A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive b2b

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

9 Stellar Referral Program Examples

Influitive b2b

Below, we’re sharing some of our favorite referral program examples and what makes them effective so you can apply these ideas to your own program. Referral program examples that work. Referrals are an important part of a healthy B2B sales pipeline.

ABM is a Strategy, Not a Campaign.

The Point

In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” There’s only one problem: there really is no such thing as an “ABM Campaign.”. The post ABM is a Strategy, Not a Campaign.

The 7 Building Blocks Of High Impact Advocate Marketing Campaigns

Influitive b2b

I’m going to let you in on a little secret that the most successful advocate marketers have in common: instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by campaigns in the context of your AdvocateHub advocate.

How B2B Marketing is Changing in 2018

to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. specific areas - for example, there are only so. generally unprompted, top-of-mind responses (for example, while only six respondents explicitly.

6 Examples of Lead Nurturing Campaigns

Modern Marketing

Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. Sharing relevant, educational content is the heart of this campaign.

4 Tips for Engaging Instagram Content [Examples]

Content Marketing Institute

Consider these opportunities and be inspired by the examples. One successful example of this approach is the Instagram campaign conducted by Australia-based beauty brand Frank Body to promote its coffee ground-based body scrub. Content Marketing Examples Instagram Social Media

5 Great Mobile Website And App Examples

Marketing Insider Group

Irish Spring – Signature marketing campaign Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash. The post 5 Great Mobile Website And App Examples appeared first on Marketing Insider Group.

10 Impressive Examples of Influencer Marketing Campaigns


According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. In fact, 78% of marketers say that determining the success of influencer marketing campaigns will be a top challenge in 2017.

Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

You can use two types of hashtags in your Instagram campaigns – branded or community. Branded hashtag examples from Bullet Journal , which has over 260,000 followers, include #bulletjournal #bulletjournaling, and #bulletjournalcollection.

5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. What are the keys to a successful survey campaign? How to make your survey campaign stand out? Here are 5 tips for a successful survey campaign: Choose a topic that interests your audience.

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An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. An email campaign here. A search campaign there.

10 Examples of Effective Re-Engagement Emails


With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. Here are 10 examples to inspire your next campaign effort. Daily Email Examples

70 B2B Facebook Ad Examples to Inspire Your Next Campaign


Are you creating a Facebook ad campaign and need some inspiration before you get started? Just about anyone can go to Facebook and set up a campaign in a few minutes. But there’s a lot more that goes into creating a successful campaign without wasting a ton of money — and it all starts with the ad. So, to help you come up with design and content ideas, we’ve compiled this list of B2B Facebook ad examples. Part 1: Desktop Facebook Ad Examples 1.

5 Ways To Entice Customers To Be In Your Video Marketing Campaigns

Influitive b2b

With that in mind, we decided to create a fun video marketing campaign to get people talking—or shall I say, “singing”—about vain marketers. B2B marketers can be pretty vain. All they usually do is talk about how great their products or services are… instead of letting their customers say it for them. Everyone knows Carly.

4 Creative Experiential Marketing Examples That Are Raising the Bar

Marketing Insider Group

An experiential marketing campaign is just as likely to promote art, culture and innovation as it is to provide the learning, networking and inspirational […]. The post 4 Creative Experiential Marketing Examples That Are Raising the Bar appeared first on Marketing Insider Group. Rooted in event marketing, experiential marketing encompasses the traditional event concept – as well as any brand-audience interaction that fosters an experience.

Automated Marketing Campaigns: An Immodest Proposal

Customer Experience Matrix

I wrote last June about replacing traditional multi-step campaigns with a system that tracks customers through journey stages and executes short sequences of actions, called “plays”, at each stage. The problem with multi-step campaigns is the number of options to test.

High Bar Offers: Why Your Campaign May Be Asking Too Much

The Point

So, for example, on a spectrum from low to high: * a white paper is a low bar offer (very little asked of the prospect). * And no matter how compelling your campaign in every other respect, a prospect will refuse that offer if he/she just isn’t ready to take that step.

The Ultimate Guide to Marketing Campaigns


From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Well, campaigns make companies memorable. Marketing Campaigns

Influencers are People, NOT Campaigns

Onalytica B2B

To achieve real, long term results from influencer marketing, the first step is to stop treating influencers like campaigns and start treating them as people with real value to offer. A great example of this is Nike’s collaboration with Casey Neistat.

How to be Purposeful With Your Purpose-Driven Content [Examples]

Content Marketing Institute

Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. . I can’t find too many examples of successful brands that don’t have incredibly powerful employee cultures in addition to consumer cultures.”

4 Great Content Marketing Examples


Here are a handful of very different content marketing examples worth examining. In some of those columns, we’ve looked at examples of great content marketing, but I thought it would be helpful to gather a small collection of samples for inspiration. Image via CrunchBase.

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

But I think the topic is extraordinarily important, so here is a summary in sushi-sized bites: - the conventional flow-chart model of marketing campaigns can’t capture the complexity of today’s disjointed customer journeys. -

10 of the Best Public Relations Examples to Inspire Your Next Campaign


Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. The 12 Best Public Relations Examples to Inspire Your Next Campaign. Photo Credit: PR Examples.

9 Examples of Outstanding B2B Weibo Profiles

KoMarketing Associates

To give you some ideas, here are nine examples of impactful B2B Weibo profiles for the China market. . Intel is very good at using hashtag campaigns to focus on specific themes. Currently, they are running #八代酷睿# campaign to promote the new product, 8th Generation Intel® Core™ processor. Like its parent company, Intel Software also often uses hashtag campaigns. #英特尔VR社区# Here’s an example: 9.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. Recently, we noticed #iamcourage and #futureofwearables campaigns.

How to Measure Campaign Effectiveness


You’re a marketer who just spent the past several months planning and executing a campaign. In short, you lived and breathed this campaign every day you entered the office and now it’s over. Do you know how your campaign did? Let’s say you’re running an email campaign.

The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly

Influitive b2b

Marketing Leaders Pipeline & Revenue Growth Sales Professionals ABM abm best practices abm ca abm campaign ideas abm customer advocacy abm ebook abm metrics abm results account based marketing account-based marketing campaign examples b2b ABM b2b account based marketing b2bmarketingzone combining abm and advocacy Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success.

18 Brilliant Examples of Holiday Marketing Campaigns


Every holiday season, it's like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.

20 Amazing Examples Of Brand Content Marketing Hubs

Marketing Insider Group

I have a running list of about 10 sites that I typically use as examples. The criteria I used was pretty simple: They had to be examples of a brand-owned content hub. Now I know there are more great examples out there. And what examples have I missed?

A Deep Dive Into Two Examples Of Predictive Marketing


We’ll use two examples of how predictive marketing assists decision-making related to demand generation and account-based marketing. Example 1: Using Predictive Marketing To Decide Who To Target. Example 2: Using Predictive Marketing To Decide When To Target.

How to Blow $100,000 on a Lead Generation Campaign


The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. A good example is a buyer worrying about their customers’ experience in dealing with their company. An example is a company with a high net promoter score (NPS).

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Here are 10 tips for designing an effective trade show follow-up campaign. Have the campaign designed and ready to launch so that response emails can go out immediately upon leads entering the system.

UPDATE 16 Examples of Awesome Email Marketing Campaigns


So to ensure you're sending modern emails that warrant some of your recipient's precious time and attention, we've compiled a list of effective email examples to inspire your next campaign. 16 of the Best Email Marketing Campaign Examples.

3 Detailed B2B Marketing Examples and What They Teach Us


Effective B2B marketing examples can be difficult to find and even more difficult to relate to your business. B2B Marketing Example #1: FA Solutions Uses Marketing Data to Eliminate Cold Calling According to social psychologist Amy Cuddy, you have seven seconds to make a first impression.

Sharing Our Favorite Campaign Planning Resources


We’ve created our buyer and message personas , we’ve identified who’s who in our marketing database , we’ve started building a list of ideas to activate the database and now we need to tie together our campaign and program strategies. It’s that time of the year.

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

But its flagship feature is letting marketers create sophisticated, multi-step campaigns by answering handful of questions in a template. Of course, many marketing automation systems use templates as part of their campaign set-up. Reports vary based on the campaign details.

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. 10 Myths That Can Stand in the Way of a Profitable PR Campaign. For example, a PR agency can obtain media coverage that shines a positive light on your brand.

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It.

The 9 Best Data Visualization Examples from 2015


These visualizations were nominated by members of the Visually team, and all powerful examples of data visualization. View the entire package to see how much federal money is spent on Medicare versus defense, for example, then click any tile illustrating a particular line item to drill deeper.

5 Amazing Landing Page Examples + Explanations


Let’s look at how you can build the perfect landing page and some examples from companies who are doing things right. Using only a few short sentences, Sprout’s landing page tells visitors how their management platform can be used to enhance social media marketing campaigns.

Content Creation Robots Are Here [Examples]

Content Marketing Institute

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Here’s an example of what that looks like. (It Here’s an example.@AP Here’s an example from Splinter’s Kevin Roose : “ Bad news, homeowners.

75 Interactive Infographic Examples to Inspire 2017


Whether you're looking to launch an interactive infographic or find inspiration for an upcoming campaign, this list of examples is sure to get your creative juices flowing. . . This is a great example of supplementing SEO with interactive content.