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Campaign Related Topics 
SendX
NOVEMBER 9, 2021
And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns. Campaigns Marketing
SendX
AUGUST 31, 2021
And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns.
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The Point
JANUARY 27, 2022
When companies look to get started in Account-Based Marketing (ABM) , the first step is very often a pilot campaign. Here’s why: ABM is not a campaign. If yours is 6-18 months, don’t expect to run a 3-month campaign and generate meaningful ROI.
Heinz Marketing
SEPTEMBER 8, 2022
One thing that really sticks out is the importance of preparing and planning to launch a campaign. Often times, if not documented, small but important details can slip through the cracks which can have a negative impact on the launch of your campaign. Why a campaign launch checklist?
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Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!
SendX
NOVEMBER 10, 2021
Your Email Campaign Launchpad. Launch Your Email Campaign on Your Site. Launch Your Campaign on People’s Platforms. Table of Contents. Introduction. The Numbers Are In Your Favor! Launch With Your Existing List. Free Storage: How Dropbox Doubled Its User Base Quarterly.
Litmus
AUGUST 16, 2022
It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. Read on for B2B email campaign ideas that will improve your email engagement and performance, and boost your brand presence.
Influitive
JANUARY 27, 2017
To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.
JangoMail
OCTOBER 7, 2021
What is a drip campaign? Drip campaigns, also known as Autoresponders, are a series of automatic emails sent at predetermined intervals. When we talk about drip campaigns here at JangoMail, we call them Autoresponders. Create your campaign(s). Re-engagement Campaigns.
Influitive
JUNE 27, 2018
What if creating advocate marketing campaigns—that turn your best customers into vocal advocates—were as easy as waving a magic wand? Anyone who has ever built an advocacy campaign will tell you that it can take a lot of work. As Influitive’s Campaigns Specialist, I spend most of my time building. That’s where I come in.
Speaker: Candyce Edelen, CEO, PropelGrowth
LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.
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Bannerflow
DECEMBER 16, 2021
Today we celebrate the last winner of 2021’s best display campaign competition. At the end of every quarter, we highlight the very best display campaigns out there, focusing on the use of technology, design, and impact of a campaign. What was the purpose of the winning campaign?
DivvyHQ
JUNE 13, 2022
What’s the best way to attribute marketing campaigns to revenue? It requires developing campaigns that are trackable and measurable against revenue goals. The answer isn’t one thing: it’s many. Let’s dive into how to do it.
DivvyHQ
AUGUST 19, 2022
Immersing them in campaigns with consistent and relevant messaging will create a bevy of loyal customers for your company. Learn more about running integrated marketing campaigns in today's post. How do you create an unbreakable connection with your prospects and customers?
The Point
MAY 16, 2018
There are many, legitimate reasons for why it may make sense to mount a concerted, integrated campaign to target a competitor’s customer base: A competitor gets acquired. Unfortunately, competitive campaigns tend to foster a kind of in-your-face, gloves off, no holds barred approach, and herein is where many of these same campaigns fall short in generating engagement, opportunities, and actual results. So what do most competitive campaigns do?
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. The modern era of MarTech is great, isn't it?
InsightSquared
SEPTEMBER 11, 2019
Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. .
Influitive
JANUARY 4, 2018
I’m going to let you in on a little secret that the most successful advocate marketers have in common: instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by campaigns in the context of your AdvocateHub advocate.
DivvyHQ
AUGUST 30, 2022
In today's post, guest contributor Yauhen Zaremba is digging in to what characterizes an interactive marketing campaign and examples of some of the best.
Engagio
SEPTEMBER 15, 2022
Learn to build an account-based marketing (ABM) campaign that orchestrates engagement across marketing channels to land bigger, more valuable accounts faster with this step-by-step worksheet. The post ABM Campaign Orchestration Worksheet appeared first on Demandbase
To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools. The industries must update their strategies to smoothly run the campaigns without hassle. The actionable tips mentioned here will help you in this area.
The Point
APRIL 16, 2019
Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords. The most obvious keywords in any B2B campaign are those with higher search volumes and higher-than-average costs per click, particularly in competitive niches.
Marketing Insider Group
DECEMBER 20, 2021
Defining the metrics that matter most is foundational to developing successful marketing campaigns. Let’s look at the basics of marketing metrics and KPIs and dive into some of the marketing metrics you should be using to measure your campaigns’ success.
Optinmonster
JULY 28, 2022
Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. Why You Should Track Marketing Campaigns. The first thing to track about your marketing campaigns is traffic.
Bannerflow
MARCH 18, 2021
The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. Nextory and its unique cross channel campaign for Valentine’s Day. Originally made for Instagram, Nextory’s campaign is simple and effective.
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
Sharpspring
SEPTEMBER 16, 2021
If you treat each campaign separately or make dramatic changes every time, you’ll confuse your audience and miss out on valuable data that could help you improve. So, how do you go about effectively testing your email campaigns? Email Campaign Best Practices.
Zoominfo
MARCH 2, 2021
Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments. Big data provides companies the opportunity to make the content within email campaigns diverse and personal.
Tomorrow People
AUGUST 1, 2017
Test your marketing mettle before you embark on the next campaign! b2b promotional campaignsReady for duty or missing in action?
SendX
OCTOBER 29, 2020
Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. It’s a sensational ROI, but how do you get to the point that you can run email campaigns like a true digital marketing expert? A report even reveals that marketers who used segmented campaigns noted a 760% increase in revenue.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
SendX
JUNE 8, 2022
Crypto marketing solutions will grow from $4.9 billion to $67.4 billion by 2026. That means stiffer competition and a more volatile customer base. Crypto Marketing
Bannerflow
JANUARY 18, 2022
The best display advertising campaigns of 2021 were among the most inventive we have seen. And of course, the ad campaigns that were the best in 2022 feature both these traits in abundance. Finding the best display advertising campaign of 2021.
SendX
NOVEMBER 10, 2021
Your Email Campaign Launchpad. Launch Your Email Campaign on Your Site. Launch Your Campaign on People’s Platforms. Table of Contents. Introduction. The Numbers Are In Your Favor! Launch With Your Existing List. Free Storage: How Dropbox Doubled Its User Base Quarterly.
SendX
DECEMBER 2, 2020
So in this guide, we have decoded the pricing structure of Campaign Monitor from plans, discount TL;DR? You can also opt for a 'pay per campaign' plan which costs $5/campaign and 1cent per recipient. Campaign monitor has a fixed charge of $5 per campaign and then 1cent per recipient.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.
SendX
DECEMBER 5, 2019
And this time we are bringing you the Campaign Monitor vs Mailchimp face-to-face, to see what Campaign Monitor can bring to the table and Mailchimp can't. Let's find out, I declare that the Campaign Monitor vs Mailchimp comparison has officially started.
Webbiquity
JUNE 25, 2021
Creating engaging marketing campaigns should be a priority for every business. When done well, such campaigns can keep your brand top of mind for an extended time. Focus on the following three factors to maximize engagement with your marketing campaigns. Contributed post.
Navigate the Channel
FEBRUARY 12, 2021
The post Campaign Development appeared first on ER Marketing. home slider
InsightSquared
SEPTEMBER 11, 2019
Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. .
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
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