How to Get Smart About Retargeting Ads
Sharpspring
AUGUST 17, 2021
While retargeting campaigns generally have a better ROI, your strategy still suffers if you leave it up to the algorithms — which don’t always serve your ads to the right people. On the flip side, micromanaging your campaign can limit its reach. cost-per-mille (CPM), 5.2% The True Costs of Paid Advertising. The results?
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