How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email.

Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works.

4 Big Reasons Your Email Campaigns Are Being Ignored

Marketing Insider Group

If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Blogs may generate leads […]. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group.

3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. They are also sending less emails to new customers than other email subscribers.

How B2B Marketing is Changing in 2018

The top priorities for B2B marketers this year are generating more high-quality leads and. were cited by respondents more frequently than even lead generation challenges. lead generation tactic, followed by social media. effectiveness of lead generation programs and tactics?

Best Practices for Direct Email Campaigns

Versium

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Why Emails Don’t Reach the Inbox. Email Best Practices.

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.)

Ideas to Increase Email Campaign Open Rates

Reachforce

There was a time when companies treated their email marketing and online newsletters as a numbers game. More email recipients presumably meant more online lead generation. Companies inundated their industry with endless email blasts in […].

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. The power of customer-created photos and videos can also be brought to different broadcast email campaigns.

The Best Time to Send Email: How to Schedule Your Email Campaign

Delivra

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more.

Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Modern Marketing

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Emails containing personalized offers are far more likely to survive spam filters, generate clicks, and deliver revenue.

Why This Holiday Email Campaign Misses the Mark

The Point

It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. Take the email campaign below from security vendor Symantec.

Email Campaign Gets an “A” on Design, “F” on Offer

The Point

At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. From a lead generation perspective, however, the campaign is a hot mess. This campaign is a perfect example.

Creating an Effective Nonprofit Email Campaign with an Automated Workflow

Predictive Response

Using automated email software and the right workflow strategy is one way to quickly improve your ability to reach. With the right automated workflow plan in place, optimize your marketing campaigns while maximizing the. Generating Sign-Ups. Sending Same-Day Emails.

Marketo Email Campaign Keeps It Short & Sweet

The Point

Case in point: the email to the right, which arrived in my inbox a few days ago. Is this an email design to make art directors swoon? Yet altogether, it’s a terrific campaign, and one that delivers its message with a remarkable efficiency that many marketers would do well to emulate.

5 Best Practices You Can Borrow From This Email Campaign

The Point

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Fulfill your offer via email. Make lead nurturing part of your campaign plan.

Does Your Email Campaign Make a Case for Action?

The Point

If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action.

2 Email Campaigns Show How (and How Not) to “Sell” Content

The Point

Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language.

Radian6 Email Campaign Hits the Mark

The Point

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Even with images turned off, the only things missing in this email are the illustration and the company logo at top left.).

B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns

B2B Lead Generation

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them.

5 Mistakes to Avoid in Your Next Email Campaign

The Point

Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes.

4 Reasons No One Likes Your Email Campaigns

Modern Marketing

Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. What your email says and how you say it are two different things.

Citrix Email Campaign Crashes on Takeoff

The Point

Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”.

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

Prospect Experience Marketing: Find the Gold in Your Lead Generation Program

Biznology

You’ve been involved in the lead generation world for a long time. Lead generation success rests on quality— not quantity, and not speed. You can’t depend entirely on email. Use phone calls, voicemails, emails and even some direct mail to invite prospects into a dialogue. For every prospect universe, something like 30-40% of those prospects should not be included in marketing automation campaigns at all. Not via email, I gather!

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription. Studies show the average corporate employee receives approximately 105 emails per day. You may also want to include an incentive in your email.

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Consistency: The (Not So) Secret to Crushing Your Email Campaigns in 2019

Outreach

Here’s a resolution to keep if you didn’t make any for yourself this year: Revisit the messaging in your sales campaigns. If your campaigns generated solid results three months ago, they might not even trigger a response today.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential.

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Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns

Hinge Marketing

Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. Below are four key tools to get started with lead nurture drip email campaigns.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. An email campaign here. A search campaign there.

5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Hubspot

As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far.

Integrating Content Marketing Into Your Online Campaigns

KoMarketing Associates

In an effort to save time and maximize resources and results, your organization (and you as a content marketer) should think about ways to create integrated content marketing campaigns. Below are some steps to consider as you embark on your journey toward a more rewarding campaign. Step 1: Identify a Campaign and its KPIs. Before anything else can be done, you must first identify a theme for the campaign. Email Campaign #1. Email Campaign #2.

That’s So Awkward: Why You Should Use Humor in Your Email Campaigns

Modern B2B Marketing

” If you received an email with that subject line, would you open it? ” Heidi Bullock , the Director of Demand Generation here at Marketo, opened it. “I And then she opened the email and saw this: Did you read it? In email marketing , a click is better than an open.

7 Clever Email Campaigns That Get Customers Buying Again

Hubspot

Which is why email remarketing campaigns are great ideas for those who have purchased (or almost purchased) from you in the past! What's an email remarketing campaign, you ask? But they can get better when you leverage email remarketing campaigns.

Review: SalesHandy as a B2B Lead Generation Tool

Webbiquity

Lead generation is always challenging, so it’s great to have a helping hand. SalesHandy is an email tool that helps you understand which prospects from your lead pool are highly engaged and most likely to convert into a lead when you contact them.

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Improve campaign measurement. Sure, when you’re pumping out campaigns every week, sometimes even a subject line test seems like a bridge too far, but it’s worth the effort.

How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

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