What is a Q&A Case Study? And Why is it Great for B2B Marketing?
JANUARY 5, 2017
This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. An engaging case study makes people say, “if it worked for them, it can work for me.”
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Here are 10 case studies of companies that used insights from web analytics and drove ROI. HARVARD UNIVERSITY : To expand the digital reach of two established schools, Harvard Summer School and Harvard Extension School, Harvard ran a 12-month SEO and PPC campaign.
Lead Gen Tactics from 4 MarketingSherpa Case Studies
B2B Lead Generation Blog
AUGUST 25, 2014
Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.
Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
FEBRUARY 26, 2016
Peter Hoffman, VP of sales and marketing for the company, sat down with Paige Musto, Act-On’s director of communications, to discuss how a traditional firm infused new digital marketing techniques into its day-to-day business activities. Our manufacturers did the marketing.
Guide Campaigns in Assisted Living Marketing: A Case Study
JULY 22, 2014
Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? A good investment of this client’s marketing dollars? As with every marketing decision we make here at Fathom, let’s start with the data.
Your Topmost Misguided Myths About PPC. BUSTED
MARCH 19, 2012
When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. And what marketer isn't?
The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
DECEMBER 1, 2015
Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. PPC Lead Generation Content Marketing Daily Tactical
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
Welcome back marketers. So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Surely not enough to be worth marketing dollars.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g.
Seven Expert Search Engine Marketing Guides
FEBRUARY 25, 2011
Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.
What Is Digital Marketing?
SEPTEMBER 1, 2016
And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. So What Exactly is Digital Marketing?
4 Ways to Improve Your Online Marketing Funnel
MARCH 21, 2013
He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right.
10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
JANUARY 8, 2014
Outbound marketing was good while it lasted but with inbound marketing customers have the ability to find you. Organizations spend a large amount of their annual marketing budget on outbound marketing; missing out on valuable leads and customer engagement that inbound marketing can achieve. Inbound marketing uses a variety of paid and natural search engine marketing efforts to be successful. 4.) Case Studies. PPC Advertising.
7 Benefits of Attribution Realized by B2B Marketers
OCTOBER 5, 2016
B2B marketers tend to rely on social proof and peer recommendations when it comes to martech adoption. For instance, Justin remarked , “Like many marketers, I've long been searching for the holy grail -- that system that could let you model marketing interactions in a way that makes sense.
6 Content Marketing Tips That Drives Leads
B2B Marketing Insider
JUNE 3, 2010
Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push.
How to Utilize B2B Online Marketing to Promote New Solutions
JULY 7, 2015
Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Content Marketing.
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
JULY 21, 2015
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Third Party Studies.
How to Hire a Digital Marketing Agency: Red Flags and Key Questions
Modern B2B Marketing
JANUARY 11, 2017
Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. There are many reasons to consider hiring a digital marketing agency. Digital marketing agencies?
The 15 Best Content Marketing Videos Of 2015
B2B Marketing Insider
SEPTEMBER 15, 2015
We’ve got news for you, content marketers: video isn’t going anywhere. In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. Content Marketing
10 Trends That Defined Digital Marketing in 2016
Modern B2B Marketing
DECEMBER 8, 2016
Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Real-Time Marketing.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.
If Marketing Metrics Are Driving You Crazy, Read This
Modern B2B Marketing
JUNE 13, 2016
Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Here are a five things I’ve learned over the years about marketing metrics, and while they may not be the trendiest, they still hold true to this day: 1. Marketing Metrics b2b
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 41) Inbound Marketing.
How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
JANUARY 24, 2017
With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Paycor Case Study. . Blackbaud Case Study. .
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Mike Pickowicz (PPC/SEM Analyst).
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. Integrated Marketing: The Magic Formula for Success by Blue Kite Marketing. email marketing.
Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
JANUARY 29, 2015
As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.
139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
DECEMBER 22, 2016
And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing.
When You Should (and Shouldn't) Outsource Your Marketing
DECEMBER 17, 2012
Marketing departments, whether one person or one hundred, have kiiiind of a lot of balls to juggle. Lead generation , PPC, SEO, website design, social media, PR, content creation. So to say that you're outsourcing lead generation as an inbound marketer is kind of like.
B2B Marketing | Business to Business Marketing Information Portal
JUNE 3, 2009
B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right.
How to Choose the Right Offer for your PPC Landing Page
OCTOBER 14, 2009
Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? That’s doubly true for search campaigns when, as we describe above: 1.
Evaluating a Healthcare Marketing Agency in 4 Questions
JANUARY 9, 2015
Choosing the right marketing agency can be a difficult decision for any healthcare company. For example, in Fathom’s case, over 10% of the U.S. In any agency, PPC specialists should know what negative keywords to add to nearly all PPC campaigns. References, case studies and testimonials prove what empty promises can’t: That an agency will deliver. And the average return on their marketing investments is 1,154%.
Include video content in your buyers’ journey
AUGUST 10, 2015
In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. Landing page videos to convert browsers into buyers – good for PPC.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities.
Report: Blogs Are An Important Part Of The Marketing Mix
B2B Marketing Insider
NOVEMBER 9, 2010
They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Augmented Reality For B2B Marketing in 2011?"
Report From New York: How Agencies are Using Marketing Automation
JUNE 16, 2014
marketing User Conference in New York City for the first time. marketing Partners breakout, which focused on our agency partners. We all learned a few things about how agencies are using marketing automation. Direct Marketing > Digital Database Marketing.