ClickZ

DECEMBER 4, 2019

Using geolocation technology allowed KPItarge to put their client’s ads in front of the exact audiences they wanted to target, while they were in stores that sold the product, during times where they were likely to be making purchasing decisions. Identifying and analyzing consumer personas. Taking it a step further with technology.

Allocation 88

Allocation CPA Cost per Acquisition Campaigns 88

KoMarketing Associates

JULY 22, 2020

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. In my last post , I discussed a few different options for targeting on LinkedIn. Contact Targeting: uploading a list of email addresses of users.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

Hubspot

MARCH 15, 2019

But if you have no idea what I’m talking about, then you’re not in Dannon’s target audience. So, to avoid bombing on the biggest advertising stage of the year, they decided to sneak a bit into their commercial from one of the most beloved TV shows that their target market watched as kids -- Full House. Demographic Segmentation.

Demographics 77

Demographics Segmentation Education Distribution 77

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Marketing Insider Group

MARCH 25, 2024

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. A marketing database allows businesses to target the right people with the right message at the right time, significantly increasing the effectiveness of marketing campaigns. No more shooting in the dark!

Peer-to-peer 258

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 258

Envy

AUGUST 8, 2017

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. Creating Tailored Remarketing Lists with LinkedIn Demographics. Reading time: 3 great mins.

Demographics 81

Demographics Linkedin Segmentation Marketing Websites 81

Hubspot

DECEMBER 7, 2017

Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. Getting Started With LinkedIn's Website Demographics.

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Webbiquity

SEPTEMBER 28, 2022

Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Marketing Insider Group

MAY 11, 2021

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. You may need to pull from historical data, demographic information, and firmographic characteristics. Targeting and Segmenting Your Audience. Source: HubSpot.

Lead Ranking 353

Lead Ranking Analytics Marketing AI Marketing Budget 353

Martech

MARCH 18, 2024

Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. MarTechBot now has 10+ personas to provide more targeted responses.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

The Point

APRIL 19, 2023

In more modern terms, this means that in order to drive conversions, and pipeline, and revenue, targeting the right audience is paramount. Most marketers accept this axiom implicitly, and yet B2B companies routinely define their target audience with more attention to logos and aspiration than actual fit. They’re important.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Marketing Insider Group

AUGUST 21, 2023

Image Source: Google Help Imagine being able to define your target audience, set up your campaign, and manage your ads all in one place. Seamless Re-use of App and Web Audiences This GA4 feature can make your life a lot easier when it comes to targeting the right users for your app campaigns.

Features 221

Features Work Management Privacy Marketing Management 221

Salesforce Marketing Cloud

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. That’s where email segmentation comes in.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Navigate the Channel

JANUARY 29, 2024

However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? The Importance of Demographics Demographics play a pivotal role in determining the effectiveness of your social media strategy. Understand their demographics, interests, and preferences.

Social Media 65

Social Media Media Demographics FAQ 65

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience. Analyze the data to identify areas for improvement and make data-driven adjustments to optimize your campaigns.

Lead Generation 62

Lead Generation Lead Ranking Tactics Lead Scoring 62

SmartBrief - Marketing

JANUARY 30, 2024

Research Get to truly know your audience, before and even during your marketing campaigns and outreach, to ensure content is on target. Also, if you don’t have someone on your team who is a member of your targeted demographic, be sure to check content elements with members of that community.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

SocialPilot

JANUARY 21, 2024

And more importantly, you’ll have better chances of reaching your target audience. Step 3: Defining Your Target Audience Once you have specified your objective, scroll down the menu to the audience section, where you can select the desired audience for the post. Facebook sponsored posts enable you to target anyone based on your goal.

Facebook 99

Facebook Allocation Budget Programs Ad Frequency 99

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

Paid Search Agency 114

Paid Search Agency Optimization Ads Mobile Advertising 114

Go Beyond SEO

FEBRUARY 22, 2024

PPC for accountants is a targeted advertising method that allows you to display your ads on search engines and social media platforms. By investing in PPC campaigns, you can improve your online visibility and drive qualified traffic to your website. Investing in PPC campaigns can lead to higher conversion rates for financial firms.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. It also means diving deeper into specific demographics by segmenting already niche markets.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tactics 100

Martech

APRIL 9, 2024

In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. Bosko Milekic, co-founder and chief product officer, said: “We have some sense that it works for audience targeting; it’s designed to enable that kind of campaign to continue to run once cookies are gone.

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Brandpoint

MARCH 14, 2024

Explore the different ways PR professionals leverage branded content campaigns to drive brand awareness metrics, boost website traffic, and amplify their presence across paid, owned and earned media channels. Branded content campaigns are instrumental in elevating brand visibility and fostering audience engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Use data to optimize campaigns for better ROI and conversion rates.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

SocialPilot

MARCH 11, 2024

These hurdles often hinder marketers’ efforts and impede campaign success. This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time. However, this is not the case with AI.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

SocialPilot

APRIL 15, 2024

In fact, it is the first step of any social media marketing campaign. What are your follower demographics (age and location)? Use the performance metrics to channelize your marketing efforts correctly and attract (target) customers to your websites for conversions. But is that enough? Here are a few questions for you to answer.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Valasys

APRIL 22, 2024

You will get better targeting, engaging formats, and measurable results, which will help you tailor marketing strategies more effectively. In this article, we will walk you through enough reasons to consider streaming platforms for marketing campaigns. These groups are known for their tech-savvy and preference for on-demand content.

Television marketing 40

Television marketing Business Click Rate Customer Satisfaction 40

ClickDimensions

OCTOBER 19, 2023

Market segmentation is a powerful tool to help businesses target specific groups. By dividing customers into smaller groups, businesses can create more personalized marketing campaigns. Similar in that both enable you to identify your target audience’s most important attributes. The benefits of market segmentation are numerous.

Segmentation 111

Segmentation Buyer Personas Psychographics Customer Satisfaction 111

Choozle

MARCH 20, 2024

Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership. This demographic represents prime earning and spending positions, emphasizing the importance of targeting them through CTV or alternative channels.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas.

Demographics 114

Demographics Startups Customer Surveys Tactics 114

Martech

DECEMBER 4, 2023

Targeting precision: Third-party audience data can provide valuable insights and targeting capabilities that may not be available through first-party data alone. It allows advertisers to reach specific segments of users based on their demographics, interests, behaviors, or purchase history. Here are a few factors to consider: 1.

Advertisements 96

Advertisements Advertising Ideal Customer Profiles Privacy 96

Navigate the Channel

NOVEMBER 21, 2023

There may be a large audience of farmers on social media, not engaged with you and a paid social effort can increase your reach among your target audience, generate awareness for your programs and efforts, allow viewers the opportunity to interact and engage with you, and provide traffic to your website content.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Brand Identity Branding 78

illumin

MARCH 21, 2024

Using accurate keywords is a critical part of contextual targeting. Marketers cannot afford to inadvertently advertise regulated substances to restricted demographics. Considering the full context of keywords helps marketers avoid unwanted pitfalls and keep their campaigns on track. It also means using specific keywords.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

ClearVoice

APRIL 5, 2024

The type of content and campaign can vary just as widely as the size of the social media following you’re looking to leverage. No matter what platform your audience is using, established influencers are reaching your target audience with their content Influencers come with built-in trust and engagement. Identify your audience.

Advertising Agencies 52

Advertising Agencies Marketing & Strategy Social Media Demographics 52

Go Beyond SEO

MARCH 12, 2024

By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. PPC allows you to target your ads to a specific audience, ensuring that you reach the right people at the right time. Let’s dive in!

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78