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Balancing SEO and PPC to Maximize Search Results

Webbiquity

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. They will inevitably cut into the click-through rates of top-ranking pages. SEO and PPC Work Best Together — Here’s Why. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. PPC management efforts, in contrast, can yield results almost immediately—but are costly in the long term.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. A couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today.

Trending Sources

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. However there are key differences between Baidu PPC and Google AdWords as well. It’s a different story when opening a Baidu PPC account.

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5 PPC Philosophies That Companies Should Utilize

Captora

Barbara is the CEO of 360 Partners, an online marketing agency focused exclusively on pay-per-click (PPC), search engine marketing (SEM), and search engine optimization (SEO) services. Google uses it to determine your cost-per-click and position.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business. Average Cost Per Click decreased by more than 60 percent.

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Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. The foundation of a strong search campaign is knowing what you want to achieve. Your search campaign should measure: 1.

Decision 2012: Should Your B2B Firm Choose SEO or PPC?

Marketri

In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too.

How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. However, as an agency that launches hundreds of new campaigns each year, we know which platforms are most likely to drive leads.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Increase the effectiveness of search engine optimization (SEO) and content marketing. Emotions That Make People Click on Content.

4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss

Hubspot

If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Here are some of your biggest, low-hanging fruit ecommerce PPC opportunities, and how to take advantage of them.

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8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Pricing: $70 to $550 per month. Pricing: $27 to $99 per month.

7 Ways to Get More Value From Your PR Campaigns

Hubspot

A successful campaign is something to be proud of, so sit back for a minute and admire the fruits of your labour. Squeezing every bit of value out of a PR campaign is something very few of us actually do. 7 Ways to Get More Value From Your PR Campaigns. 7) Leverage PPC.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. Marketers can now target ads at people who recently searched for a certain product or service to target the video ads they’ll be served on the platform. Campaign Type.

How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming. Marketers often ask me, “What’s the one metric I should optimize for? New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC.

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Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. At first glance, using your branded campaign’s KPI data to prove your point would be the best course of action.

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How to Upgrade Your B2B Marketing Strategy with AdWords

Hubspot

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. One of the most critical elements of your SEM campaigns is the organization of your keywords. Relevancy is key in every part of SEM campaigns. PPC Advertising

Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. Compared to the AdWords, Baidu PPC Broad Match can be much broader than the original meanings because the broad match is based on each Chinese character, unlike the AdWords that are based on the English words. In total, there are 210 characters that B2B marketers can leverage to deliver ads.

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign.

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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

9 Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. Marketing automation software and lead generation systems today are evolving.

Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. More specifically to influencer marketing – how can you measure the return on a relationship?

How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

Hubspot

billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. To help, we've put together a checklist to help you keep all of your campaign details straight. Click to Website. Clicks.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Account-based Advertising: One tactic in an account-based marketing (ABM) strategy. Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. .

Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How can you improve quality scores to get a higher ad position at a lower cost? Dynamic Landing Pages by PPC Hero.

The Most Important Changes to Google AdWords in 2013

Hubspot

1) Enhanced Campaigns: Smarter and More Effective Mobile. Within one campaign, advertisers can deliver desktop and mobile ads in intelligent and relevant ways. For more on that, see our Enhanced Campaigns FAQ.

3 BIG AdWord Mistakes To Avoid

EMagine B2B Blog

While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords. Couple that with the fact that most campaigns are thrown up in a hurry with little to no strategic planning and big mistakes are sure to happen.

The Paid Marketing Metrics You Must Measure

Modern B2B Marketing

In this article, I segment key paid marketing metrics into three different categories. These metrics are the most commonly measured by marketers. Clicks: The number of people who have clicked your ad after seeing it. CPC: The average cost-per-click across a campaign.

Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

Hubspot

When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. Why You Might Benefit From Using LinkedIn PPC Ads. How do they compare to Google PPC

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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Real-Time Marketing.

Unicorn DNA: What All the Best AdWords Advertisers Have in Common

Hubspot

AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. Quality Score (QS) is one of the AdWords metrics that correlates most strongly with PPC success. Do you believe in unicorns?

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How To Measure Paid Media ROI (ROAS)

bizible

is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. Cost Per Lead (CPL). How do you get the most clicks per dollar spent?

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8 Best Practices for Using Google AdWords

Salesfusion

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. Marketing Insights.

The Complete Display Ads Overview For B2B Marketers

bizible

You’re paying for impressions and clicks on sites you don’t own. But this doesn’t have to be the case with display ads in B2B marketing. In this post we’ll describe some best practices with help from online marketing experts. Display Ad Basics For B2B Marketers.

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

Content Marketing Institute recently released its annual Manufacturing Marketing Trends report. However, only 34% of those same marketers felt such tactics were successful. High lead values and low competition (or cost/lead) are a recipe for success in the SEM space.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full visibility into the activity of competitors and industry leaders. Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending.

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. You can reach about 84% of the people you tag, 10-18 times per month.