1. Focus on decisions that improve ROI.

Measuring and Managing Marketing ROI: An interview with Jim Lenskold

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Jim’s company has published several research studies covering marketing metrics and ROI. B2B marketing ROI

ROI 64

New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

The keys to marketing automation ROI lie not in features but in strategy, collaboration, metrics, and the development of more sophisticated, multi-touch, triggered campaigns.

Reporting ROI & Attribution in Marketing Automation

Fathom

Reporting on campaign ROI (return-on-investment) has traditionally been among the least successfully practiced marketing automation techniques (and at least one survey bears this out … to the tune of 39% “successfully practicing”).

The High ROI of Attribution: A Total Economic Impact™ Study by Forrester Consulting on Behalf of Bizible [Infographic]

bizible

B2B marketing attribution is an established piece of martech in today’s technology landscape, but marketers are left wondering about the comprehensive ROI of an attribution solution. Here’s what we discovered about the ROI of Bizible’s attribution solution.

MQL 50

How to Measure the Revenue Impact and ROI of Webinars

bizible

However, according to a report by Millward Brown (gated), when it comes to measuring ROI, webinars are the most difficult channel for marketers. So when you measure the revenue impact and ROI of webinars, you need to measure it like content. Drumroll) And your ROI is….

What We Learned From Our Latest Account-Based Marketing Campaign, CMO Box [Data]

bizible

This past month, we continued to experiment with different ABM campaigns by launching our first account-based mailer campaign. Here’s how we did it, as well as the results of the campaign and what we learned. Here they are: Campaign Results.

How to Track Content ROI: A Step-by-Step Guide

Hubspot

Tracking the return on investment (ROI) of your content marketing efforts isn’t always an easy process, but there are ways to approximate the dollar value of each content piece you create with varying levels of complexity. Example 2: Lead Generation. Step #5: Measure your ROI.

ROI 46

Marketing ROI in B2B: Why is it so hard, and what can we do about it?

Biznology

The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association , on his Internet radio show. How to attribute the contribution of sales and marketing touches across the sales cycle.

The (Unwelcome) Death Knell of First and Last Attribution

Modern Marketing

First and last touch attribution is quickly dying. Figuring out how to attribute performance to an asset or campaign is a tricky subject for marketers. We could pull them up and present to management the ROI of any given marketing campaign.

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

Too often markers talk about activities instead of outcomes – for example, how many campaigns you ran, how many trade shows you participated in, how many new names you added to the lead database.

Measure ROI on "Hardest to Track" B2B Marketing Channels [Using Attribution]

bizible

It stands to reason that, for a martech solution with this capability, it would be relatively simple to measure ROI from these “harder to track” channels. Because attribution tracks all prospects and leads across all channels, it’s easy to filter attribution data to show the ROI of a webinar.

How Confident Marketers Are Using Interactive Content to Build Multi-Touch Campaigns

SnapApp

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. Your Campaigns Today. This is what a lot of B2B campaigns look like today.

THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

chiefmartech

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Grew high-quality leads by 80%.

Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process?

How Many Touchpoints Are in a Typical Campaign?

SnapApp

How Many Touchpoints Are in a Typical Campaign? Think about a typical campaign with a long-form content asset like a white paper. Many content campaigns neglect the ad (touchpoint #1) and the secondary CTA on the thank-you page (touchpoint #3). An ROI calculator.

How Many Touchpoints Are in a Typical Campaign?

SnapApp

How Many Touchpoints Are in a Typical Campaign? Think about a typical campaign with a long-form content asset like a white paper. Many content campaigns neglect the ad (touchpoint #1) and the secondary CTA on the thank-you page (touchpoint #3). An ROI calculator.

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. Multiple touches. This fact makes it difficult to allocate revenue to any specific touch. First Touch.

Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue

bizible

What holds marketers back from unlocking the full potential of LinkedIn ads, however, is that they still focus on optimizing their efforts for clicks and leads. Optimizing for revenue over clicks and leads is the key to a pipeline marketing strategy and B2B marketing success.

Click 45

Checklist: How to Measure Content Marketing ROI

Captora

In today’s multi-channel, digital marketing world, content marketing is both king and queen. In other words, at the top-of-your funnel when you are looking to attract new leads you will mostly be looking at reach and brand awareness indicators.

Marketo Data Tells Us: What Can Marketers Learn from the Golden Ratio?

Modern B2B Marketing

I believe pipeline/cost is more important than ROI for marketing metrics. Now, before we dive into the data, let’s set some context around first-touch and multi-touch attribution, since those are the two lenses for viewing the Golden Ratio across channels.

How To Use Marketing Attribution Data In Your Next Board Meeting

bizible

Marketing executives can use multi-touch attribution and first-touch tracking to report the following critical metrics. Pipeline and sales opportunities generated by channel (multi-touch attribution model). Leads generated by channel (Multi-touch attribution model). Revenue by channel (multi-touch attribution). What was the strategy, ROI or revenue goal, and the actuals? Marketing Analytics B2B Marketing marketing ROI

B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest).

4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them

bizible

With the right tools, the general concept of calculating the ROI of paid media is pretty simple. A multi-touch attribution solution will tell you how much revenue is generated by paid media overall, as well as by specifics, like by campaigns, keywords, ads, etc.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software.

Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers

bizible

At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that.

How to Tie Your LinkedIn Ads to Revenue

bizible

LinkedIn, to their credit, has also taken measures to help marketers understand the performance of their campaigns. Running with multi-touch attribution. In B2B customer journeys, there are often dozens of touchpoints from the first touch to the purchase.

Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

There are general key performance indicators (KPIs) that all marketers must measure, but are you measuring in a way that allows you to fully understand marketing ROI? The truth is these metrics have no affect on your marketing ROI. Tag all your content and campaigns by topic.

5 Stages of Marketing Operations, the Unicorns of B2B Marketing

bizible

They’re responsible for developing lead criteria and scoring systems and then integrating that data with the CRM. This serves to improve overall ROI and begin to reduce wasted ad spends.

82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]

bizible

Where does multi-touch marketing measurement fit and what are the benefits? She recently discussed her research and perspective on the marketing performance management space, including Bizible’s role as a multi-touch marketing measurement and insight solution.