CPM, CPC, CPA, WTF? A guide to setting campaign objectives
APRIL 30, 2019
Enter: Your easy-to-understand guide to digital marketing metrics, setting campaign objectives, and establishing expectations. Setting campaign objectives and expectations. Digital marketing metrics: A guide to setting campaign goals. CPM, CPC, CPA, CTR, WTF? Cost per acquisition (CPA): Uses algorithms to optimize for cost per action/acquisition. Cost per click (CPC): Cost per click means advertisers pay each time a user clicks on the ad.