26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

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The Website Redesign Guide for Search Engine Marketers

QuanticMind

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Given this, if you’re a search engine marketer in charge of a site that’s going to be redesigned, you need a plan for surviving the website redesign. Search engine optimization specialist. Pre-Launch: Focusing on On-Site SEO and Prepping Ad Campaigns. Set Up PPC Campaigns. Launch PPC Campaigns.

Search Engine Marketing Strategies for 2017 – The Top 3 Takeaways from SMX East

QuanticMind

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. So how would this affect your search engine marketing strategies for 2017? For more search engine marketing strategies for 2017 on driving o2o conversions and sales, see QuanticMind’s webinar: “6 Best Practices for Local Search to Use Today.”.

Four Reasons Why Facebook Power Editor Is an Essential Tool

KoMarketing Associates

Facebook Advertisement has seen a rise in effectiveness over the last couple of months, evident in Samsung’s recent success where the company saw almost 13 to 1 returns. Luckily for agencies, Facebook offers the Power Editor, an endlessly helpful tool that makes Ad changes on the fly.

Dreamforce 2009: Search Engine Marketing Junkies

Marketo

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Searching for market reports for your industry is a good starting point. You can use search operators to find information about specific market segments on targeted websites. Search engine optimization (SEO) starts during the development of a website. Facebook.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.

KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards

KEO Marketing

a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website. Please join the conversation online at LinkedIn , Facebook , & Twitter , using hashtag #B2Awards.

Your competitors are doing SEO

Biznology

Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well. Organic search performance is a gift that keeps on giving. Driving Search Traffic to Your Company’s Website.

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B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

This will lower the price of your SQLs and help improve visibility in relevant searches.”. This is especially true in digital marketing when an alternation from companies, like Google or Facebook, is made causing everyone to adapt. Marketing has changed significantly in the past years.

A Tour through the New Facebook Ads Manager

KoMarketing Associates

Recently, Facebook began rolling out its new and improved advertising dashboard. Even worse, the organizational structure made finding specific ads difficult, especially for large campaigns with many ads. This is, without question, the biggest change to the Facebook dashboard.

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8 Strategies to Optimize Holiday PPC campaigns

QuanticMind

Paid search advertising offers huge opportunities to gain exposure and drive revenue during the holiday season, but competition is higher now than ever before. Look back on your campaigns from previous years and see how your impression share and clicks changed during key seasons.

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10 most inspiring digital marketing stories of 2016

Biznology

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. The push was promoted by a funny online film and a Paid Search campaign.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. 2013 Search Engine Ranking Factors – Matt Peters, Moz. Baidu Search Engine Optimization Guide – SEOChat.

Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

KoMarketing Associates

When it comes to the platforms that marketers are using to post videos, Facebook leads the way, with 90% of respondents saying they run video campaigns via the channel. Industry News Marketing Technology digital marketing Search Engine Marketing video marketing

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Boosting Leads and Customer Acquisition are Top Goals for Marketers in 2020

KoMarketing Associates

When it comes to the platforms that marketers are using to post videos, Facebook is at the top of the list, with 90% of marketers saying they run video campaigns via the channel. Industry News Performance Measurement digital marketing performance measurement Search Engine Marketing

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. 48% have generated customers through Twitter and 42% through Facebook.

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Introducing Our New Blog: The Search Engine Marketing Blog for SEM Professionals

QuanticMind

We’re super excited to announce the launch of QuanticMind’s new blog—Performance: The Search Engine Marketing Blog for SEM Processionals. Content optimized for search. Search Engine-Optimized Content. Beyond design and layout, our new blog content is now optimized even further for search engines. ­­By New Search, Categories and Tags for Improved Navigation.

Five social media courses make one social media strategy meal

Biznology

A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. Facebook Ads Library. If you serve clients locally, of course, you should not be running national campaigns.

10 Crucial SEO Ranking Factors You Need to Know

Optinmonster

In this guide, we’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. Exclusive Bonus: Download the SEO Ranking Factors Cheat Sheet to boost your search engine rankings quickly.

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Best of 2008: Search Engine Marketing

WebMarketCentral

How do you write a killer search ad? What should you look for when hiring a paid search agency? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google?

Your keywords suck and are outdated

Biznology

Another example is a service I offered which cleaned bad search engine results off of Google. I called it defensive SEO then defensive search. To ask them when they would search for were they involved in a particular scenario and needed someone to perform a service like yours?

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. SEO can certainly be augmented through and augment email marketing campaigns.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Your customers have a 92% chance of trusting recommendations from people they know; only 37% of them give search engine ads that level of trust. Let’s be clear.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Our browsing habits and search engine usage has undergone a significant shift over the past decade. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

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How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

Only these specific sites are recognized by Google merchant program and allow for their ratings to be shown in search results. A few considerations: Your campaign must be opted in to Google search. It easily integrates with Facebook for ease of use.

Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Nobody wants to key in a complicated URL.

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Tips for Next Gen Digital Marketing and PR Pros

Biznology

Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. Thank you, Facebook, for collecting all that data about our interests and likes – and turning them into ads. Photo credit: Wikipedia.

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8+ Tips for B2B Custom Audience Targeting

KoMarketing Associates

Facebook Ads Retargeting Capabilities. Although Facebook is so large with 1.69 billion users, there are so many B2B marketers that are not leveraging the power of Facebook’s retargeting opportunities. Long red ladder to goal target business concept. 3D rendering.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

When you’re running ad campaigns, it’s crucial to know (as far in advance or as immediate as possible) when something is changing as it can affect your day-to-day work and impact results. One of my favorite materials is the top differences between Google AdWords and Bing Ads, which is highly useful for beginners or to explain to clients the unique elements of each search engine. Facebook Ads. B2B Online Marketing Blog Search Engine Advertising

The Law of Large Numbers is the digital marketer’s friend

Biznology

There’s a chance that if you don’t have an in, you’ll come up with goose eggs at the end of your campaign. You’re on your way to losing your shirt, campaign, your client, and your reputation! Photo credit: Jenn Durfey.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). ” Terms with a lower cost per click in paid search generally got higher CTRs than keywords with a high CPC value.

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Don’t make it so difficult to get directly in touch with you

Biznology

As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles.

10 Things I’ve Learned About SEO in 2014

KoMarketing Associates

This April will be my 10 th year in the search field. So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Facebook Wants Your Money. When I need a question answered, I simply search for it.

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