How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Why Should You Conduct an Email Audit? Email Design.

How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag. Email Marketing To Protect Against Spam. Sending too many emails eventually turns off your subscribers. Email Automation.

Spam 189

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Data Shows Tuesdays, Thursdays Best for Marketers Launching Email Campaigns

KoMarketing Associates

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%). Marketers See Marginal Success through Email.

3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. They are also sending less emails to new customers than other email subscribers.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. And to crown it all, email converts more leads to buyers than any other marketing medium. Start from where you stand right now — your email campaign launchpad. Yes, your campaign can start small.

Turbocharge Your HubSpot Email Campaigns

LeadGnome

They consider you, your content, or your offer valuable enough to give you permission to email them in the future. That’s where email marketing (and email mining) comes into play. The corresponding form should be simple and frictionless, perhaps just a first name and email.

4 Big Reasons Your Email Campaigns Are Being Ignored

Marketing Insider Group

If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group.

Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works. So, for example, BounceX could have led their email with something along the lines of: “At 1.4 The email really is a masterpiece of brevity.

[Worksheet] How to Plan Your Email Campaign Strategy in 4 Steps

Litmus

But the real secret behind a high performing email? Without it, you’re going in blindfolded—and that can cause cracks in your email workflow and subscriber engagement. Sometimes email plans don’t have all the details they need. So then emails are quickly created and sent without a second thought. Nearly 38% of marketers say bad strategies, poorly defined goals, or poor coordination hold their email program back from reaching its full potential.

How to Optimize Email Campaigns

Sharpspring

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Effective businesses consistently optimize email campaigns; emails sent just for the sake of having an email marketing campaign can end up with poor user engagement or worse — your emails could be sent straight to spam folders. Write Your Emails Right. Go Beyond Written Content with Email Design.

5 Easy Tips to Create and Optimize Effective Email Campaigns

Act-On

The key to increasing email open, click, and conversion metrics is delivering targeted content and following established best practices. Content Marketing Email Marketing

Email Campaign or Essay Question? You Decide.

The Point

The email campaign below from Integra , a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the hard-hitting, action-oriented lead generation campaign it should be. Let me count the ways in which this campaign went off the rails: 1.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. The power of customer-created photos and videos can also be brought to different broadcast email campaigns. Promotional Emails and Sales Blasts.

Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Modern Marketing

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Marketers have long known that email delivers the highest ROI of all digital channels, but ROI can fluctuate widely depending on how sophisticated a campaign’s targeting is. Emails containing personalized offers are far more likely to survive spam filters, generate clicks, and deliver revenue. It’s the best emails that create value.

What's The Best Time to Send Email Campaigns? (Research-Backed)

Hubspot

Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. Timing isn't everything in email campaigns, but it's a huge thing. Email Marketing Campaigns

Inspiration for Your 2020 Email Campaigns

SendGrid

Jumpstart your 2020 email campaigns with these fun ideas and examples. The post Inspiration for Your 2020 Email Campaigns appeared first on SendGrid. Best Practices Email Marketing

4 Tips to Deliver Impactful Email Campaigns

Smarte

4 Tips to Deliver Impactful Email Campaigns That Are Truly Data-driven Email Marketing is one of the most cost-efficient forms […]. The post 4 Tips to Deliver Impactful Email Campaigns appeared first on SMARTe Inc. Data as a Service Data audit Lead generation Marketing Intelligence CRM Data Enrichment data driven Data Enrichment database email Email marketing Marketing

[Ebook] The Top 8 Email Campaigns from HubSpot & Litmus

Litmus

Are you working hard to make your emails a little better every day? One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot. If you understand why these superstar campaigns resonate with your audience, you can use similar techniques to drive future email success.

Best Practices for Direct Email Campaigns

Versium

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. What you do with that email afterwards is just as, if not more, important. Email Best Practices.

Planning Your Summer Email Campaigns

SendGrid

Find inspiration for your summer email campaigns with these tips and email examples. The post Planning Your Summer Email Campaigns appeared first on SendGrid. Best Practices Email Marketing

Personalize Email Campaigns

ActiveDEMAND

Email still remains an excellent source of leads and an important communication channel for prospects and customers alike. Personalizing the email helps make it more relevant and connect with the person on the other end. Email Personalization Options: Dynamic fields. Separate campaigns by list. Conditional version emails. Since it’s just the fields you’re changing, you’re not sending drastically different emails per user.

4 Simple Ideas to Personalize Your Email Campaigns Today

Modern Marketing

Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands — we get reliable returns (opens, clicks, and sales) from emailing our subscribers. Here are 4 ways to personalize your email programs that you can implement right now: 1. Email Marketing

How To Improve Your B2B Drip Email Campaigns

Belkins

Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Drip email marketing is the most used type of drip marketing, as digital interactions take over physical store/office visits. Of course, it is not a piece of cake to create an effective drip email campaign that ensures profit and growth for your business.

5 Strategies to Increase Membership Renewals with Email Campaigns

Predictive Response

Interactions over email often prove very effective at increasing membership renewals. One of the key factors in developing a truly effective email campaign to boost membership renewal is personalization. This goes far beyond broadcasting a generic newsletter-type email.

29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Include a text link at the top of the email to give the recipient the option to view the email in their browser.

4 Reasons No One Likes Your Email Campaigns

Modern Marketing

Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. What your email says and how you say it are two different things.

11 Effective Welcome Email Campaign Examples

SendGrid

Your welcome email should excite and inspire your newest subscribers. Check out these examples and our tips for sending the perfect welcome email. The post 11 Effective Welcome Email Campaign Examples appeared first on SendGrid. Email Marketing

Anatomy of a Finny Award-Winning GDPR Email Campaign

PathFactory

Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. We took home a Best Design Theme award for a GDPR opt-in campaign executed during peak GDPR mania. So, what goes into a Finny award-winning marketing campaign? An opt-in long ago, in an email far, far away. To email inboxes everywhere, 2018 will forever be known as “The Year of GDPR.”

4 Ways to Personalize your Email Campaigns

Convert

When one of your customers reads an email that doesn’t feel personal, it is obvious at first glance that it is the same email that thousands of other people are reading. This will create a feeling that you are not putting the effort in emails you send to them. In turn, they will probably delete. Marketing

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

Maximizing Retail/E-commerce Conversions with Automated Email Campaigns

Fathom

In retail, automated email messages triggered by events and consumer behavior typically lead to higher engagement. Whether you are properly welcoming a new consumer, nudging her back to an abandoned shopping cart, encouraging a product review, or just trying to re-engage after a period of prolonged inactivity, email has an answer. guide will show you email content and sending strategies for retail : “ 4 Automated Campaigns that Every Online Retailer Should Use.”

3 Ideas for Thank You Email Campaigns

SendGrid

Here are 3 thank you email campaign ideas to send your customers throughout the year. The post 3 Ideas for Thank You Email Campaigns appeared first on SendGrid. Best Practices Email MarketingWe ask a lot of our customers, so it's important to give thanks for their support.

Maximize Your Email Campaign Results with A Powerful Copy

Hatchbuck

Planning an email campaign? Most often, the answer is email copywriting. Yes, drafting an engaging copy and winning audiences can make most marketers steer away from crafting an email campaign. Often, marketers focus on creating a custom email template design and the best responsive HTML email template but overlook the importance of email copy. . An email’s first entry point happens to be the subject line. Personalize the Emails.

Marketo Email Campaign Keeps It Short & Sweet

The Point

Case in point: the email to the right, which arrived in my inbox a few days ago. Is this an email design to make art directors swoon? Yet altogether, it’s a terrific campaign, and one that delivers its message with a remarkable efficiency that many marketers would do well to emulate. The email would open just as strongly if it started with: “Did you know that over 64% of decision-makers …”.

Best Practices for Direct Email Campaigns

Versium

The post Best Practices for Direct Email Campaigns appeared first on Versium Analytics Inc. Blog best practices deliverability Email validation

Email Campaign Gets an “A” on Design, “F” on Offer

The Point

At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. From a lead generation perspective, however, the campaign is a hot mess. This campaign is a perfect example. How much better would this campaign be if it promoted the value of the assessment WITHOUT introducing the product? Offer aside, the email is actually well-structured and easy to read.