Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. This post details how GDPR can be beneficial for email campaigns, as well as how it can impact your marketing efforts. Guest post by Stuart Cooke.

ABM is a Strategy, Not a Campaign.

The Point

In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” A typical narrative in these situations: We’ve been hearing about ABM, our boss is asking about ABM, we want to try ABM, can you help us put together a campaign so we can test the waters and give ABM a try? There’s only one problem: there really is no such thing as an “ABM Campaign.”. The post ABM is a Strategy, Not a Campaign.

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The Secrets Behind Successful Campaigns

Brandwatch Marketing

By analyzing well-known campaigns in recent history, brands can uncover lessons about the effectiveness of different types of campaigns. Marketing Mike Baker campaign campaigns marketing marketing campaign marketing campaigns

How To Hack Influitive’s New Campaign Content Library To Create Custom Campaigns

Influitive

What if creating advocate marketing campaigns—that turn your best customers into vocal advocates—were as easy as waving a magic wand? Anyone who has ever built an advocacy campaign will tell you that it can take a lot of work. As Influitive’s Campaigns Specialist, I spend most of my time building. That’s where I come in.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. How to Audit Your Email Campaigns. The steps below focus primarily on the manual components of your campaigns.

Tips for a Successful Competitive Campaign

The Point

There are many, legitimate reasons for why it may make sense to mount a concerted, integrated campaign to target a competitor’s customer base: A competitor gets acquired. Unfortunately, competitive campaigns tend to foster a kind of in-your-face, gloves off, no holds barred approach, and herein is where many of these same campaigns fall short in generating engagement, opportunities, and actual results. So what do most competitive campaigns do?

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords. The most obvious keywords in any B2B campaign are those with higher search volumes and higher-than-average costs per click, particularly in competitive niches.

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Campaign Monitor vs Mailchimp - Email Marketing Against the All-In-One Marketing Platform

SendX

And this time we are bringing you the Campaign Monitor vs Mailchimp face-to-face, to see what Campaign Monitor can bring to the table and Mailchimp can't. Let's find out, I declare that the Campaign Monitor vs Mailchimp comparison has officially started.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

The 7 Building Blocks Of High Impact Advocate Marketing Campaigns

Influitive

I’m going to let you in on a little secret that the most successful advocate marketers have in common: instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by campaigns in the context of your AdvocateHub advocate.

Integrating Content Marketing Into Your Online Campaigns

KoMarketing Associates

In an effort to save time and maximize resources and results, your organization (and you as a content marketer) should think about ways to create integrated content marketing campaigns. Below are some steps to consider as you embark on your journey toward a more rewarding campaign. Step 1: Identify a Campaign and its KPIs. Before anything else can be done, you must first identify a theme for the campaign. Email Campaign #1. Email Campaign #2.

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B2B Marketing Campaign Fitness Drill

Tomorrow People

Test your marketing mettle before you embark on the next campaign! b2b promotional campaignsReady for duty or missing in action?

How to Boost the ROI of PPC Campaigns With Targeted Optins

Optinmonster

Looking to boost the effectiveness of your PPC campaigns? In this post, we’ll show you how to boost the ROI of PPC campaigns by using targeted optins on your site. Adding pixels to your optin campaigns for smarter targeting and tracking.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

The Most Successful Content Marketing Campaigns Share These Traits

DivvyHQ

But what are the essential ingredients that transform your content and campaigns into a noteworthy content experience? Successful content marketing campaigns share several critical traits. To succeed in the content marketing game, your content needs to be stellar (at minimum).

The Step-By-Step Guide to Running a Successful Email Marketing Campaign

Marketing Insider Group

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign.

The Successful Campaign

Brandwatch Marketing

Utilizing social media analytics to plan and drive a more successful marketing campaign. Marketing Mike Baker campaign campaign analysis campaign planning

5 Awesome Marketing Campaign Examples and What Makes Them Special

Marketing Insider Group

Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. While we believe that always-on marketing gives you a much better chance of marketing success, there are some examples of marketing campaigns that rise above the rest. Below, you’ll find five marketing campaign examples that have inspired their audiences to take action.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

The 6 Basic Nurture Campaigns and When to Use Them

Marketing Insider Group

The post The 6 Basic Nurture Campaigns and When to Use Them appeared first on Marketing Insider Group. Content Marketing basic nurture campaigns nurture campaigns nurture marketing nurture marketing best practicesLead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales.

Influencers are People, NOT Campaigns

Onalytica B2B

To achieve real, long term results from influencer marketing, the first step is to stop treating influencers like campaigns and start treating them as people with real value to offer. If you insist on treating your influencers like campaigns, then guess what – they’ll act like campaigns. Obsessing over numbers and prioritising an influencer’s follower numbers is too much of a short term campaign mind-set.

Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

PFL, in conjunction with Demand Metric, recently published the “State of Multichannel Marketing” report, and statistics showed that 54% of marketers use three or four different marketing channels for their campaigns.

A step-by-step on how to create a lead nurturing campaign

RockContent

To achieve this, they need to build a relationship with prospects, which is possible with a lead nurturing campaign. To run a good campaign, it is also essential to know some practices. In this post, we will talk about a lead nurturing campaign in detail.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

5 Steps to Creating a Content Marketing Campaign

Marketing Insider Group

When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. The post 5 Steps to Creating a Content Marketing Campaign appeared first on Marketing Insider Group.

Using Salesforce Campaign Hierarchies

Heinz Marketing

Taking a break from COVID-19 content to share with you what I’ve recently learned about campaign hierarchies in Salesforce. Most of the work I do in Salesforce is around reporting so when I learned about campaign hierarchies and the impact on reporting, I was very excited to learn more.

How to Automate Every Facet of Your Email Marketing Campaign

Marketing Insider Group

There are plenty of ways that marketing campaigns can be automated. In order to create a truly personalized and optimized email campaign, you need to have a clear understanding of the buyer’s journey and the way that content helps your customers go from one phase to the next. In addition to trigger-based emails, you should also consider automating a sequential messaging plan – or a “drip” campaign – that tweaks content based on the customer’s response.

Marketing metrics: symptoms of poor b2b marketing campaign performance

Tomorrow People

Discover what your marketing metrics are saying about the performance of your B2B marketing campaigns, and why high numbers don’t necessarily equate to good news. b2b promotional campaigns

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Data Shows Tuesdays, Thursdays Best for Marketers Launching Email Campaigns

KoMarketing Associates

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%).

Ranking The Top Campaigns of 2018

Brandwatch Marketing

Ranking the top campaigns of 2018 based on online metrics such as conversation volume and consumer sentiment. Advertising 2018 best campaigns ad advertisement best ads of 2018 best campaigns of 2018 campaign campaign performance top campaigns of 2018

How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Keep separate records for each marketing campaign, and each platform where you’re gaining subscribers. Collecting data on your various customer personas allows you to personalize your marketing campaigns. Using an A/B Testing Campaign To Understand Your Responses. There are many factors to a successful email campaign. You can test your email campaigns before you start by running two different subject lines and collecting data on which results in more leads.

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Customer-Powered ABM: How to let your Customers Fuel Your ABM Campaigns

Influitive

Customer Marketers Customer References Marketing Leaders Referrals Sales Professionals Uncategorized ABM abm best practices abm campaign ideas ABM campaigns abm customer advocacy advocacy advocacy marketing advocate marketing program B2B advocates B2B marketing customer evidence customer reference customer referrals social proofLooking to work your way into tough-to-crack ABM target accounts? Let me tell you something.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

The Legacy of Campaign Management

Brandwatch Marketing

Social Media Analytics plays an important part in the long game of a business — not just how a recent campaign performed, but what can be learned from it to improve the next one. We looked at the process of measuring a single campaign with Social Media Analytics.