Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 106

ROI Top of Funnel Work Management Advertising Agencies 106

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns. What is content marketing ROI?

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. In today’s hyper-connected world, relevance is the secret sauce differentiating a memorable campaign from a forgettable one. How automation boosts ROI Automation is your ROI jetpack.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Relevance ROI 115

Oktopost

MARCH 10, 2022

Traditional channels that used to be our ‘bankers’ disappeared overnight. Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Why Measure Social ROI.

Social Media 174

Social Media ROI Media Branding 174

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. When tying ROI to the content, choosing one touch point is the simplest way to show how your content marketing efforts worked. It’s easy to understand. Great for smaller companies.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Martech

NOVEMBER 4, 2021

Customers now expect personalized, relevant experiences on any channel in which they’re interacting with your brand.”. How to measure content marketing ROI and ROE. Measuring the effort content marketers put into campaigns — the time spent, resources used, and team members involved — gives more context to decision makers.

ROI 143

ROI Content Marketing Planning Gartner 143

Lake B2B

DECEMBER 19, 2022

While running a data-driven marketing campaign, the key focus often lies on strategies, channels, analytics, and metrics. The post How Data Cleansing Strategy Improves Marketing ROI? In many cases, marketers fail to give much thought to enhancing the quality of the underlying data. appeared first on Blog.

ROI 105

ROI Marketing & Strategy Marketing Strategy Marketing Management 105

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1 st party dataset. The ROI of LinkedIn Ads and Bizible. In short, your CRM. Reaching your Summit.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

KoMarketing Associates

JUNE 2, 2020

KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it. As a result, 84% of marketers say they have high visibility into customer journeys in digital channels.

ROI 156

ROI Studies Personalization Touchpoints 156

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts. Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Martech

JULY 13, 2023

Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. Click here to view more MarTech webinars.

ROI 96

ROI Campaigns Webinar Metrics Differentiation 96

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Unlike traditional sales methods, social selling operates in the realm of digital interactions and relationships, making ROI assessment more nuanced.

ROI 62

ROI Organization Top of Funnel B2B 62

Stevens & Tate

SEPTEMBER 26, 2023

In fact, studies show that robust email marketing strategies have an ROI of about 4400%. You can start by improving the exposure of your lead magnets by including them in relevant content across different channels. The insights can inform your present and future decisions when adjusting or deploying your next email campaign.

ROI 101

ROI Email Marketing Marketing & Strategy Marketing Strategy 101

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. For instance, if the processes to create mobile app content and email campaigns often overlap, start there. Measuring the ROI of personalization. The post The ROI of personalized experiences: Process measurements appeared first on MarTech.

ROI 131

ROI Process Personalization Lead Ranking 131

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Other channels’ dependency on content: Content, promotions, and your website all work hard to generate leads.

ROI 91

ROI Effectiveness Planning Content Marketing 91

KoMarketing Associates

FEBRUARY 25, 2020

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement. Approximately 60% also stated that email was their most effective paid channel. This was followed by search (63%) and display (53%).

ROI 157

ROI Email Marketing Social Media Youtube 157

KoMarketing Associates

FEBRUARY 13, 2020

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI. Its ability to be highly personalized all but guarantees its clout for the foreseeable future.”.

Marketing Report 157

Marketing Report ROI Email Marketing Budget Programs 157

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. Identify influencers with a track record of successful campaigns in [specific industry or product category].

Sales Management 90

Sales Management ROI Planning Work Management 90

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. Join us as we uncover the secrets to skyrocketing your ROI through account-based marketing.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI?

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Atomic Reach

FEBRUARY 23, 2023

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. times their investment for organic, paid, and brand-owned channels.

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Engagio

JULY 6, 2023

However, by following these five tips, you can improve your ad strategy and maximize your ROI. Start by setting clear goals for your ad campaigns, such as increasing conversions or driving more website traffic. That’s why it’s important to warm up your accounts before launching a full-scale email campaign.

ROI 71

ROI Ads Allocation DemandBase 71

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. That’s why measuring campaigns is so important for the B2B marketing strategy. Additionally, ROI stats are vital to getting board-level buy-in.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Atomic Reach

FEBRUARY 23, 2023

Irrelevant statistics pass for ROI tracking. Today’s AI now lets you harness creative intelligence data to understand target audience personas, match audiences to influencers, optimize campaign content, and track your performance with measurable KPIs. Subjective criteria drive selection of influencers and creative strategies.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. What are the criteria for lead scoring?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Binary Demand

JUNE 22, 2023

Although lead generation is typically considered part of a company’s advertising efforts, it is not just limited to paid advertising channels. Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Only B2B

JULY 8, 2021

Despite the plethora of marketing technologies and social media marketing, E-mail is still the best channel to uplift your business. Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. . How to increase click/open rate of my email campaign? You rock, CoSchedule! . Source – CoSchedule.

ROI 118

ROI Email Marketing Practices B2B Marketing 118

Meerkat Marketing

JANUARY 20, 2021

LinkedIn Ads are more expensive than other PPC platforms – so knowing how many conversions you get is of the utmost importance to track your ROI. By focusing on the actions that drive real results and revenue to your business, you can understand your ROI and how it compares to other advertising channels.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

NuSpark Consulting

JULY 8, 2023

Attribution tracking allows businesses to understand which marketing channels and campaigns are driving the most value and return on investment (ROI). By tracking attribution, businesses can identify which channels are driving the most conversions, sales, or other desired actions.

Allocation 130

Allocation Efficiency Buy Media 130

Adobe Experience Cloud Blog

OCTOBER 28, 2019

They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. It’s clear marketing ROI is important. The rising demand for marketing ROI.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. What’s driving the growth of SMS campaigns? 72% of survey respondents said SMS is becoming a more important channel. Email is still the favorite channel among ecommerce shoppers. It’s also popular with consumers.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Rev

MAY 10, 2023

All you have to do is create a campaign that targets a specific account or set of accounts, track the results and adjust your strategy as needed. In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78