ABM is a Strategy, Not a Campaign.

The Point

In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” There’s only one problem: there really is no such thing as an “ABM Campaign.”. The post ABM is a Strategy, Not a Campaign.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. An email campaign here. A search campaign there.

Trending Sources

How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

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Five steps to high-performing B2B promotional campaigns

Tomorrow People

Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns

The 6 Basic Nurture Campaigns and When to Use Them

B2B Marketing Insider

The post The 6 Basic Nurture Campaigns and When to Use Them appeared first on Marketing Insider Group. Content Marketing basic nurture campaigns nurture campaigns nurture marketing nurture marketing best practicesLead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales.

Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.

Customer Experience Matrix

But I think the topic is extraordinarily important, so here is a summary in sushi-sized bites: - the conventional flow-chart model of marketing campaigns can’t capture the complexity of today’s disjointed customer journeys. -

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

During the Olympics, many global brands run extensive campaigns, sometimes putting a large percentage of their yearly marketing budget towards these efforts. The post Origami Logic Scores Gold with “Brand Olympics” Campaign appeared first on The Point.

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Here are 10 tips for designing an effective trade show follow-up campaign. Have the campaign designed and ready to launch so that response emails can go out immediately upon leads entering the system.

Automated Marketing Campaigns: An Immodest Proposal

Customer Experience Matrix

I wrote last June about replacing traditional multi-step campaigns with a system that tracks customers through journey stages and executes short sequences of actions, called “plays”, at each stage. The problem with multi-step campaigns is the number of options to test.

4 Big Reasons Your Email Campaigns Are Being Ignored

B2B Marketing Insider

The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group. If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Blogs may generate leads […].

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. Brand campaign. Digital brand campaigns are about creating brand name recognition. Gated education content asset campaign. Compete campaign.

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Stop doing short-term digital campaigns

Biznology

But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. If this is your situation, the culprit is short-term campaigns. New digital campaigns take four to six months to mature.

The Best Digital Campaigns of 2012

grow - Practical Marketing Solutions

The best digital campaigns of 2012 from Gregory Pouy. Gregory has compiled his annual list of the best digital marketing campaigns of 2012. Greg has also done a great job identifying a key take away for each campaign.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.

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Your 6 Step Guide to Creating a Holiday Marketing Campaign

ScribbleLive

T’is the season of giving, and the most effective holiday marketing campaigns are crafted in this generous spirit. Whatever you choose to gift wrap as part of your holiday marketing campaign, it’s not a good idea to leave planning and execution to the last minute — much like ticking items off of your holiday shopping list. To help you out, we’ve created a six-step guide for building a festive and effective holiday marketing campaign.

6 Best Practices For More Effective Direct Mail Campaigns

Radius

The data is clear – engaging your customers where they want to be engaged in multiple formats improves response rates and the effectiveness of campaigns across every channel. Best Practices for Direct Mail Campaigns. 2) Personalize the campaign. Total campaign budget.

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Stop. Look. Listen. It’s time for an influencer marketing campaign

grow - Practical Marketing Solutions

So, while the stats support launching your own influencer marketing campaign, there are a three stop lights you should heed first: 1. Unless you have an unlimited budget, you may not be able to afford an actual celebrity of even a self-made influencer for your marketing campaign.

The World’s Best Digital Marketing Campaigns

grow - Practical Marketing Solutions

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. In this presentation, which he prepared in English exclusively for you, Greg goes beyond reporting on 11 catchy digital campaigns. Case studies innovation Internet marketing best digital marketing campaigns gregory pouy

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. Or the campaign could be suffering from a myriad of issues relating to design, copy structure, and deliverability.

My Campaign Sucks…Now What?

Hubspot

It took three months to launch that marketing campaign from start-to-finish. The campaign numbers still aren’t great. But has your campaign even run for long enough at this point to know whether or not it is performing well? Is your idea of a campaign the same as mine?

10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. In fact, 78% of marketers say that determining the success of influencer marketing campaigns will be a top challenge in 2017.

How to Measure Campaign Effectiveness

Salesfusion

You’re a marketer who just spent the past several months planning and executing a campaign. In short, you lived and breathed this campaign every day you entered the office and now it’s over. Do you know how your campaign did? Let’s say you’re running an email campaign.

How Email Marketing Campaigns are Like the U.S. Elections

Act-On

Great candidates (like great content) have a concise call to action that evokes passion about the issues (read: pain points) and ultimately encourages the voter (recipient) to possibly donate (click through and purchase) to the campaign. What does the coming U.S.

Winning B2B Email Campaign Keeps it Simple

The Point

To me, this is a campaign that works. What you don’t see in this email are many of the things that commonly bog down B2B campaigns, to their detriment, notably a tedious introductory paragraph designed to grab the reader and “set up” the business case for why he/she wants the offer.

5 Common Mistakes that Destroy a Drip Campaign

Modern B2B Marketing

Your outbound marketing campaigns have to keep up. A drip marketing campaign is usually triggered by an action the user takes—filling out a form, downloading content, making a purchase, etc. How to Start a Drip Marketing Campaign.

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The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly

Influitive b2b

Marketing Leaders Pipeline & Revenue Growth Sales Professionals ABM abm best practices abm ca abm campaign ideas abm customer advocacy abm ebook abm metrics abm results account based marketing account-based marketing campaign examples b2b ABM b2b account based marketing b2bmarketingzone combining abm and advocacy Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success.

6 Examples of Lead Nurturing Campaigns

Modern Marketing

Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. Sharing relevant, educational content is the heart of this campaign.

How To Plan, Execute & Measure a Direct Mail Campaign

bizible

In the closing months of 2016, we wanted to run a campaign that would impact sales opportunities and help our sales team have a great Q4. We decided on a direct mail campaign. Below, learn how we planned, executed and measured our most recent direct mail campaign.

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B2B Marketing: Moving Beyond Campaigns

Digital B2B Marketing

Is your B2B marketing activity still built around a series of campaigns? Should they wait until you roll our your compliance campaign? The old campaign construct simply can’t deliver that today. Q1: Security. Q2: Cloud and Mobile. Q3: Lower Cost. Q4: Compliance.

The Top 4 Nurture Campaigns You Need to Start Doing

Salesfusion

The post The Top 4 Nurture Campaigns You Need to Start Doing appeared first on Salesfusion. Email Marketing Marketing Automation B2B Marketing

How to Build a Successful Content Marketing Campaign

bizible

Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. Once you establish a healthy campaign, you should keep evaluating how well it’s working and refine the process if necessary.

7 of the Best Email Marketing Campaigns of 2016

Modern B2B Marketing

Standing out from the crowd means innovating, testing, and creating the best email marketing campaigns your audience sees. Here are seven of the best email marketing campaigns we saw in 2016. This particular email campaign invites the recipient to a live software demo with an expert.

How To Run An Effective SMS Marketing Campaign

Modern Marketing

There are lots of ways to do a texting campaign right and lots of ways to do it wrong, too. Clients’ histories with your business are the building blocks of a great SMS marketing campaign. SMS marketing campaigns can be a great addition to your mobile marketing strategy.

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Optimove Optibot Automates Campaign Optimization

Customer Experience Matrix

It assigns customers to states (which it calls microsegments) and sends different marketing campaigns to people in each state. What’s new about Optibot is that defining microsegments and picking the best campaign actions per segment have now been automated. I finally caught up with Optimove for a briefing on the Optibot technology they introduced last September. For a bit of background, Optimove is a Journey Orchestration Engine that focuses on customer retention.

Marketo's Engagement Engine Simplifies Complex Marketing Automation Campaigns

Customer Experience Matrix

I’ve long said that the best campaign design would be one circle: the system executes the best treatment for each customer, waits a day, and repeats. It has more than one step but does get away from the idea of a rigid, branching campaign flow.

How To Create A Successful B2B Marketing Campaign Budget

B2B Marketing Insider

Launching a B2B marketing campaign for the very first time or for a new market can be hard. The post How To Create A Successful B2B Marketing Campaign Budget appeared first on Marketing Insider Group.

Three Top Marketing Tools That Will Boost Your Campaign Performance

Tomorrow People

Find out how to use these 3 indispensable tools to successfully deliver better marketing campaigns and results. Are you making the most of marketing technology?

The Greatest Prospecting Campaign I’ve Ever Run

Vidyard

No … this isn’t a Quentin Tarantino movie (though that sounds kind of awesome), this is the story behind the greatest prospecting campaign I’ve ever run. Let’s get to the meat of why you’re here: to read about why my prospecting campaign at Dyn was the best I’ve ever run.

Tools I use to amplify social campaigns

Biznology

The post Tools I use to amplify social campaigns appeared first on Biznology. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends.

The 10 Best User-Generated Content Campaigns on Instagram

Hubspot

This is a clever UGC campaign other B2B brands should take note of -- especially if the products and services themselves aren't especially sexy. Women's clothing company Aerie's #AerieReal campaign is #UGCgoals. The campaign is simple, but powerful.