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Best practices for multicultural marketing

SmartBrief - Marketing

While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years. Research Get to truly know your audience, before and even during your marketing campaigns and outreach, to ensure content is on target. HMC is a SmartBrief publishing partner.

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American Black consumers: More diverse, demanding and reachable than ever

Martech

Census projects that this will increase to just under 10 million by 2060. The challenge is making campaigns that are more nuanced and aware of cultural differences when targeting this audience. While the majority are African American, about 4.6 million, approximately 10% of the group are foreign-born. At that point, 16% of the U.S.

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FIR B2B #144: THE FUTURE OF VIRTUAL EVENTS

Biznology

The result of Paul’s informal census is that folks can’t wait to get back to F2F. Unlike physical events, this content can be helpful in bringing in new customers and supporting new marketing campaigns, as well as supporting existing customers with FAQs, for example.

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5 essential tips to clearly define your ideal target market

Tomorrow People

Less time and money is spent on content marketing and online advertising, because you don’t need to create multiple campaigns or content streams tailored to each segment or persona. When it comes to the latter, numbers you might’ve calculated during the segmentation process will prove especially useful (like market sizes, growth rates, etc.).

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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

Measuring outdoor advertising used to be a challenge, but with advancements in both data and technology, marketers can now accurately measure their campaigns. It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns.

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7 ways to get to know your audience better

Martech

A number of modern tools are available to help you here, some of which are free — like American FactFinder , which uses United States census information to help you find out key pieces of information about specific demographics. Gauge these metrics over time to establish patterns and learn more about your audience.

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20+ eCommerce Industry Statistics in 7 Charts

seo.co

Based on data sourced from the US Census and Statista, an estimated 20% of retail sales will be online this year compared with 7.6% How can we work with you on your next eCommerce campaign? Total profitability of the industry remains fixed at roughly 4% of overall sales. Citations: . Carter, Britanny (2025).

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