Oktopost

NOVEMBER 10, 2021

Eric Hanson, CMO of Fuze takes the hot seat. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

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CMO Demand Generation Agencies Transparency Advertising Agencies 118

B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

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CMO Marketing Attribution Multi-Touch Attribution Lead Ranking 100

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. Temper the reality distortion field.

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Fulfillment CMO Planning Digital Asset Management 107

Confessions of a B2B Marketer

SEPTEMBER 27, 2023

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR?

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Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

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CMO Lead Ranking Planning Advertising Agencies 97

Zoominfo

NOVEMBER 1, 2022

Sales and marketing organizations should be adequately aligned While sales and marketing leaders increasingly agree on the need for tight partnership, most companies are not fully realizing this vision. We recently went through this process at ZoomInfo when Law came on board as the new CMO. Data is driving the future of revenue growth.

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Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

nDash

NOVEMBER 22, 2022

nDash talks to Jessie Coan about normalizing the freelance interim CMO. Jessie Coan, VP of Corporate Marketing , explains, “Having an outside consultant come in and work as your interim CMO if part of your goals is to revamp the marketing OARS (Objective, Audience, Results), it’s less of an emotional decision. Change Agent.

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CMO Work Management Marketing Management Lead Ranking 52

Marketri

SEPTEMBER 12, 2023

Many organizations engage in “random acts of marketing,” implementing various tactics without a unifying plan. By tracking relevant metrics and Key Performance Indicators (KPIs), you gain insights into how your target audience engages with your messaging and campaigns.

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CMO Advertising Agencies Planning Paid Search Agency 62

Drew Neisser

AUGUST 12, 2022

When Drew heard Alan Hart ’s interview with Qualcomm SVP and CMO Don McGuire on Marketing Today , he knew he couldn’t do it better. Don leads the global marketing organization, supporting Qualcomm’s advancement into new and existing markets and growth areas. Alan Hart Interviews Qualcomm CMO appeared first on The Drew Blog.

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CMO Paid Search Agency Enterprise Management Advertising Agencies 52

BenchmarkONE

SEPTEMBER 15, 2022

Whether you’re a brand new startup or a tenured business, at some point during your company’s growth, you may find the need for an experienced chief marketing officer (CMO) who can lead your marketing team and efforts. . When hiring a CMO, many businesses assume their only option is someone who will be full-time. Flexibility.

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CMO Marketing Budget Business Small Business Marketing 62

6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . As the CMO, be the first to get certified.

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Sales Management CMO Top of Funnel Peer-to-peer 62

SalesIntel

FEBRUARY 8, 2023

Technographic Data Technographic data provides the technology stack of an organization. Once you know the technology stack of your prospects, you can tailor your marketing campaigns for the initial touch. You want accurate contact data that doesn’t constantly decay and ruin your campaigns before they begin.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Martech Advisor

DECEMBER 26, 2019

And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for.

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CMO Training ROI Enterprise Management 65

Outgrow

APRIL 9, 2024

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

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Marketing AI CMO Small Business Marketing Lead Ranking 52

Marketing Insider Group

SEPTEMBER 2, 2020

It was mainly responsible for product launch campaigns and advertising initiatives. Plan a campaign. So, how can CMOs become the factor that drives business growth? Let’s take a look at the relationships CMOs need to form and the potential hurdles they face along the way. That was marketing’s main function.

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Advertising Agencies Planning Paid Search Agency CMO 345

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The CMO discussion revealed a few best practices: .

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CMO Peer-to-peer Budget Programs Organization 62

The Marketing Blender

APRIL 5, 2022

Several key ways B2B digital marketing differs from B2C can be seen in campaign structuring, lead generation, and measurable results. In most cases, B2B marketers rely on inbound methods, such as content marketing and organic search traffic. These tools can help you manage campaigns and track results. What is a fractional CMO?

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Paid Content CMO Marketing Automation Services Advertising Agencies 52

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?

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Enterprise Management Work Management CMO Marketing Management 281

LeanData

JULY 13, 2020

Gone are the days when the chief marketing officer (CMO) merely brainstormed ad campaigns or greenlit copy. Today’s CMO is a thought leader who touches just about every aspect of their company—and whose influence affects the bottom line. How do CMOs view revenue operations as a strategy? How is the CMO role changing?

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CMO Enterprise Management Paid Search Agency Marketing Management 52

Martech Advisor

SEPTEMBER 3, 2019

Defining the role of CMO today requires looking not only at the marketing arena but also across multiple business functions, from cultural to financial, creative to analytical, shares, Ian Lowe, Vice President of Marketing, Crownpeak. And for the CMO, this meant a huge shift. That soon changed.

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CMO Trends Work Management Multi-Channel 70

SalesIntel

JULY 25, 2023

I understand better than most how crucial lead quality is for driving successful B2B marketing campaigns. Starting on the Path to Success: Enhancing lead quality is essential for any B2B organization seeking sustained growth. Be sure to stick around for my future CMO Perspectives to uncover what comes next.

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Lead Ranking Lead Scoring Ideal Customer Profiles CMO 52

6sense

NOVEMBER 18, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Coming Up on CMO Coffee Talk….

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Account Based Marketing CMO ABM Peer-to-peer 62

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Insights from CMO Coffee Talk .

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CMO Peer-to-peer Cross-Selling Work Management 62

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. Coca-Cola made headlines a few years ago when they decided to ditch the role of CMO. Why CMOs Are a Dying Breed. The idea behind eliminating the CMO role was not because the brand didn’t need marketing. When their Global Chief Marketing.

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CMO Advertisements Advertising Paid Search Agency 322

Martech Advisor

NOVEMBER 29, 2019

There has been a shift in the CMO’s role – from being focused on external communications and new customer acquisitions traditionally, to owning the customer experience across all touchpoints today. This gives rise to a unique set of challenges for CMOs. What’s the CMO Role in 2020? How can this be achieved?

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CMO Full Circle Insights Marketing Budget Creation Digital Marketing Funnels 66

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan. Is your GTM strategy ready?

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Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan. Is your GTM strategy ready?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

The Customer

JUNE 4, 2020

A Visible Difference – Speaking with CMO Minjae Ormes During Disrupted Times. Hear her description of their pro-social campaign, #VisibleActsofKindness, and the story of one customer that moved her most, plus how they supported volunteers forced to immediately return from Peace Corps volunteering. Mostly for businesses.

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CMO Word of Mouth Paid Search Agency Broadcasting 72

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . GTM strategy best practices.

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Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

B2B Marketing Traction

JANUARY 16, 2014

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. I met with several marketing professionals last night to discuss a pending CMO search. I put this as the central quality for CMOs, applicable to all situations. Customer Focus. Analytical.

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CMO Marketing Analytics Tools Paid Search Agency Work Management 100

Martech Advisor

JANUARY 21, 2020

However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved. Marketers have been somewhat jolted by the string of announcements about companies eliminating the role of the Chief Marketing Officer (CMO).

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CMO Planning Work Management Paid Search Agency 54

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey.

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Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ClearVoice

NOVEMBER 18, 2019

As a result, more and more marketers are filling data scientist roles in their organizations. With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. Strategize future campaigns.

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Impressions CMO Marketing Analytics Tools Lead Ranking 74

Contently

MAY 8, 2017

Instead, he was referring to the wisdom of Alicia Hatch, the dynamic CMO of Deloitte. Data-driven marketing, she argued, is about optimizing campaigns once they’re already in market. As the CMO of one of the world’s leading consultancies, Hatch has a rare window into the minds of fellow CMOs. Not even close.

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CMO Validation Paid Search Agency Conference 106

Martech

DECEMBER 1, 2023

Organize Next, the system must organize the data. It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. of CMOs stated that they would use generative AI to create blogs, and 62.2% Google Search Central Up to 64.7%

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Marketing AI Generation Classified Ads Lead Ranking 141

SalesIntel

AUGUST 25, 2023

Firmographic data include details like: Annual Revenue Type of Industry Number of Employees Location(s) Company Age Decision-Makers For your team to concentrate their time on leads and organizations who are qualified for your product or service, firmographic data is essential. In the world of B2B SaaS, knowledge truly is power.

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Marketing Analytics Tools Ideal Customer Profiles CMO Allocation 40

Martech

NOVEMBER 14, 2023

Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization. Context) I’m a CMO for a new athletic footwear company looking to hire a team to manage and upgrade my marketing technology stack.

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