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What Is An Email Nurture Campaign, And How To Run A Successful One?

SendX

An email nurture campaign is a series of emails strategically sent to guide potential customers through the sales funnel, from initial contact to the point of purchase.

Campaigns 364
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5 Best Practices to Deliver Email Campaigns to Business Emails

SendX

Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date. In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent.

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Enhancing Email Campaigns with Graphic Design

SendX

Getting attention in that crowded inbox is no easy feat - that's why a captivating email graphic design is so important. Let's talk about how to make your campaigns pop with visual appeal that yields success.

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Email Drip Campaigns 101: A Comprehensive Guide to Boost Engagement

SendX

That's no coincidence - it's the power of email drip campaigns. These are not just any emails; they're well-timed messages, strategically released to nurture leads and maintain engagement. Ever felt like your inbox had a mind of its own, serving you just what you needed at the right time?

Campaigns 221
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What Email Marketers Can Learn from Failed Campaigns

SendX

In this article, we discuss the main reasons why email marketing campaigns may fail and what to learn from such failures. Includes real examples.

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10 A/B Testing Ideas For Your Email Campaigns to Optimize Them For Best Conversions

SendX

These suggestions will give your email campaigns the clarity and direction they deserve. Are you looking to refine your current marketing strategy?

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Happier customers. Higher revenue. A healthier bottom line.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Get inspired with these five successful B2B marketing campaigns. Your next big B2B marketing idea starts here. Ready to generate more leads, interest, and revenue with your B2B marketing?

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Move from campaigns to conversations to get better results. Create nurturing emails that emotionally resonate and inspire action. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. You will receive far more positive replies from this than from any other outbound lead generation strategy.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. You’ll learn: How to write focused, effective emails that drive action.

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Replace Your COLD Emailing with Data-Driven WARM Outreach

Many B2B professionals have a misguided perception that cold emailing has poor returns. The fact is, the effectiveness of cold emails varies greatly and is often dependent on the quality of your prospect data. Download the eBook today!