Salesforce Marketing Cloud

FEBRUARY 20, 2024

However, it’s equally important for researchers to include patients early in the research and development phase to understand the effects across a broad range of participants with a wide spectrum of internal or external factors that influence outcomes.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Vision Edge Marketing

APRIL 25, 2023

They offer a range of training programs and support services to ensure customers receive the most value from its software. Adobe has a reputation for offering a range of training and certification programs to help customers get the most out of its creative software products. When it comes to customer retention, relationships matter.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” We’re here to help you make the right decision.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Zoominfo

JUNE 2, 2021

ZoomInfo offers three tools in its platform that show different types of buying signals: WebSights tracks which anonymous companies are coming to your website, including specific pages, over a given date range. Sales and marketing teams can use this information to send targeted campaigns to people at these companies.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Then segment audiences by company size, geo, or industry. Are there trends in the timing of form submissions that coincide with specific marketing campaigns or events?

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Marketing Insider Group

DECEMBER 18, 2023

industry, job title, seniority, edu, geo, groups, etc.) Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7.

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

SocialPilot

FEBRUARY 5, 2024

The influencer marketing campaign included three factors: a brand, an influencer, and a social media platform to conduct the activity. When a brand or an influencer initiates the collaboration, the campaign is designed based on the goals, and then the content is created and shared. This pay scale may vary for industry and niche.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Stevens & Tate

OCTOBER 18, 2023

These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. They can effectively utilize their local expertise to craft advertising campaigns that deeply resonate with your intended audience’s specific preferences and needs.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Go Beyond SEO

MARCH 20, 2024

Amplify Visibility is a renowned agency specializing in pay-per-click (PPC) advertising for the plastic surgery industry. They specialize in PPC advertising for the plastic surgery industry. As a highly reputable and experienced firm, Amplify Visibility offers a range of benefits and expertise that set them apart from other agencies.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Heinz Marketing

MARCH 28, 2024

There are currently 392 solutions in the Marketing Automation & Campaign/Lead Management category alone! Traditional marketing automation platforms like Marketo and Pardot have long been stalwarts in the industry, offering robust features and capabilities to help businesses streamline their marketing efforts.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Launch Marketing

NOVEMBER 1, 2023

With responsibilities that encompass a range of strategic and leadership functions, finding the right fit for your organization is key, but it is not easy. When interviewing it’s important to ask a range of questions, but not all questions are created equal. Why ask this? What to look for in an answer? Why ask this?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Navigate the Channel

AUGUST 7, 2023

When a user’s smartphone comes within range of a beacon, it triggers the associated app to deliver relevant content or notifications. Addressing Challenges and Limitations Signal Interference and Range Issues Although beacon technology has great potential, signal interference and limited range can pose challenges.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Hinge Marketing

JANUARY 10, 2023

Over 700 firms participated, representing the six industry groups shown below. Full research reports are available for each of the industries. The sample contained firms of various size ranges, and they do business in every region of the globe. Pre-Order your Industry Report Here. Meet the High Growth Firms.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Top Rank Marketing

NOVEMBER 6, 2023

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. A diverse range of sources can help you gather more data and cross-verify the data you already have. Navigating this complexity can be daunting when crafting segmented marketing campaigns.

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. Learn more about the industry and its projections for the future. The influencer marketing industry is expected to reach $21.2

Statistics 127

Statistics Marketing Budget Advertising Agencies Marketing Strategy 127

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. To accomplish these things, however, we must keep our finger on the pulse of email industry trends and spend some serious time thinking about what those lovely trends mean for us all.

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

Sprout Social

MARCH 21, 2024

However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. How to identify the right TikTok influencer in the UK You want to find a UK influencer for your next campaign, but you’re not sure where to start? Run and measure campaigns. Build your strategy.

Brand Identity 100

Brand Identity Branding Advertising Agencies Work Management 100

Martech

OCTOBER 30, 2023

Utilize TikTok’s editing tools: TikTok offers a range of editing tools and effects that can enhance your videos. What would be a well-defined strategy for running a TikTok campaign designed to drive awareness and top-of-funnel engagement for a B2B brand? Please list five numbered steps. Use professional non-technical language.”

Campaigns 92

Campaigns Top of Funnel Best Practices Marketing AI 92

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. There are a range of marketing automation tools, platforms, and solutions available that comprise the marketing automation landscape.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Top Rank Marketing

DECEMBER 13, 2023

Our respondents also told us that, among the brands that had the most success with their B2B influencer marketing campaigns, 70% outsourced their entire program to a B2B influencer marketing agency. When you’re presented with the exact right mix of influencers, you can tailor your campaigns to specific market segments or niche audiences.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Thus, making you time-efficient while enabling campaign management at scale.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. 4 brands making inclusive campaigns happen. Ben & Jerry’s.

Campaigns 112

Campaigns Ad Building Brand Identity Branding 112

Binary Demand

FEBRUARY 26, 2024

Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point. Applications range from predictive analytics to automated lead scoring. Businesses now use AI to improve B2B demand generation campaigns , from understanding how customers act to predicting future trends.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Unbounce

AUGUST 26, 2021

It’s what conversion intelligence is all about: combining your know-how with mathematically validated insights to help you make informed decisions and get the best results from your campaigns. We also wanted our analysis to produce current, reliable insights, so we used data ranging from late 2020 into early 2021. mobile and desktop).

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Spiralytics

SEPTEMBER 11, 2023

You might experience higher costs without reaping the desired engagement and conversions when your ad reaches users outside your audience’s typical age range or interests. This dynamic environment drives bidding costs up , impacting ad costs and highlighting the strategic importance of differentiating campaigns effectively.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

SmartBug Media

JANUARY 26, 2023

Or maybe you’ve been scrolling through your database and thinking about the incredible smart content campaign you could put together if you were 100 percent sure which industries your top customers were from—but you just don’t have time for the research. We’ve all been there. you can even get your whole database’s fax numbers.

Zoominfo 105

Zoominfo Hubspot CRM Budget Programs 105

Inbox Insight

FEBRUARY 19, 2024

Lead quality can also be perceived differently between go-to-market teams and further still, against different marketing campaign objectives. Using a broad range of first party firmographic data points can help you to develop a profile of key characteristics that denote a baseline of lead quality.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Launch Marketing

SEPTEMBER 10, 2021

On the surface, the more leads that you generate, the lower the cost per lead (CPL) is and the better you feel about the elements of the marketing campaign. These insights can help your organization set goals and budgets for the current marketing campaign and any in the future. Determine the Overall Campaign Budget.

Cost per Lead 90

Cost per Lead CPL Cost Campaigns 90

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

JUNE 9, 2023

In this category, marketers sought guidance, e.g., selecting the right marketing technologies, optimizing campaigns and the best ways to optimize customer experiences. Industry (6.9%): Marketers engage with MarTechBot to gain industry-specific insights, ranging from niche marketing strategies to understanding industry trends and benchmarks.

Account Based Marketing 95

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 95

SmartBug Media

APRIL 12, 2024

By integrating AI-driven content generation directly into ad campaigns, clients can achieve higher engagement rates and more effective lead generation while reducing the time and resources typically required for ad copy creation.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Binary Demand

FEBRUARY 23, 2024

Here are some significant components to attain accuracy through ABM: Efficient marketing campaigns Account-based marketing offers precise targeting, saving resources on unqualified leads. This ensures campaigns are efficient, funneling only sales-ready prospects into the pipeline. Adapting messages to roles and histories.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sprout Social

MARCH 5, 2024

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends.

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. The best podcasts do this organically by using hosts with subject matter expertise in a specific industry to talk about topics the audience genuinely cares about.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78