Martech

MAY 9, 2022

Cord cutting is gaining steam again, with 30% of US cable users saying it’s likely they will end their subscriptions in the next six months. Cable subscriptions down. Overall, there are about 30 million fewer cable subscribers in the US this year than in 2020 where there were slightly more 140 million. Top streamers.

Cable 91

Cable Paid Search Agency Amazon Customer Surveys 91

Valasys

FEBRUARY 23, 2024

Activity Recommended Speed Examples of Data Usage Web Surfing Moderate speed, e.g., 10 Mbps Email (10 KB), Web page load (1 MB) Video Streaming Higher speed, e.g., 25 Mbps+ SD Video (500 MB/hr), HD Video (1.6 GB/hr) Multiple Devices At least 12 Mbps for 2 devices 4K Ultra HD Video (97.5 But not all options are the same.

Cable 40

Cable Bandwidth Video Marketing Advertising Channels 40

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. Keep reading to learn more about the different video advertising formats advertisers can use to reach viewers. . Popular Video Advertising Formats for 2021.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Marketing Insider Group

MARCH 13, 2017

In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch. They speak, post, and tweet. People listen, like, follow and share. […].

Cable 230

Cable Youtube Social Media Marketing 230

Martech

AUGUST 18, 2022

The ratings service will measure viewership of the game as well as pre- and post-game shows on Prime video and Twitch. The accuracy of their broadcast and cable ratings has been questioned for a long time and earlier this year they made a huge gaffe with streaming ratings. Amazon’s decision is a much-needed win for Nielsen.

Amazon 107

Amazon Cable Service Broadcasting 107

Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Why More Ad Money Is Going to Video In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

illumin

OCTOBER 18, 2023

Connected TV , often shortened to CTV, refers to streamed video content. One of the companies to follow suit with investing in streaming tech was RealNetworks, which in 1995 launched RealAudio Player, later renamed RealPlayer when video streaming was added to the application. What are CTV ads? a quarter.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Martech

MARCH 6, 2023

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Both CTV and OTT can also include video-on-demand (VOD) services. This doesn’t account for cable/satellite services offering DVR functionality.) While cookies are going away, IP targeting is here to stay.

Paid Search Agency 86

Paid Search Agency Ads Campaigns Cable 86

illumin

DECEMBER 1, 2023

Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices. This share is still rising and in 2024 streaming will continue to make up a greater portion of advertisers’ video ad purchases.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

MindFire

NOVEMBER 17, 2021

It will help you get to the next level in your sales calls, podcasts, or video interviews. Micro HDMI to HDMI Cable. Here’s a link list of everything shown: Glide Gear TMP 100 HDMI Cable LILLIPUT A11 10.1 Easy Live Streaming Setup For Beginners. This is a great configuration to immediately increase your professionalism.

Cable 98

Cable Amazon Webinar Metrics Contacts 98

Digilant

JANUARY 11, 2024

Advanced TV Streaming TV is vying to dethrone cable and satellite when it comes to fans’ preferred viewing methods. In 2023, 58% of fans tuned into games via cable and satellite whereas 48% chose live TV streaming services.

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

Digilant

FEBRUARY 2, 2024

Connected TV (CTV) Takes Center Stage in a Cookieless Landscape CTV (Connected TV) has been a major focus in the industry for several years, particularly as many consumers have shifted from cable subscriptions to streaming services. For advertisers without video assets, digital audio advertising presents a compelling way to reach CTV users.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? Don’t forget to add images and videos to disrupt the monotony of text. Then, you should work with your marketing team on adding more journalistic content to your mix. Short, easy-to-read sentences also work best for holding attention.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Check out the video, and read the full press release for additional details.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Vidyard

MARCH 14, 2017

If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. Consumers are using ad-blocking software more than ever before, and the culprit is video.

Television marketing 69

Television marketing Forrester Video Marketing Cable 69

Porch Group Media

FEBRUARY 9, 2023

Think of linear ads as the commercials seen on traditional cable channels. Related Reading: Should Brands Invest in CTV or OTT rather than Traditional Cable TV? Reach Cord-cutters Users are cutting the cord from traditional TV or cable and opting for the freedom to watch anywhere and at any time.

Advertisements 52

Advertisements Advertising Cable ROAS 52

Content Standard

AUGUST 31, 2018

The app began as a simple photo editing and upload service, but over time, Instagram has added additional functionality such as Stories, live video, and direct messaging. Announced on June 20, 2018, IGTV is “ a new app for watching long-form, vertical video.” Image attribution: Omkar Patyane.

Video Marketing 85

Video Marketing Marketing & Strategy Curation Storytelling 85

Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Since 65 percent of your audience are visual learners, use bullet points, subheadings, videos, and images in your blog posts to engage your audience and keep them reading.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Smartyads

NOVEMBER 7, 2022

At this point, total hours of connected TV usage increased by more than 80% year-over-year as video streaming on Smart TV and other devices grew tremendously. While cable. The trend for connected TV advertising has been actively developing over the past decade, but it became especially popular during the lockdown.

Cable 52

Cable Advertisements Advertising Trends 52

Contently

SEPTEMBER 20, 2016

Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. So while it might be nice to brag that your Facebook video got a million views, those views still don’t tell you how many people remembered the ad or decided they wanted to buy your product. Digital video is still a lot like cable.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Martech

NOVEMBER 28, 2023

Interactive ads may include options to explore a product’s features, watch extended videos or even make purchases without leaving the content they are watching. These platforms offer the advantage of reaching viewers who have cut the cord on traditional cable and satellite TV, making them a valuable target audience.

Marketing AI 97

Marketing AI Advertisements Advertising Trends 97

Zoominfo

JANUARY 28, 2021

We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. We waded through our in-house video footage to create pre-recorded programming that offered a sweeping view of everything our company accomplished in 2020.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Porch Group Media

FEBRUARY 16, 2023

A CTV device is one that connects to or is embedded in a television supporting video streaming services like a SmartTV, Xbox, Roku, Apple TV, etc. With CTV advertising, users see your ads when watching video content on their smart or connected TV. will see various video, interactive, or display ads throughout their streaming.

FAQ 52

FAQ Advertisements Advertising Cable 52

Contently

MARCH 9, 2020

That’s because the previous week, our eccentric teacher Captain Bob let me demonstrate the science by strapping two jumper cables to my eyelids and electrocuting myself in front of the entire class. So with his last $5,000, he made one of the weirdest, most novel brand videos you’ll ever see. Are our blades any good?”

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Chris Koch

MAY 30, 2014

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% In the U.S.,

Cable 100

Cable Television marketing Broadcasting Copyright 100

Content Standard

NOVEMBER 3, 2015

Video consumption has reached its tipping point. consumers under 45 years of age spend even amounts of time consuming both digital video and television. Individuals between ages 16 and 45 spent a little over three hours every day watching online video. Stagnating Cable Consumption. According to a new study, U.S.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

ClearVoice

APRIL 15, 2019

With everyone pushing to convert traditional offices to remote offices with a distributed workforce, video conferencing is becoming the standard for presentations, interviews and meetings. Best practices for video conferencing with potential clients or hires. Also, put in the prep work to make sure you maximize those opportunities.

Conference 63

Conference Video Marketing Practices Personalization 63

Content Standard

AUGUST 15, 2016

The company has recently struck a number of live-streaming media deals that will turn it into a destination for live video of various events, with a particular emphasis on the sports world. Video content continues to grow in popularity online, but Twitter is banking on a much larger, more fundamental shift in the way we consume visual media.

Cable 40

Cable Video Marketing Television marketing Content 40

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Marketing AI 108

Marketing AI Training Generation Budget Programs 108

Salesforce Marketing Cloud

NOVEMBER 3, 2021

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. This phenomenon isn’t unique to video streaming, either. They also had a knack for offering broadband, phone, and home alarm systems in their cable packages.

Work Management 52

Work Management Marketing Management Cable Bundling 52

Martech

MAY 31, 2022

What was once everyone’s favorite (and only) streaming provider is now playing catch-up in the advertising-based video on demand (AVOD) game. Through their recommendation engine and seeing the potential to differentiate from cable by offering another way to access premium TV, Netflix had created a new game. Ah, Netflix.

Ad Frequency 105

Ad Frequency Cable Paid Search Agency Differentiation 105

Martech

AUGUST 7, 2023

To that end, they’ve begun producing a series of two-minute videos where an older, accomplished woman wrote a letter to their younger selves about why sports helped them. “We The first video was released two weeks ago. The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable.

Campaigns 97

Campaigns Co-Registration Marketing AI Cable 97

Bannerflow

MARCH 11, 2022

Firstly, here are the top trends we’ll be covering: Video marketing. Video marketing. Video marketing is widely recognised as the future of marketing activity. Our report found that 26% of respondents plan to increase their in-house online video skillsets, which is a response to just how powerful video can be.

Trends 111

Trends Planning Work Management Marketing Management 111

Content Standard

SEPTEMBER 2, 2016

Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays.

Video Marketing 72

Video Marketing Planning Best Practices Paid Search Agency 72

Hubspot

AUGUST 27, 2018

In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. Previously, this option was only available to select monetized video creators. When People Began Skipping Ads. Source: YouTube.

Paid Search Agency 58

Paid Search Agency Video Marketing Cable Ads 58

Vidyard

NOVEMBER 11, 2013

Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards. That said, brands are definitely looking to have a video presence online to take advantage of the shift.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65