5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. A couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today.
Video Tech Company Leverages SEM to Drive Enterprise Leads
NOVEMBER 10, 2016
Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business. Average Cost Per Click decreased by more than 60 percent.
5 PPC Philosophies That Companies Should Utilize
SEPTEMBER 22, 2015
Barbara is the CEO of 360 Partners, an online marketing agency focused exclusively on pay-per-click (PPC), search engine marketing (SEM), and search engine optimization (SEO) services. Google uses it to determine your cost-per-click and position.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon.
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. On the surface of it, PPC looks like an easy way to bring in new leads.
How Should B2B’s Spend PPC Dollars?
EMagine B2B Blog
OCTOBER 14, 2014
All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. However, as an agency that launches hundreds of new campaigns each year, we know which platforms are most likely to drive leads.
Decision 2012: Should Your B2B Firm Choose SEO or PPC?
SEPTEMBER 25, 2012
In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Increase the effectiveness of search engine optimization (SEO) and content marketing. Emotions That Make People Click on Content.
4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
APRIL 18, 2013
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Here are some of your biggest, low-hanging fruit ecommerce PPC opportunities, and how to take advantage of them.
8 Times When You Shouldn't Feel Guilty About Using PPC
FEBRUARY 8, 2013
Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions.
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. Marketers can now target ads at people who recently searched for a certain product or service to target the video ads they’ll be served on the platform. Campaign Type.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Pricing: $70 to $550 per month. Pricing: $27 to $99 per month.
7 Ways to Get More Value From Your PR Campaigns
MAY 10, 2016
A successful campaign is something to be proud of, so sit back for a minute and admire the fruits of your labour. Squeezing every bit of value out of a PR campaign is something very few of us actually do. 7 Ways to Get More Value From Your PR Campaigns. 7) Leverage PPC.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. There are, of course, pros and cons to content campaigns just like everything else.
How to Save Up to 50% on Your PPC With Quality Score
AUGUST 19, 2013
In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming. Marketers often ask me, “What’s the one metric I should optimize for? New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC.
Why You Should Always Have an Active Branded Campaign
FEBRUARY 21, 2017
Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. At first glance, using your branded campaign’s KPI data to prove your point would be the best course of action.
How to Upgrade Your B2B Marketing Strategy with AdWords
MAY 13, 2016
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. One of the most critical elements of your SEM campaigns is the organization of your keywords. Relevancy is key in every part of SEM campaigns. PPC Advertising
A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
JANUARY 21, 2013
But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign.
9 Search Marketing Tips for Effective B2B Lead Generation
AUGUST 20, 2013
9 Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. Marketing automation software and lead generation systems today are evolving.
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
AUGUST 26, 2015
billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. To help, we've put together a checklist to help you keep all of your campaign details straight. Click to Website. Clicks.
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? In theory, yes, but none of us have an infinite amount of marketing dollars to spend.
3 BIG AdWord Mistakes To Avoid
EMagine B2B Blog
JUNE 15, 2015
While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords. Couple that with the fact that most campaigns are thrown up in a hurry with little to no strategic planning and big mistakes are sure to happen.
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
MARCH 15, 2012
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers.
How to Choose the Right Display Advertising Network
MAY 8, 2014
Figure out Your Marketing Strategy. There’s no one size fits all marketing strategy, as every business is a bit different, but similar strategies can be applied to like businesses. Some networks come with a dedicated rep or team to help you get the most out of your campaigns.
Seven Expert Search Engine Marketing Guides
FEBRUARY 25, 2011
Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How can you improve quality scores to get a higher ad position at a lower cost? Dynamic Landing Pages by PPC Hero.
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
Getting familiar with these will help you navigate the world of online advertising and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Account-based Advertising: One tactic in an account-based marketing (ABM) strategy. Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. .
10 Trends That Defined Digital Marketing in 2016
Modern B2B Marketing
DECEMBER 8, 2016
Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Real-Time Marketing.
The Most Important Changes to Google AdWords in 2013
DECEMBER 27, 2013
1) Enhanced Campaigns: Smarter and More Effective Mobile. Within one campaign, advertisers can deliver desktop and mobile ads in intelligent and relevant ways. For more on that, see our Enhanced Campaigns FAQ.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?
Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
OCTOBER 31, 2012
When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. Why You Might Benefit From Using LinkedIn PPC Ads. How do they compare to Google PPC
How To Measure Paid Media ROI (ROAS)
AUGUST 22, 2016
is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. Cost Per Lead (CPL). How do you get the most clicks per dollar spent?
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
You’re paying for impressions and clicks on sites you don’t own. But this doesn’t have to be the case with display ads in B2B marketing. In this post we’ll describe some best practices with help from online marketing experts. Display Ad Basics For B2B Marketers.
8 Best Practices for Using Google AdWords
MARCH 7, 2016
Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. Marketing Insights.
Unicorn DNA: What All the Best AdWords Advertisers Have in Common
FEBRUARY 18, 2014
AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. Quality Score (QS) is one of the AdWords metrics that correlates most strongly with PPC success. Do you believe in unicorns?
Improving PPC Performance: 10 competitive monitoring tips every search marketer should know
MAY 21, 2014
Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full visibility into the activity of competitors and industry leaders. Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending.
SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
APRIL 2, 2015
Content Marketing Institute recently released its annual Manufacturing Marketing Trends report. However, only 34% of those same marketers felt such tactics were successful. High lead values and low competition (or cost/lead) are a recipe for success in the SEM space.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
And then there are acronyms associated with digital marketing that you may be less familiar with, especially since new ones crop up all the time. CAN-SPAM: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 is a law that was passed in the U.S.