Balancing SEO and PPC to Maximize Search Results
SEPTEMBER 5, 2017
That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. They will inevitably cut into the click-through rates of top-ranking pages. SEO and PPC Work Best Together — Here’s Why. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. PPC management efforts, in contrast, can yield results almost immediately—but are costly in the long term.