A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive b2b

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

ABM is a Strategy, Not a Campaign.

The Point

In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” There’s only one problem: there really is no such thing as an “ABM Campaign.”. The post ABM is a Strategy, Not a Campaign.

4 Tips for Engaging Instagram Content [Examples]

Content Marketing Institute

Consider these opportunities and be inspired by the examples. One successful example of this approach is the Instagram campaign conducted by Australia-based beauty brand Frank Body to promote its coffee ground-based body scrub. Content Marketing Examples Instagram Social Media

6 Examples of Lead Nurturing Campaigns

Modern Marketing

Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. Sharing relevant, educational content is the heart of this campaign.

The 7 Building Blocks Of High Impact Advocate Marketing Campaigns

Influitive b2b

I’m going to let you in on a little secret that the most successful advocate marketers have in common: instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by campaigns in the context of your AdvocateHub advocate.

4 Creative Experiential Marketing Examples That Are Raising the Bar

Marketing Insider Group

An experiential marketing campaign is just as likely to promote art, culture and innovation as it is to provide the learning, networking and inspirational […]. The post 4 Creative Experiential Marketing Examples That Are Raising the Bar appeared first on Marketing Insider Group. Rooted in event marketing, experiential marketing encompasses the traditional event concept – as well as any brand-audience interaction that fosters an experience.

Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

You can use two types of hashtags in your Instagram campaigns – branded or community. Branded hashtag examples from Bullet Journal , which has over 260,000 followers, include #bulletjournal #bulletjournaling, and #bulletjournalcollection.

5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. What are the keys to a successful survey campaign? How to make your survey campaign stand out? Here are 5 tips for a successful survey campaign: Choose a topic that interests your audience.

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An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. An email campaign here. A search campaign there.

5 Ways To Entice Customers To Be In Your Video Marketing Campaigns

Influitive b2b

With that in mind, we decided to create a fun video marketing campaign to get people talking—or shall I say, “singing”—about vain marketers. B2B marketers can be pretty vain. All they usually do is talk about how great their products or services are… instead of letting their customers say it for them. Everyone knows Carly.

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Automated Marketing Campaigns: An Immodest Proposal

Customer Experience Matrix

I wrote last June about replacing traditional multi-step campaigns with a system that tracks customers through journey stages and executes short sequences of actions, called “plays”, at each stage. The problem with multi-step campaigns is the number of options to test.

10 Impressive Examples of Influencer Marketing Campaigns


According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. In fact, 78% of marketers say that determining the success of influencer marketing campaigns will be a top challenge in 2017.

9 Great Examples of B2B Brand Storytelling


In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. The ad is over 20 years old, but still holds up today as an example of powerful brand storytelling.

5 Amazing Landing Page Examples + Explanations


Let’s look at how you can build the perfect landing page and some examples from companies who are doing things right. Using only a few short sentences, Sprout’s landing page tells visitors how their management platform can be used to enhance social media marketing campaigns.

3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

Here are a few of our favorite tips to heat up your summer email campaigns and reinvigorate your marketing efforts: New Season, New Content We conducted a survey to learn how retail marketers plan their email marketing calendars.

10 Examples of Effective Re-Engagement Emails


With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. Here are 10 examples to inspire your next campaign effort. Daily Email Examples

The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly

Influitive b2b

Marketing Leaders Pipeline & Revenue Growth Sales Professionals ABM abm best practices abm ca abm campaign ideas abm customer advocacy abm ebook abm metrics abm results account based marketing account-based marketing campaign examples b2b ABM b2b account based marketing b2bmarketingzone combining abm and advocacy Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success.

70 B2B Facebook Ad Examples to Inspire Your Next Campaign


Are you creating a Facebook ad campaign and need some inspiration before you get started? Just about anyone can go to Facebook and set up a campaign in a few minutes. But there’s a lot more that goes into creating a successful campaign without wasting a ton of money — and it all starts with the ad. So, to help you come up with design and content ideas, we’ve compiled this list of B2B Facebook ad examples. Part 1: Desktop Facebook Ad Examples 1.

10 of the Best Public Relations Examples to Inspire Your Next Campaign


Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. The 12 Best Public Relations Examples to Inspire Your Next Campaign. Photo Credit: PR Examples.

75 Interactive Infographic Examples to Inspire 2017


Whether you're looking to launch an interactive infographic or find inspiration for an upcoming campaign, this list of examples is sure to get your creative juices flowing. . . This is a great example of supplementing SEO with interactive content.

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

But its flagship feature is letting marketers create sophisticated, multi-step campaigns by answering handful of questions in a template. Of course, many marketing automation systems use templates as part of their campaign set-up. Reports vary based on the campaign details.

The 9 Best Data Visualization Examples from 2015


These visualizations were nominated by members of the Visually team, and all powerful examples of data visualization. View the entire package to see how much federal money is spent on Medicare versus defense, for example, then click any tile illustrating a particular line item to drill deeper.

How do I stop and start my campaigns – Drip Campaigns


In this video, you will get to know how to stop and start your drip campaigns. What’re the main differentiations when preparing a campaign? What kinds of qualified accounts we will recoginze for the drip campaigns? The quantity restriction of campaigns.

Your 6 Step Guide to Creating a Holiday Marketing Campaign


T’is the season of giving, and the most effective holiday marketing campaigns are crafted in this generous spirit. For example, offering special incentives to make a purchase or providing helpful, timely content to your audience are both effective options. Whatever you choose to gift wrap as part of your holiday marketing campaign, it’s not a good idea to leave planning and execution to the last minute — much like ticking items off of your holiday shopping list.

The Formula That’s Helping Me Optimize the Most Important Marketing Campaign of My Life


A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. But I’ll secretly hope it happens a time or two during the course of my campaign. Speaking of which… Building The Campaign Calendar.

Four Steps to Successful Vertical Marketing Campaigns

Launch Marketing

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Examples of criteria to consider when researching your audience: .

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. 10 Myths That Can Stand in the Way of a Profitable PR Campaign. For example, a PR agency can obtain media coverage that shines a positive light on your brand.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Here’s an example of what that looks like. (It Here’s an example.@AP Here’s an example from Splinter’s Kevin Roose : “ Bad news, homeowners.

A Go-To Guide for Impactful Fall Marketing Campaigns (11+ ideas and examples)


If you’ve been holding off on running a fall marketing campaign, it’s time to rethink your strategy. 5 Outstanding Examples of Fall Marketing Campaigns. . Let’s take a look at some fall marketing campaigns that stand out from the competition to help inspire us this season.

Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas and examples)


While not every holiday will connect with your brand , with the abundance of obscure or specialized holidays you’re sure to find something that sparks a great campaign idea. 5 Outstanding Examples of Summer Holiday Marketing Campaigns. . Happy SCUD Day!

9 Examples of Outstanding B2B Weibo Profiles

KoMarketing Associates

To give you some ideas, here are nine examples of impactful B2B Weibo profiles for the China market. . Intel is very good at using hashtag campaigns to focus on specific themes. Currently, they are running #八代酷睿# campaign to promote the new product, 8th Generation Intel® Core™ processor. Like its parent company, Intel Software also often uses hashtag campaigns. #英特尔VR社区# Here’s an example: 9.

4 Great Content Marketing Examples


Here are a handful of very different content marketing examples worth examining. In some of those columns, we’ve looked at examples of great content marketing, but I thought it would be helpful to gather a small collection of samples for inspiration. Image via CrunchBase.

How to Use Drip Campaigns to Nurture Existing Customers

Modern B2B Marketing

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers.

CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It.

Intercom "Smart Campaigns" Replace Decision Trees: Interesting But Not Perfect

Customer Experience Matrix

I got all excited when I saw this description from messaging vendor Intercom about new "smart campaigns" in marketing automation that automatically send the best message at the best time in the best channel to each person without pre-designed campaign flows. When people are eligible to receive a new message, Intercom looks at all the messages in the campaign, identifies the ones the customer matches the rules for and sends them the highest priority message.

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

But I think the topic is extraordinarily important, so here is a summary in sushi-sized bites: - the conventional flow-chart model of marketing campaigns can’t capture the complexity of today’s disjointed customer journeys. -

Winning B2B Email Campaign Keeps it Simple

The Point

To me, this is a campaign that works. What you don’t see in this email are many of the things that commonly bog down B2B campaigns, to their detriment, notably a tedious introductory paragraph designed to grab the reader and “set up” the business case for why he/she wants the offer.

How to Measure Campaign Effectiveness


You’re a marketer who just spent the past several months planning and executing a campaign. In short, you lived and breathed this campaign every day you entered the office and now it’s over. Do you know how your campaign did? Let’s say you’re running an email campaign.

Campaigns Don’t End When You Hit Send: The Importance of Feedback Loops

Modern Marketing

Too often campaigns are verified through metrics that, in an effort to assess overall performance, fail to provide the granular level of data needed to optimize campaigns. Take an email campaign as an example. But the campaign doesn’t end after the email is sent.

A Deep Dive Into Two Examples Of Predictive Marketing


We’ll use two examples of how predictive marketing assists decision-making related to demand generation and account-based marketing. Example 1: Using Predictive Marketing To Decide Who To Target. Example 2: Using Predictive Marketing To Decide When To Target.