DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. With COVID-19 putting in-person conferences and events on hold, digital tactics are the only surefire way to build brand awareness and generate leads. Email marketing: the most affordable, scalable channel When it comes to ROI, email marketing packs a powerful punch.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. With COVID-19 putting in-person conferences and events on hold, digital tactics are the only surefire way to build brand awareness and generate leads. When it comes to ROI, email marketing packs a powerful punch. Why email generates high ROI.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

chiefmartech

APRIL 5, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Salesforce , a CRM software platform.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Zoominfo

APRIL 29, 2020

Find a way to curate a list of trade show or conference attendees, though, and the rest of the job is much easier – and cheaper. Pro Tip: In addition to looking for new event leads, trade shows and conferences are a great opportunity to establish deeper relationships with existing customers. Launch a Multi-Touch Campaign.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Biznology

APRIL 28, 2014

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?

Budget Programs 80

Budget Programs Campaigns SMB Marketing Budget Creation 80

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself! Picture this.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Heinz Marketing

APRIL 4, 2022

What makes an overall marketing campaign successful. Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. I run all campaigns and account based here at Keyfactor.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Check out the Marketo Revenue Rockstar decal campaign. Facebook Promoted Posts.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Vidyard

DECEMBER 19, 2017

You can add on-demand webinars to your website, repurpose them as blog posts , add them to nurture campaigns, sales enablement emails, and more. Reach out to key customers/thought leaders beforehand to set up interviews with attendees, or simply recap the events of the conference for your audience. Produce event videos.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Smashmouth Marketing

JUNE 7, 2009

Been a busy few weeks with conferences. Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ).

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

Been a busy few weeks with conferences. Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ).

B2B 100

B2B Marketing Budget Conference B2B Sales 100

SnapApp

FEBRUARY 22, 2016

Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. As it has in the past, this year’s C2C conference helped marketers focus on that message. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. As it has in the past, this year’s C2C conference helped marketers focus on that message. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Litmus

DECEMBER 8, 2020

Over 600,000 marketing professionals use Litmus’s tools to build, test and analyze better email campaigns faster. So how do we get more emails, more customers, more touches per customer. And then really, I think everything we see is pushing towards ROI.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

SWZD

JULY 9, 2019

This can involve everything from an orchestrated digital campaign with our sales development team and account directors, to in-person experiences these senior leaders are looking for. We also make sure we are at the events and conferences that senior leaders in our industry are at.”.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Thought Leadership Thought Leadership Advertising Agencies 54

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

They need to be able to demonstrate the ability to plan and oversee the execution of successful campaigns across multiple channels and measure the results that they drove on each one. Experience managing campaign execution across multiple channels. Conferences/meet-ups. Strategic thinker and hands-on executor.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Hubspot

JANUARY 27, 2020

Tons of value can come from documenting and sharing lessons from failed campaigns. We're all encouraged to write internal posts about failed campaigns — or even mediocre campaigns. With different data models like first-touch attribution, last-touch, multi-touch, and others, teams need to choose one and stick with it.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

SpotMe Blog

MAY 31, 2023

A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. The same goes for the professional services field, where partner/customer conferences, sales kickoffs, academies, and onboarding are popular types of in-person events.

Planning 52

Planning Personalization Work Management Best Practices 52

Adobe Experience Cloud Blog

JULY 28, 2015

Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. By tracking these metrics and mapping them to your programs, you gain the quantitative data that shows marketing ROI.

Analytics 48

Analytics Sales Qualified Leads Allocation Multi-Channel 48

Adobe Experience Cloud Blog

APRIL 11, 2014

Running Multi-Channel Marketing Programs. We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. What channels do you use most, and how do you determine their ROI?

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The foundation of any great digital marketing campaign requires a solid understanding of general inbound marketing concepts, ideas, and best practices. marketing campaigns.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Launch Marketing

SEPTEMBER 15, 2021

Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do. Learning how to measure your event ROI (and boost it) is essential for understanding the effectiveness of your events. . Looking for deeper insight to improve the ROI of your next event?

ROI 144

ROI B2B Thought Leadership Top of Funnel Thought Leadership 144

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. Learn how virtual conferences work, which key components you need to include to really stand out in your field, and how going hybrid may be the trick in a post-pandemic world. Trade shows.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Full Circle Insights

JANUARY 29, 2024

Although marketing campaign attribution is critical for businesses aiming to optimize their campaigns and drive meaningful results, most attribution strategies are broken. Explore Comprehensive B2B Attribution Models In our last blog post, we discussed a trend in over-reliance on single-touch attribution.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Allocation Full Circle Insights 52

Martech

JANUARY 13, 2022

Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. For example, Account Smart Lists leverage AI and predictive scoring to reveal the best fitting accounts for campaign activation. Campaign channels. Webinar and conference services.

Marketo 123

Marketo Marketing Automation Services Enterprise Management Marketing Management 123

Terminus

APRIL 23, 2019

The Terminus team are obviously believers and have been for a while, but this year’s wave of marketing conferences featuring ABM as a featured track reinforces that ABM is here to stay, and marketers are ready to go from pilots to mature practices. You manage what you measure, so you need to get your measurement right.

Account Based Marketing 20

Account Based Marketing Allocation ABM Planning 20

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. She also stresses though that social is going to become more integrated in not only B2B marketing campaigns, but in actual products. “How many conversations, what was the reach of my campaign?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

B2B Marketing Exchange

NOVEMBER 15, 2023

Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! The campaign achieved a remarkable 72% conversion rate for meetings booked with sales, along with over 50,000 impressions of the music videos on LinkedIn. Curious on what you missed last year?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

chiefmartech

MARCH 1, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. Are non-branded campaigns leading to branded conversions later?

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Paid Search Agency 40

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Touch 1 — Third-party article on pertinent technology via email.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? You could host a multi-day event that attracts thousands of attendees, sponsors, and speakers … like INBOUND. Conferences. Conferences are large events typically organized and hosted by one major company and sponsored by a long list of smaller brands and businesses. potential customers.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Full Circle Insights

FEBRUARY 28, 2021

At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. Intro to Full Circle Campaign Attribution. Guide to 2nd Half Planning with Campaign Insights. Here’s How to Pick Winning Campaigns.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Content Marketing Institute

NOVEMBER 16, 2017

If you walk into a meeting in a next-generation data-driven organization and announce, ‘I think this campaign is going to work,’ you could risk being humiliated in front of your colleagues and asked to leave the room.”. And map that success into a multi-touch content-attribution model. They might even approve your budget.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Top Rank Marketing

JULY 19, 2023

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference. Ai-Wordsmith @heyaiwordsmith Multi-purpose AI writing assistant.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Engagio

MARCH 20, 2019

We want to be able to measure and evaluate the effectiveness of our marketing investments to business results – and get precise measures of ROI. This isn’t to say that marketing should be trying to compete for resources with sales or even using ROI analysis to “prove” marketing works. Don’t fall into those mental traps!

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89

Adobe Experience Cloud Blog

NOVEMBER 1, 2018

And the email trend continues: A recent survey from the Direct Marketing Association and Demand Metric found that email marketing receives four times more ROI than other marketing avenues, including social media. “The State of B2B Email Marketing” shows that 77% of B2B marketers rely on email marketing to increase ROI.

Email Marketing 134

Email Marketing Multi-Touch Attribution Planning B2B Thought Leadership 134