How To Measure Paid Media ROI (ROAS)
AUGUST 22, 2016
Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. This results in an easy to measure cost per click (CPC) calculation. If they are being held to a lead goal, they want to know how much they are paying for leads, not clicks (CPL vs. CPC). If you took it a step further and judged the campaigns based on CPL, you would also think that Campaign B performed better ($50 CPL compared to $100 CPL).