The Point

JUNE 30, 2017

In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” A typical narrative in these situations: We’ve been hearing about ABM, our boss is asking about ABM, we want to try ABM, can you help us put together a campaign so we can test the waters and give ABM a try? There’s only one problem: there really is no such thing as an “ABM Campaign.”. The post ABM is a Strategy, Not a Campaign.

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Navigate the Channel

FEBRUARY 12, 2021

The post Campaign Development appeared first on ER Marketing. home slider

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Influitive

JUNE 27, 2018

What if creating advocate marketing campaigns—that turn your best customers into vocal advocates—were as easy as waving a magic wand? Anyone who has ever built an advocacy campaign will tell you that it can take a lot of work. As Influitive’s Campaigns Specialist, I spend most of my time building. That’s where I come in.

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Influitive

JANUARY 27, 2017

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

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Advertisement

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Deliverability

Zoominfo

MARCH 2, 2021

Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments. Big data provides companies the opportunity to make the content within email campaigns diverse and personal.

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Bannerflow

MARCH 18, 2021

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. Nextory and its unique cross channel campaign for Valentine’s Day. Originally made for Instagram, Nextory’s campaign is simple and effective.

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The Point

MAY 16, 2018

There are many, legitimate reasons for why it may make sense to mount a concerted, integrated campaign to target a competitor’s customer base: A competitor gets acquired. Unfortunately, competitive campaigns tend to foster a kind of in-your-face, gloves off, no holds barred approach, and herein is where many of these same campaigns fall short in generating engagement, opportunities, and actual results. So what do most competitive campaigns do?

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The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords. The most obvious keywords in any B2B campaign are those with higher search volumes and higher-than-average costs per click, particularly in competitive niches.

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Influitive

JANUARY 4, 2018

I’m going to let you in on a little secret that the most successful advocate marketers have in common: instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by campaigns in the context of your AdvocateHub advocate.

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Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Sales

SendX

APRIL 16, 2021

As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results. Choose a Professional Email Address For readers to engage and respond to your campaigns, using a professional email address is crucial to improving your credibility.

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Tomorrow People

AUGUST 1, 2017

Test your marketing mettle before you embark on the next campaign! b2b promotional campaignsReady for duty or missing in action?

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SendX

DECEMBER 5, 2019

And this time we are bringing you the Campaign Monitor vs Mailchimp face-to-face, to see what Campaign Monitor can bring to the table and Mailchimp can't. Let's find out, I declare that the Campaign Monitor vs Mailchimp comparison has officially started.

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Brandwatch Marketing

NOVEMBER 6, 2018

By analyzing well-known campaigns in recent history, brands can uncover lessons about the effectiveness of different types of campaigns. Marketing Mike Baker campaign campaigns marketing marketing campaign marketing campaigns

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Advertiser: ZoomInfo

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Zoominfo

Webbiquity

JANUARY 17, 2020

If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. This post details how GDPR can be beneficial for email campaigns, as well as how it can impact your marketing efforts. Guest post by Stuart Cooke.

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Marketing Insider Group

SEPTEMBER 22, 2020

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. But the truth is that most marketing campaigns don’t need to be that complicated.

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Lead Generation Generation Campaign Tips 213

Sharpspring

MARCH 12, 2021

The phrase “drip campaign” may have you envisioning a leaky faucet, but it’s nothing of the kind. A drip campaign can be a useful strategy when designing an automated email campaign. Types of email drip campaigns. Building email drip campaigns.

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Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. Finding the Best Display Campaign of 2020. Every year, there are seasonal winners of our display campaign competition and this year there were four notable entries. The winner of best display ad campaign of 2020: ATG.

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Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Account Based Marketing

SendX

OCTOBER 29, 2020

Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. It’s a sensational ROI, but how do you get to the point that you can run email campaigns like a true digital marketing expert? A report even reveals that marketers who used segmented campaigns noted a 760% increase in revenue.

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Email Campaign Campaign Email Tips 150

Bannerflow

MARCH 4, 2021

The popularity of gaming – and with it the importance of gaming advertising campaigns – is soaring. In this article, we’ll take a look at the best gaming advertising campaigns, what makes them stand out, and what we can learn from them. They were followed up by the Believe campaign.

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SendX

NOVEMBER 26, 2020

Invariably, bulk email campaigns, i.e, Source : oberlo But, do bulk email campaigns work for everyone? If you have been planning to run a bulk email marketing campaign, here are some strategies that can help you get the maximum ROI out of it.

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Onalytica B2B

MARCH 12, 2018

To achieve real, long term results from influencer marketing, the first step is to stop treating influencers like campaigns and start treating them as people with real value to offer. If you insist on treating your influencers like campaigns, then guess what – they’ll act like campaigns. Obsessing over numbers and prioritising an influencer’s follower numbers is too much of a short term campaign mind-set.

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Advertiser: ZoomInfo

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Tactics

SendX

NOVEMBER 12, 2020

Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI ! It’s only going to raise the cost of your campaign, without bringing any ROI. If your offer aims at salespeople, sending outreach campaigns to marketers or CEOs would be inefficient.

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Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. How to Audit Your Email Campaigns. The steps below focus primarily on the manual components of your campaigns.

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Matchcraft

JANUARY 8, 2021

MatchCraft’s adVantage platform has been designed to make campaign setup & management intuitive, time & cost-effective and thus, scalable. One such feature is the ability to clone existing campaigns between existing ad Vantage accounts, to new ad Vantage accounts and across markets.

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Marketing Insider Group

JUNE 22, 2017

The post The 6 Basic Nurture Campaigns and When to Use Them appeared first on Marketing Insider Group. Content Marketing basic nurture campaigns nurture campaigns nurture marketing nurture marketing best practicesLead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales.

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Advertiser: ZoomInfo

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

ROI

KoMarketing Associates

JULY 17, 2018

In an effort to save time and maximize resources and results, your organization (and you as a content marketer) should think about ways to create integrated content marketing campaigns. Below are some steps to consider as you embark on your journey toward a more rewarding campaign. Step 1: Identify a Campaign and its KPIs. Before anything else can be done, you must first identify a theme for the campaign. Email Campaign #1. Email Campaign #2.

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Sharpspring

FEBRUARY 16, 2021

Specifically, in this blog we’ll talk about the right tools to unlock SharpSpring campaign performance metrics. SharpSpring Campaign Performance Metrics in Action. Even More Ways to Track Campaign Performance. Marketing campaign metrics campaign performance UTM Codes

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Marketing Insider Group

AUGUST 11, 2020

Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. Below, you’ll find five marketing campaign examples that have inspired their audiences to take action.

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Marketing Insider Group

JULY 22, 2020

There are plenty of ways that marketing campaigns can be automated. In order to create a truly personalized and optimized email campaign, you need to have a clear understanding of the buyer’s journey and the way that content helps your customers go from one phase to the next.

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Advertiser: ZoomInfo

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Organization

Tomorrow People

AUGUST 15, 2017

Discover what your marketing metrics are saying about the performance of your B2B marketing campaigns, and why high numbers don’t necessarily equate to good news. b2b promotional campaigns

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