26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

The Website Redesign Guide for Search Engine Marketers

QuanticMind

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Given this, if you’re a search engine marketer in charge of a site that’s going to be redesigned, you need a plan for surviving the website redesign. Search engine optimization specialist. Pre-Launch: Focusing on On-Site SEO and Prepping Ad Campaigns. Set Up PPC Campaigns. Launch PPC Campaigns.

Search Engine Marketing Strategies for 2017 – The Top 3 Takeaways from SMX East

QuanticMind

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. So how would this affect your search engine marketing strategies for 2017? For more search engine marketing strategies for 2017 on driving o2o conversions and sales, see QuanticMind’s webinar: “6 Best Practices for Local Search to Use Today.”.

How B2B Marketing is Changing in 2018

up on Google and Facebook, they are placing. to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. relevant search terms are not yet widely. planned for search: marketers who have.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

Even today, we get asked what are the simple tactics, the “quick wins”, that a budget conscious organization can implement to “push the needle” in their search efforts. The high level examples include (but are not limited to): Search Algorithm Understanding.

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B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

This will lower the price of your SQLs and help improve visibility in relevant searches.”. This is especially true in digital marketing when an alternation from companies, like Google or Facebook, is made causing everyone to adapt. Marketing has changed significantly in the past years.

Introducing Our New Blog: The Search Engine Marketing Blog for SEM Professionals

QuanticMind

We’re super excited to announce the launch of QuanticMind’s new blog—Performance: The Search Engine Marketing Blog for SEM Processionals. Content optimized for search. Search Engine-Optimized Content. Beyond design and layout, our new blog content is now optimized even further for search engines. ­­By New Search, Categories and Tags for Improved Navigation.

KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards

KEO Marketing

a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website. Please join the conversation online at LinkedIn , Facebook , & Twitter , using hashtag #B2Awards.

Your competitors are doing SEO

Biznology

Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well. Organic search performance is a gift that keeps on giving. Driving Search Traffic to Your Company’s Website.

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A Tour through the New Facebook Ads Manager

KoMarketing Associates

Recently, Facebook began rolling out its new and improved advertising dashboard. Even worse, the organizational structure made finding specific ads difficult, especially for large campaigns with many ads. This is, without question, the biggest change to the Facebook dashboard.

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The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

Growing your website traffic organically requires a carefully crafted content marketing strategy and solid search engine optimization (SEO). They favor organic results over paid search ads. Organic Search. Mobile Search. Guest post by Josh Wardini.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

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10 most inspiring digital marketing stories of 2016

Biznology

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. The push was promoted by a funny online film and a Paid Search campaign.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. 2013 Search Engine Ranking Factors – Matt Peters, Moz. Baidu Search Engine Optimization Guide – SEOChat.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Your customers have a 92% chance of trusting recommendations from people they know; only 37% of them give search engine ads that level of trust. Let’s be clear.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. Facebook Ads Library. If you serve clients locally, of course, you should not be running national campaigns.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. 48% have generated customers through Twitter and 42% through Facebook.

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Five social media courses make one social media strategy meal

Biznology

A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram.

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). ” Terms with a lower cost per click in paid search generally got higher CTRs than keywords with a high CPC value.

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How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

Hubspot

Facebook for Business Tips: Create a business Page, not a personal profile. Use Facebook Insights. Add Facebook social media buttons to your blog and website. Subscribe to Facebook's Official Blog for future announcements from Facebook. Image Credit: Facebook.

Best of 2008: Search Engine Marketing

WebMarketCentral

How do you write a killer search ad? What should you look for when hiring a paid search agency? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google?

Part 2: Link Building and SEO Strategies to Resurrect in 2017

Act-On

Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy. While these links may not contribute to huge ranking improvements, they can help a search engine discover and understand your pages a bit better.

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. SEO can certainly be augmented through and augment email marketing campaigns.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal.

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Your keywords suck and are outdated

Biznology

Another example is a service I offered which cleaned bad search engine results off of Google. I called it defensive SEO then defensive search. To ask them when they would search for were they involved in a particular scenario and needed someone to perform a service like yours?

How to Use Social Media to Substantially Improve Your SEO

Single Grain

But what is truly interesting to note is that social media now has a strong influence on consumer search behavior, too – and some platforms are turning into veritable search engines themselves. Search vs. Social: Why Social Media Still Matters in the SEO Landscape.

How To Pull Your Cold Website Visitors Into Your Sales Funnel

DivvyHQ

Looking at search and social advertising in particular, marketing technology has come a long way in making it easy for digital teams to spin up digital ads and landing pages to drive conversions for both B2C and B2B organizations.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Our browsing habits and search engine usage has undergone a significant shift over the past decade. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years.

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The Value of SEO: Here’s What You Need to Know

KoMarketing Associates

Most advertising platforms will spoon feed you some data to optimize your campaign around. Facebook will provide you with a relevance score. The SEO professional must reverse engineer the search result page and come up with a hypothesis about why the page is ranking where it is.

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Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Facebook work best over lunch). Track your campaign like a case study.

Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

When you’re running ad campaigns, it’s crucial to know (as far in advance or as immediate as possible) when something is changing as it can affect your day-to-day work and impact results. One of my favorite materials is the top differences between Google AdWords and Bing Ads, which is highly useful for beginners or to explain to clients the unique elements of each search engine. Facebook Ads. B2B Online Marketing Blog Search Engine Advertising

Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Nobody wants to key in a complicated URL.

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How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

Only these specific sites are recognized by Google merchant program and allow for their ratings to be shown in search results. A few considerations: Your campaign must be opted in to Google search. It easily integrates with Facebook for ease of use.

B2B SEO vs B2C: What’s the Difference?

KoMarketing Associates

The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. While B2B SEO campaigns aim to increase brand exposure and generate quality leads that will eventually turn into sales through actions like demo requests, whitepaper download, newsletter sign ups, etc., B2C SEO campaigns must get visitors to make an immediate purchase on the website. The goal of both B2B and B2C search campaigns is to generate sales and increase revenue.

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