Campaign Related Topics 
SendX
NOVEMBER 9, 2021
And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns. Campaigns Marketing
Square 2 Marketing
DECEMBER 5, 2022
It ’ s not uncommon for people to want to jump right into the tactical execution of campaigns. You MUST be able to answer yes to each of the following items before you launch any campaign.
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DivvyHQ
NOVEMBER 14, 2022
Are you looking to simplify your marketing campaign management process? Check out our latest article for tips on how to streamline your campaigns for maximum efficiency, from creating a unified campaign structure to using automation to save time and effort.
JangoMail
JANUARY 24, 2023
In JangoMail’s latest updates on February 1st, Campaigns will be updated to enhance the look of JangoMail’s user interface and help make it easier to use. Types include: Campaign, Previews, Saved and Other Have questions or want to learn more?
Speaker: Candyce Edelen, CEO, PropelGrowth
LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.
Tyler Heuple
OCTOBER 27, 2021
ABM Campaign Crash Course: Step-by-Step Guide to Upgrade Your ABM Campaigns with Intent Data
SendX
AUGUST 31, 2021
And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns.
The Point
JANUARY 27, 2022
When companies look to get started in Account-Based Marketing (ABM) , the first step is very often a pilot campaign. Here’s why: ABM is not a campaign. If yours is 6-18 months, don’t expect to run a 3-month campaign and generate meaningful ROI.
SendX
NOVEMBER 10, 2021
Your Email Campaign Launchpad. Launch Your Email Campaign on Your Site. Launch Your Campaign on People’s Platforms. Table of Contents. Introduction. The Numbers Are In Your Favor! Launch With Your Existing List. Free Storage: How Dropbox Doubled Its User Base Quarterly.
The Point
JUNE 30, 2017
In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” A typical narrative in these situations: We’ve been hearing about ABM, our boss is asking about ABM, we want to try ABM, can you help us put together a campaign so we can test the waters and give ABM a try? There’s only one problem: there really is no such thing as an “ABM Campaign.”. The post ABM is a Strategy, Not a Campaign.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. The modern era of MarTech is great, isn't it?
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Engagio
NOVEMBER 15, 2022
Demandbase CEO Gabe Rogol explains why it's time to stop doing marketing campaigns and start thinking of campaigns as joint sales and marketing plays. The post Stop Doing Marketing Campaigns appeared first on Demandbase
DivvyHQ
JANUARY 11, 2023
Check out our latest article that provides 7 examples of effective content-based ABM campaigns from some of the nation's top companies. Are you new to ABM (account-based marketing) but planning to deploy some ABM tactics in 2023? We have some inspiration for you today.
JangoMail
OCTOBER 7, 2021
What is a drip campaign? Drip campaigns, also known as Autoresponders, are a series of automatic emails sent at predetermined intervals. When we talk about drip campaigns here at JangoMail, we call them Autoresponders. Create your campaign(s). Re-engagement Campaigns.
Litmus
AUGUST 16, 2022
It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. Read on for B2B email campaign ideas that will improve your email engagement and performance, and boost your brand presence.
To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools. The industries must update their strategies to smoothly run the campaigns without hassle. The actionable tips mentioned here will help you in this area.
Bannerflow
DECEMBER 16, 2021
Today we celebrate the last winner of 2021’s best display campaign competition. At the end of every quarter, we highlight the very best display campaigns out there, focusing on the use of technology, design, and impact of a campaign. What was the purpose of the winning campaign?
Marketing Insider Group
DECEMBER 20, 2021
Defining the metrics that matter most is foundational to developing successful marketing campaigns. Let’s look at the basics of marketing metrics and KPIs and dive into some of the marketing metrics you should be using to measure your campaigns’ success.
InsightSquared
SEPTEMBER 11, 2019
Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. .
SendX
NOVEMBER 17, 2022
Email marketing has come a long way. Several tools and software in the market let marketers be creative and give customers a gratifying experience. Email marketing strategy
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
Heinz Marketing
SEPTEMBER 8, 2022
One thing that really sticks out is the importance of preparing and planning to launch a campaign. Often times, if not documented, small but important details can slip through the cracks which can have a negative impact on the launch of your campaign. Why a campaign launch checklist?
The Point
MAY 16, 2018
There are many, legitimate reasons for why it may make sense to mount a concerted, integrated campaign to target a competitor’s customer base: A competitor gets acquired. Unfortunately, competitive campaigns tend to foster a kind of in-your-face, gloves off, no holds barred approach, and herein is where many of these same campaigns fall short in generating engagement, opportunities, and actual results. So what do most competitive campaigns do?
DivvyHQ
JUNE 13, 2022
What’s the best way to attribute marketing campaigns to revenue? It requires developing campaigns that are trackable and measurable against revenue goals. The answer isn’t one thing: it’s many. Let’s dive into how to do it.
The Point
APRIL 16, 2019
Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords. The most obvious keywords in any B2B campaign are those with higher search volumes and higher-than-average costs per click, particularly in competitive niches.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
Tomorrow People
AUGUST 1, 2017
Test your marketing mettle before you embark on the next campaign! b2b promotional campaignsReady for duty or missing in action?
Bannerflow
MARCH 18, 2021
The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. Nextory and its unique cross channel campaign for Valentine’s Day. Originally made for Instagram, Nextory’s campaign is simple and effective.
Sharpspring
SEPTEMBER 16, 2021
If you treat each campaign separately or make dramatic changes every time, you’ll confuse your audience and miss out on valuable data that could help you improve. So, how do you go about effectively testing your email campaigns? Email Campaign Best Practices.
SendX
OCTOBER 29, 2020
Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. It’s a sensational ROI, but how do you get to the point that you can run email campaigns like a true digital marketing expert? A report even reveals that marketers who used segmented campaigns noted a 760% increase in revenue.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.
Parse.ly
NOVEMBER 2, 2022
UTM campaign tracking. UTMs offer detailed information about the URL to help analyze the effectiveness of referral traffic sources for multi-channel campaigns. . UTM parameters are identifying labels used to track specific information related to the campaign and URL.
Influitive
JANUARY 27, 2017
To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.
SendX
DECEMBER 5, 2019
And this time we are bringing you the Campaign Monitor vs Mailchimp face-to-face, to see what Campaign Monitor can bring to the table and Mailchimp can't. Let's find out, I declare that the Campaign Monitor vs Mailchimp comparison has officially started.
DivvyHQ
AUGUST 19, 2022
Immersing them in campaigns with consistent and relevant messaging will create a bevy of loyal customers for your company. Learn more about running integrated marketing campaigns in today's post. How do you create an unbreakable connection with your prospects and customers?
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
SendX
DECEMBER 2, 2020
So in this guide, we have decoded the pricing structure of Campaign Monitor from plans, discount TL;DR? You can also opt for a 'pay per campaign' plan which costs $5/campaign and 1cent per recipient. Campaign monitor has a fixed charge of $5 per campaign and then 1cent per recipient.
Leadspace
NOVEMBER 16, 2022
In the times of direct marketing, we were told that the list is one of the most important ingredients of a successful campaign. The truth is that creating a segment or list for a campaign is pretty much driven almost entirely by a campaign manager’s gut instinct.
InsightSquared
SEPTEMBER 11, 2019
Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. .
Bannerflow
JANUARY 18, 2022
The best display advertising campaigns of 2021 were among the most inventive we have seen. And of course, the ad campaigns that were the best in 2022 feature both these traits in abundance. Finding the best display advertising campaign of 2021.
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
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