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Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

But I think the topic is extraordinarily important, so here is a summary in sushi-sized bites: - the conventional flow-chart model of marketing campaigns can’t capture the complexity of today’s disjointed customer journeys. -

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. Brand campaign. Digital brand campaigns are about creating brand name recognition. Gated education content asset campaign. Compete campaign.

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Trending Sources

Effective types of native advertising for small businesses

Biznology

Demographic clues will clue you in on where your audience is, but you can figure it out by asking yourself where you get the most follows, likes, and shares. You can’t launch a gigantic native advertising campaign overnight.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Demographic: Who are they? They’re also used to create segments of prospects in order to target them more effectively.

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. The latest evolution is with the advent of product ads. Facebook Dynamic Product Ads. Product Catalog Set Up.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. 5 Online Demographics Stats. Target Marketing ).

Google AdWords Adds “Customer Match” to Their Targeting Arsenal

Fathom

Finally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”. Google was not an innovator nor early adopter with this targeting technique as 3 rd party retargeting vendors and DSPs have coined this tactic as “CRM Retargeting”. But now, Google has jumped aboard and allows you to target users based on email addresses you have.

4 B2B Marketing Tips for Running Successful PPC Campaigns

Modern B2B Marketing

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C.

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5 Campaign Ideas for When You Have No Content

The Point

Here are 5 ideas for campaigns to run when you simply have no more content to give: 1. A survey is the ideal “no content” campaign because it creates its own offer. For today’s B2B marketer, content is the fuel that feeds the demand generation engine.

5 Steps to Amplify Your Paid Social Campaigns

Modern B2B Marketing

As marketers are increasingly spending more on social platforms, it’s more important than ever to have the right strategy in place, track all of your paid social campaigns , and gain insights into what’s working and what’s not. Select Targeting Options.

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Trying GroupHigh for Blogger Outreach Campaigns

Biznology

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency. It needs: Hundreds and thousands of blogs collected over a wide swatch of topics, verticals, demographics, and geographics.

7 Targeted Social Networks Niche Marketers Should Try

Hubspot

a social network just for events), or B) the users it attracts are much more targeted than those of social networks that cater to a wide range of users (e.g. The beauty of niche social networks is that they take the step of targeting and segmentation out of the marketer's job.

Launching your social campaign with guns blazing!

Biznology

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me.

A Beginner's Guide to Retargeting Campaigns

Hubspot

If you''ve never used retargeting before, don''t worry -- in the following post, we''ll go through all the basics of how retargeting works, explain how you can use it to support your larger marketing goals, and even outline an example of a Facebook Ad retargeting campaign.

4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. But what if your campaign had all those things.

Take Your Questions To The ‘Targeting’ Twitter Chat

Modern Marketing

Calling all modern marketers: Got questions about targeting? Beyond demographics. A customer base that demands personalised products and services is unlikely to be satisfied by marketing efforts built on traditional demographic profiling. Easier said than done… Good marketers always will be on the lookout for ways to better research and understand their buyers, so that future campaigns can be even more finely targeted.

Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat

Modern Marketing

Here are the highlights from the first Twitter chat, on ‘Targeting’. Oracle Marketing Cloud’s Marketing Success Consultant Rob Heerdegen took #Eloquestions on ‘Targeting’ from marketers around the world. Here are some highlights from the Targeting Twitter chat: (Q) @paul_stevenson How important is having buyer profiles nailed down before you start looking at campaign development and targeting? A/B testing campaign not only email good start.

Are You Losing Out on Successful Mobile Marketing Campaigns? [Infographic]

Crimson Marketing

of all email marketing campaigns are opened with mobile devices. Try this instead: Target times when mobile engagement is highest will boost response. Skip the Demographics. digital marketers already practice list segmentation and targeting. Text from Infographic: .

Marketing Your Multi-Product (or Multi-Division) Brand

Modern B2B Marketing

Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions.

3 Steps to Executing a Flawless Influencer Marketing Campaign

Modern B2B Marketing

Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. The most effective marketing campaigns use influencers to spread the word. What are the key steps in formulating a solid influencer marketing campaign?

3 Viral Marketing Campaigns That Are Worth the Catch

Modern B2B Marketing

The incentives above aren’t all encompassing, and the best marketers know how to create engaging campaigns that offer their audience something they want for a price that’s well worth the exchange. The impact continues to spread to this day as users still interact with the campaign.

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Beware the Siren Call of Pre-Qualified Leads

The Point

For the publishers, I can see the appeal: the opportunity to diversify their product portfolio, add another revenue stream, and charge higher CPLs.

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[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns

Modern B2B Marketing

Luckily, you can use reactivation campaigns to wake them up and get them to re-engage with you—ultimately improving your ROI. In fact, thoughtfully planned reactivation campaigns deliver up to 14 times more email revenue, according to Experian. Think Beyond a One-and-Done Campaign.

The Best Promotional Product Videos Ever (And Why They Make You Buy)

Hubspot

One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product.

5 Steps to Set Up, Launch, and Manage an Online Display Campaign

Marketing Action

With that in mind, we thought we’d take a dive into one of the more important channels – online display – and show you how to set up, launch and manage a campaign of your own. We’ve created this guide so that you can launch your own display advertising campaign.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

At its core, remarketing is the process of tagging your site visitors and targeting them with content after they leave your site, in an effort to reengage them and bring them back to your site. A s long as your offers and messaging are on target and you''re providing value, it''s not creepy.

9 Essential Tips for Researching Your Next Content Campaign

B2B Marketing Insider

Read on for 9 tips with sources to research your upcoming content campaigns. Scope Out Successful Campaigns. Before you embark on your next content campaign, get a handle on what’s working well right now. Now – Go Research That Killer Campaign Idea!

Targeting Easier Than Ever in Digital Marketing

KEO Marketing

Business-to-business marketers know that it is critical to tailor their online advertising content and approach to the specific leads there are targeting. This is made possible thanks to the wealth of data and demographic information these social media networks gather about their users.

Automated Behavioral Segmentation: Personalized in Real Time

ActiveDEMAND

The Basics of Behavioral Segmentation The concept of behavioral segmentation in marketing divides a demographic based on behavior. In other words, the way the population responds to, uses or knows of a product determines their categorization.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

The challenge arises when you apply that to outbound mass marketing; without the right targeting and segmentation strategy , you might as well just walk over to that aforementioned security guard and give yourself up.

V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. They can be further narrowed by demographics, behaviors, auto ownership, and other attributes. Once a campaign is built, users can save it to a shopping cart where V12 shows the cost.

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

More and more marketers are turning to LinkedIn to promote their products, services, and content. If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign.

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9 Essential Tips for Researching Your Next Content Campaign

SnapApp

Read on for 9 tips with sources to research your upcoming content campaigns. Scope Out Successful Campaigns. Before you embark on your next content campaign, get a handle on what’s working well right now. The demographics of your competition’s audience.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, social media is more likely to increase positive thinking around a product and brand.&#.

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The Best Product Videos Ever (and Why They Make You Buy)

Hubspot

I could watch product videos all day long. If possible, I''d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). Arguably Boring Products, Inarguably Brilliant Videos.

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The Most Magical Moments From the Arrested Development Launch Campaign

Hubspot

The campaign is not only hilarious and brilliantly executed, but it also focuses on one of the main components of inbound marketing: content. This content -- online and offline -- is aligned perfectly with the show''s target audience. Theme 2: In-Product Easter Eggs.

9 Proven Ways to Increase Webinar Response

The Point

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Sell the event, not the product. No-one cares about how wonderful your product is.

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The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is The Product or Service is Almost Never Enough.

How to Close More Deals with Accelerator Campaigns

Modern B2B Marketing

Each email that you send should help your leads make an informed decision and get to the desired destination –hopefully, purchasing your product or solution. This is where accelerator campaigns come in. At Marketo we frequently use accelerator offers in our marketing campaigns.

3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua

Modern Marketing

With Facebook Lead Ads , marketers target specific audiences with personalized content and can effortlessly capture rich Facebook profile data through lead capture forms. Product News