INDUSTRY INSIGHTS YOUR PEERS ARE READING
Getting your programmatic campaign up and running, although it seems like a lot, is really just a matter of a few steps. Connecting campaign goals & digital marketing tactics. Start by setting campaign parameters. Flight Dates: Set the dates you want the campaign to run. MORE
So you’re ready to send your content on the “campaign trail.” Campaign tracking is super easy…to screw up. As the Customer Support manager here at Parse.ly, I answer questions about our campaign tracking at least weekly (if not more often). What do campaign groups do? MORE
Getting your programmatic campaign up and running, although it seems like a lot, is really just a matter of a few steps. Connecting campaign goals & digital marketing tactics. Start by setting campaign parameters. Flight Dates: Set the dates you want the campaign to run. MORE
To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. MORE
To achieve real, long term results from influencer marketing, the first step is to stop treating influencers like campaigns and start treating them as people with real value to offer. The post Influencers are People, NOT Campaigns appeared first on onalytica. MORE
But I think the topic is extraordinarily important, so here is a summary in sushi-sized bites: - the conventional flow-chart model of marketing campaigns can’t capture the complexity of today’s disjointed customer journeys. - MORE
Utilizing social media analytics to plan and drive a more successful marketing campaign. Marketing Mike Baker campaign campaign analysis campaign planning MORE
Test your marketing mettle before you embark on the next campaign! b2b promotional campaignsReady for duty or missing in action? MORE
Improve your campaign execution success across both messaging and channels with these six handy marketing strategies. Digital Marketing Email Marketing Marketing Strategy Act-On marketing campaigns email marketing campaigns improve marketing campaigns marketing campaigns marketing tactics MORE
The post How to Avoid 4 Common Outbound Campaign Mistakes appeared first on Marketing Insider Group. Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. MORE
What is an email trigger campaign and how can you use this digital marketing tactic to improve lead nurturing and close more deals? Read this blog to find out! Demand and Lead Generation MORE
I wrote last June about replacing traditional multi-step campaigns with a system that tracks customers through journey stages and executes short sequences of actions, called “plays”, at each stage. The problem with multi-step campaigns is the number of options to test. MORE
B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. For online marketers, buyer personas can provide direction in the channel-specific campaign development. MORE
What if creating advocate marketing campaigns—that turn your best customers into vocal advocates—were as easy as waving a magic wand? Anyone who has ever built an advocacy campaign will tell you that it can take a lot of work. As Influitive’s Campaigns Specialist, I spend most of my time building. That’s where I come in. MORE
In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” There’s only one problem: there really is no such thing as an “ABM Campaign.”. The post ABM is a Strategy, Not a Campaign. MORE
Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet. MORE
Account-based marketing campaigns are specific campaigns run by marketing teams for a particular account. The post Tips For Creating Account-Based Marketing Campaigns appeared first on ONLY B2B. blogs ABM Account based marketing account based marketing campaignsAn account here refers to a specific business or contact. Many B2B providers and brands, stand. MORE
Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. MORE
You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Start from where you stand right now — your email campaign launchpad. Your Email Campaign Launchpad I call the starting point of your word of mouth campaign your launchpad. MORE
When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. The post 5 Steps to Creating a Content Marketing Campaign appeared first on Marketing Insider Group. MORE
Today, we seem to be approaching a similar tipping point for survey campaigns. What are the keys to a successful survey campaign? How to make your survey campaign stand out? Here are 5 tips for a successful survey campaign: Choose a topic that interests your audience. MORE
Keep separate records for each marketing campaign, and each platform where you’re gaining subscribers. Collecting data on your various customer personas allows you to personalize your marketing campaigns. Using an A/B Testing Campaign To Understand Your Responses. MORE
The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. An email campaign here. A search campaign there. MORE
There are many, legitimate reasons for why it may make sense to mount a concerted, integrated campaign to target a competitor’s customer base: A competitor gets acquired. There are 2 key truths to keep in mind when mounting a competitive campaign: 1. MORE
This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? How to Run a Facebook Remarketing Campaign. NOW WITH MORE! MORE
In an effort to save time and maximize resources and results, your organization (and you as a content marketer) should think about ways to create integrated content marketing campaigns. Below are some steps to consider as you embark on your journey toward a more rewarding campaign. Step 1: Identify a Campaign and its KPIs. Before anything else can be done, you must first identify a theme for the campaign. Email Campaign #1. Email Campaign #2. MORE
The post The 6 Basic Nurture Campaigns and When to Use Them appeared first on Marketing Insider Group. Content Marketing basic nurture campaigns nurture campaigns nurture marketing nurture marketing best practicesLead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. MORE
Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding. MORE
By analyzing well-known campaigns in recent history, brands can uncover lessons about the effectiveness of different types of campaigns. Marketing Mike Baker campaign campaigns marketing marketing campaign marketing campaigns MORE
Ranking the top campaigns of 2018 based on online metrics such as conversation volume and consumer sentiment. Advertising 2018 best campaigns ad advertisement best ads of 2018 best campaigns of 2018 campaign campaign performance top campaigns of 2018 MORE
How is marketing effectiveness measured within individual marketing campaigns? A large number of companies never ask this question and an even larger number gloss over this issue entirely. Digital Marketing MORE
Campaign Related Topics The Point
JUNE 30, 2017
In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” There’s only one problem: there really is no such thing as an “ABM Campaign.”. The post ABM is a Strategy, Not a Campaign.
The Point
APRIL 16, 2019
Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet.
Act-On
OCTOBER 24, 2017
Improve your campaign execution success across both messaging and channels with these six handy marketing strategies. Digital Marketing Email Marketing Marketing Strategy Act-On marketing campaigns email marketing campaigns improve marketing campaigns marketing campaigns marketing tactics
The Point
MAY 16, 2018
There are many, legitimate reasons for why it may make sense to mount a concerted, integrated campaign to target a competitor’s customer base: A competitor gets acquired. There are 2 key truths to keep in mind when mounting a competitive campaign: 1.
Advertisement
to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. campaigns / targeted ads 2 Marketing Budgets 13 The 27 “other” responses referred primarily to specific tactics (e.g., 1How B2B Marketing.
Brandwatch Marketing
NOVEMBER 6, 2018
By analyzing well-known campaigns in recent history, brands can uncover lessons about the effectiveness of different types of campaigns. Marketing Mike Baker campaign campaigns marketing marketing campaign marketing campaigns
|
Marketing Insider Group
SEPTEMBER 5, 2019
The post How to Avoid 4 Common Outbound Campaign Mistakes appeared first on Marketing Insider Group. Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics.
KoMarketing Associates
JULY 17, 2018
In an effort to save time and maximize resources and results, your organization (and you as a content marketer) should think about ways to create integrated content marketing campaigns. Below are some steps to consider as you embark on your journey toward a more rewarding campaign. Step 1: Identify a Campaign and its KPIs. Before anything else can be done, you must first identify a theme for the campaign. Email Campaign #1. Email Campaign #2.
Onalytica B2B
MARCH 12, 2018
To achieve real, long term results from influencer marketing, the first step is to stop treating influencers like campaigns and start treating them as people with real value to offer. The post Influencers are People, NOT Campaigns appeared first on onalytica.
Choozle
MAY 1, 2019
Getting your programmatic campaign up and running, although it seems like a lot, is really just a matter of a few steps. Connecting campaign goals & digital marketing tactics. Start by setting campaign parameters. Flight Dates: Set the dates you want the campaign to run.
Advertisement
How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale
|
Brandwatch Marketing
NOVEMBER 7, 2018
Utilizing social media analytics to plan and drive a more successful marketing campaign. Marketing Mike Baker campaign campaign analysis campaign planning
SendX
MAY 30, 2019
You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Start from where you stand right now — your email campaign launchpad. Your Email Campaign Launchpad I call the starting point of your word of mouth campaign your launchpad.
The Point
FEBRUARY 23, 2016
Today, we seem to be approaching a similar tipping point for survey campaigns. What are the keys to a successful survey campaign? How to make your survey campaign stand out? Here are 5 tips for a successful survey campaign: Choose a topic that interests your audience.
Webbiquity
MARCH 14, 2019
Keep separate records for each marketing campaign, and each platform where you’re gaining subscribers. Collecting data on your various customer personas allows you to personalize your marketing campaigns. Using an A/B Testing Campaign To Understand Your Responses.
Speaker: Michael Brito, EVP, Zeno Group
By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
Tomorrow People
AUGUST 1, 2017
Test your marketing mettle before you embark on the next campaign! b2b promotional campaignsReady for duty or missing in action?
Influitive
JUNE 27, 2018
What if creating advocate marketing campaigns—that turn your best customers into vocal advocates—were as easy as waving a magic wand? Anyone who has ever built an advocacy campaign will tell you that it can take a lot of work. As Influitive’s Campaigns Specialist, I spend most of my time building. That’s where I come in.
Act-On
AUGUST 20, 2019
What is an email trigger campaign and how can you use this digital marketing tactic to improve lead nurturing and close more deals? Read this blog to find out! Demand and Lead Generation
The Point
FEBRUARY 16, 2017
The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. An email campaign here. A search campaign there.
Speaker: Candyce Edelen, CEO, PropelGrowth
LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.
Brandwatch Marketing
DECEMBER 21, 2018
Ranking the top campaigns of 2018 based on online metrics such as conversation volume and consumer sentiment. Advertising 2018 best campaigns ad advertisement best ads of 2018 best campaigns of 2018 campaign campaign performance top campaigns of 2018
Reachforce
JUNE 11, 2019
How is marketing effectiveness measured within individual marketing campaigns? A large number of companies never ask this question and an even larger number gloss over this issue entirely. Digital Marketing
Only B2B
AUGUST 27, 2019
Account-based marketing campaigns are specific campaigns run by marketing teams for a particular account. The post Tips For Creating Account-Based Marketing Campaigns appeared first on ONLY B2B. blogs ABM Account based marketing account based marketing campaignsAn account here refers to a specific business or contact. Many B2B providers and brands, stand.
Influitive
JANUARY 27, 2017
To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. The modern era of MarTech is great, isn't it?
Customer Experience Matrix
DECEMBER 2, 2015
I wrote last June about replacing traditional multi-step campaigns with a system that tracks customers through journey stages and executes short sequences of actions, called “plays”, at each stage. The problem with multi-step campaigns is the number of options to test.
KoMarketing Associates
AUGUST 6, 2019
B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. For online marketers, buyer personas can provide direction in the channel-specific campaign development.
Single Grain
SEPTEMBER 5, 2019
This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? How to Run a Facebook Remarketing Campaign. NOW WITH MORE!
Marketing Insider Group
JUNE 22, 2017
The post The 6 Basic Nurture Campaigns and When to Use Them appeared first on Marketing Insider Group. Content Marketing basic nurture campaigns nurture campaigns nurture marketing nurture marketing best practicesLead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales.
Webbiquity
MARCH 7, 2017
Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.
Marketing Insider Group
OCTOBER 8, 2018
When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. The post 5 Steps to Creating a Content Marketing Campaign appeared first on Marketing Insider Group.
Choozle
MAY 1, 2019
Getting your programmatic campaign up and running, although it seems like a lot, is really just a matter of a few steps. Connecting campaign goals & digital marketing tactics. Start by setting campaign parameters. Flight Dates: Set the dates you want the campaign to run.
Parse.ly
SEPTEMBER 10, 2019
So you’re ready to send your content on the “campaign trail.” Campaign tracking is super easy…to screw up. As the Customer Support manager here at Parse.ly, I answer questions about our campaign tracking at least weekly (if not more often). What do campaign groups do?
Speaker: Brian Carroll, CEO & Founder of markempa
Move from campaigns to conversations to get better results. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.
Customer Experience Matrix
JUNE 25, 2015
But I think the topic is extraordinarily important, so here is a summary in sushi-sized bites: - the conventional flow-chart model of marketing campaigns can’t capture the complexity of today’s disjointed customer journeys. -
69 
Let's personalize your content