B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
And targeting your audience with paid social media campaigns is one of the best ways to do that. We analyzed actual campaign data from every experiment the Metadata.io We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals.
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