Lake B2B

FEBRUARY 23, 2024

This is where your B2B marketing database becomes a goldmine, holding the potential to fuel engaging, personalized campaigns that resonate deeply with your ideal […] The post Beyond Email: Creative Ways to Use Your B2B Marketing Database for Multi-Channel Campaigns appeared first on Blog.

Multi-Channel 52

Multi-Channel Advertising Channels Creativity B2B Marketing 52

Velocity Partners

JULY 20, 2023

And without fail, it reignites the debate over creative vs. performance marketing. While creatives like to romanticize a time when imagination ruled supreme, most ads today anxiously get straight to the facts, ma’am. Conceptually creative ads aren’t being coy. But today, ads need creative and strategy. They get invested.

Creativity 62

Creativity Campaigns Advertising Agencies Copywriting 62

Convince & Convert

JUNE 20, 2017

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Social Media 163

Social Media Creativity Campaigns Effectiveness 163

Walker Sands

MAY 31, 2022

We believe B2B marketing can be bigger, better and smarter, which is why we’re proud to announce that Walker Sands has won two 2022 Hermes Creative Awards for our creative work with Adlucent and commercetools. commercetools Out of Home + Digital Campaign – Gold Award. Read the full case study here.

Creativity 52

Creativity Campaigns Paid Search Agency Advertising Agencies 52

Fount Media

AUGUST 2, 2022

There’s no need to give up on your dream of becoming successful – with some creativity and effort; you can. The post 7 Creative Ways To Boost Your B2B Sales Campaign appeared first on Business Mailing Lists | Technology User List | Email Marketing Company. But what do you do when marketing efforts fall short?

B2B Sales 52

B2B Sales Creativity Campaigns B2B 52

6sense

DECEMBER 16, 2021

In this session, you’ll hear all about: How the Kazoo team is taking things to the next level through integrated campaigns Innovative new approaches to activating. 6sense segments in your campaign mix — paid media, email, outbound, events… you name it, Kazoo does it! Key learnings along the journey to a modernized GTM strategy.

Creativity 62

Creativity Marketing Analytics Tools Campaigns CMO 62

PureB2B

DECEMBER 12, 2023

Email marketing remains one of the most powerful tools in a marketer’s arsenal that can help capture audience’s attention and drive engagement.

Email Marketing 62

Email Marketing Creativity Effectiveness Campaigns 62

Terminus

OCTOBER 12, 2021

Keep scrolling below to learn how these four brands are doing it best today and be sure to use these examples as inspiration for your own 1:1 campaign starting point. In addition to the targeting, it’s the little details in the design that make this such a great campaign. Example #1. Why not launch ads + email together?

Account Based Marketing 58

Account Based Marketing ABM Creativity Examples 58

markempa

FEBRUARY 10, 2014

Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. “In quickly studying all of the campaigns of various manufacturers — including our competitors — it was like, ‘We’ve got to do something radically different,’” Chris explained.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Convince & Convert

JUNE 20, 2017

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Social Media 60

Social Media Creativity Campaigns Effectiveness 60

Trade Press Services Newsletter

FEBRUARY 1, 2024

Even the savviest of marketers can relate to the struggle of continuously creating the same content, launching the same campaigns and repeating the same initiatives simply because “that’s what we’ve always done.” Reach out to colleagues, mentors and close clients for honest opinions about marketing campaigns.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

The Point

MARCH 24, 2021

I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. B2B creative works when it generates measurable results and drives business, period. A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I guess you can.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Rain: The Growth Agency

JANUARY 28, 2021

29, 2020 /PRNewswire/ — Rain the Growth Agency has partnered with home fitness equipment leader Horizon Fitness , expanding the company’s direct-to-consumer marketing efforts with a new TV creative and media campaign. “We pivoted, never gave up, executed and delivered a powerful transactional brand building creative.”

Advertising Agencies 52

Advertising Agencies Paid Search Agency Creativity Ad Agencies 52

The Point

MARCH 22, 2024

They read like an internal creative brief or planning document. For a more detailed discussion of email creative best practices (and real-life examples of what NOT to do), check out our recorded Webinar: “ A Crash Course in B2B Email Creative.” And it’s producing a sea of sameness. Sell the event, not the product.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Marketing Insider Group

JANUARY 8, 2024

It’s important to understand that AI isn’t a replacement for professionals in the creative fields but rather a tool to complement them, enabling them to tackle complex tasks more efficiently and reach their full potential. It has made marketing efforts far more manageable in some significant areas.

Marketing AI 266

Marketing AI B2B Marketing Planning Allocation 266

Marketing Insider Group

SEPTEMBER 12, 2023

As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Future of AI and Content Marketing In this new era of AI and content marketing, we know that the future isn’t about choosing between machines and human creativity, but rather harnessing the strengths of both. Perfect Timing.

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

The Forward Observer

JANUARY 5, 2024

Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Transform Your Business.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research.

Marketing AI 95

Marketing AI Content Marketing Enterprise Management Planning 95

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

Marketing AI 116

Marketing AI Tools Enterprise Management B2B 116

Hubspot

MAY 6, 2020

All you need to "go Live" is a smartphone and some creative ideas. That’s where we come in — here, let's explore creative Facebook Live ideas, as well as best practices to take your Live strategy to the next level. 7 Creative Facebook Live Ideas. There are so many options for live streaming so get creative! Teach a class.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Martech

APRIL 1, 2024

This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Please list important roles on the marketing team and what tasks they need to complete for the retargeting campaign. What digital tools do we need to execute the campaign?

Paid Content 85

Paid Content Campaigns Allocation Marketing AI 85

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative attributes. Why we care. Get MarTech! In your inbox.

Youtube 122

Youtube Optimization Ads Google 122

Top Rank Marketing

FEBRUARY 26, 2024

Source ) #2: Track record and case studies showcasing successful tech marketing campaigns. 4: Brings creativity to the table. While being able to speak accurately to the details and benefits of your solution is vital, the ability to bring creative and innovative ideas to your marketing strategy is a core agency value prop.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

Marketing AI 111

Marketing AI Efficiency Creativity Copywriting 111

Martech

AUGUST 29, 2023

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 93

Marketing Attribution Creativity Analytics Paid Search Agency 93

Marketri

JANUARY 29, 2024

I lovingly hand-crafted every email campaign, sales letter, webpage, and piece of collateral. It was highly creative, resulting in original campaigns that differentiated companies. And because it relied on humans who could only generate so much creativity, mental roadblocks were inevitable.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Martech

FEBRUARY 15, 2024

Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. 6% still don’t know what AI is.

Marketing AI 98

Marketing AI Enterprise Management CPC Cost Per Click 98

Martech

JANUARY 25, 2024

Creative of One. Faster Campaigns. With the marketer, through genAI, controlling audience building, content and creative (including copywriting) campaigns can get to market faster. These include: Audience of One. CX tailored to individuals rather than audiences. Content tailored to individuals. Get MarTech! In your inbox.

Marketing AI 102

Marketing AI Copywriting Vendors User-Generated Content 102

Bluetext

SEPTEMBER 25, 2018

In our previous blog post, we discussed how top marketing firms take a disciplined approach to digital campaigns in order to measure, analyze, and optimize results throughout the campaign. Instead, we rely on the initial team members to prepare a thorough creative brief based on the in-depth discovery that begins our process.

Creativity 20

Creativity Campaigns Advertising Agencies Paid Search Agency 20

SocialPilot

JANUARY 31, 2024

To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. Influencer marketing was estimated to be worth $21.1

Case Study 90

Case Study Case Studies Work Management Studies 90

illumin

APRIL 9, 2024

If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? So, what makes a successful over-the-top ad campaign? Like with all advertising, strong creatives are at the heart of success. This isn’t a new phenomenon, but it is a growing one.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Martech

APRIL 19, 2024

She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. For higher-budget campaigns, they will create individual ad units.

Lead Gen 60

Lead Gen Paid Content Social Media Sales Qualified Leads 60

Stevens & Tate

FEBRUARY 20, 2024

Campaigns that not only meet but anticipate customer desires, as discussed in Predictive Analysis in Marketing. Efficient Resource Allocation: This smart technology dives deep into the outcomes of various campaigns to pinpoint the most effective marketing channels. The result? Inaccurate or biased data can lead to flawed outcomes.

Marketing AI 82

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 82

Martech

FEBRUARY 19, 2024

Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Unlocking innovation and growth Diverse skill sets incubate creativity. They brainstorm innovative campaigns from varied perspectives. They deliver advanced audience segmentation, campaign optimization and ROI forecasting.

First-Mover Advantage 114

First-Mover Advantage Terms and Conditions Work Management Loyalty 114