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Anyword’s ads generated a 946% ROAS for Ted Baker

Anyword

Throughout Q4 of 2020, Ted Baker’s commerce campaigns with Anyword saw a 1,592% return on ad spend (ROAS), as well as an average CPC of $0.21. While getting the content in front of a lot of eyes is important to any campaign, the key to success for commerce is encouraging users to complete the funnel. The Results.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. KPIs should reflect company goals, segmented by campaign and time period. Event attendance Number of email opens — from campaigns Email bounce rate Referral traffic Net promoter score (NPS) Brand awareness and reputation.

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6 SEO KPIs Every Search Marketer Should Know

Hubspot

Cost-per-click (CPC). Cost-per-click (CPC) is the amount that you'll pay for each click on your ad. You set your CPC at the maximum price you are willing to pay per click on your ad. Cost per acquisition (CPA). Return on ad spend (ROAS).

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Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. That’s “earnings per click.” ” Without earnings per click, you’ll never reach your full potential as an affiliate marketer. Thing Two is also cool, but its cost per click is only $1.

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How to Determine a Bidding Strategy for Different Types of Ads

Hubspot

I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. But as a marketer, it's important to understand how to set up your paid advertising campaigns so you get the most out of your budget. Value Optimization with Minimum Return on Ad Spend (ROAS).

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Anyword’s ads generated a 946% ROAS for Ted Baker

Anyword

Throughout Q4 of 2020, Ted Baker’s commerce campaigns with Anyword saw a 1,592% return on ad spend (ROAS), as well as an average CPC of $0.21. While getting the content in front of a lot of eyes is important to any campaign, the key to success for commerce is encouraging users to complete the funnel. The Results.

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5 Tips on How to Create a Profitable Google Ads Campaign

Lake One

Here are five tips on how to create a profitable Google Ads campaign. Understand ROI and ROAS. Having a profitable Google Ads campaign requires you to think mathematically. In a nutshell, it all comes down to how much traffic you generate, how much of that traffic converts, and how much it costs you to make that happen.