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63 Digital Advertising Terms Every Marketer Should Know

Act-On

For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. This information is then used to target audiences, understand consumer behavior, improve user experience and optimize advertising campaigns. First touch, last touch, and multi-touch are common attribution models.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. First touch, last touch, and multi-touch are common attribution models.