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Google Marketing Platform launches new API with enhanced capabilities

Martech

The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Google Marketing Platform combines the advertising services of DoubleClick with Google’s own advertising and analytics tools in one place. Why we care. Admin update.

API 117
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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

Google Marketing Platform, on the other hand, offers a collection of tools for businesses to plan, execute, and evaluate a company’s digital marketing campaigns across a range of channels. Both tools are excellent choices when it comes to refining and improving your campaigns.

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Programmatic Advertising Glossary & Brief History

Digilant

DMPs can help tie all that activity and resulting campaign and audience data together in one, centralized location and use it to help optimize future media buys and ad creative. Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007).

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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

A history lesson: Google AdWords and DoubleClick. Next on the agenda is DoubleClick, which Google bought for $3.1 Plus, with the launch of Analytics, the constant developments of DoubleClick, it has kept striving for supremacy. Likewise, the tools within DoubleClick aren’t going anywhere. billion in 2008. Google Ads.

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When Did Programmatic Advertising Start: A History Lesson

Rev

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network.

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Faster Media Plan Placements and Media Plan Downloads

Bionic

Faster Google Campaign Manager Exports. Bionic has a nice integration with Google Campaign Manager (GCM), which is also known as DoubleClick Campaign Manager (DCM), formerly known as DoubleClick for Advertisers (DCA), and will likely soon be known by another name. Solution: Media Plan Cache (Again).

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Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

These changes, already in beta and scheduled to officially launch in September 2023, will profoundly impact how campaigns and user activity are tracked and monitored. How do Apple’s changes affect campaign tracking and attribution? Campaigns dashboard. Campaigns dashboard. General Manager John Levitt. “As Most Parse.ly