Forrester Finds the Future of Video May Not Be Television

Vidyard

If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. Remember commercials?

The TV Is No Longer a TV

Chris Koch

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection.

Fake news is an old tradition

Biznology

Television brought us Joe McCarthy, but it also brought us Edward R. Once cable came in, we started to see criticism of cable news networks as being biased. It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both Democrats and Republicans have lamented the “fake news” on both sides of the aisle.

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Gin, Television, and Social Surplus - Here Comes Everybody

Buzz Marketing for Technology

Gin, Television, and Social Surplus. And television watching? Put another way, now that we have a unit, thats 2,000 Wikipedia projects a year spent watching television. Lets say that everything stays 99 percent the same, that people watch 99 percent as much television as they used to, but 1 percent of that is carved out for producing and for sharing. She started rooting around in the cables. Here Comes Everybody. A book about organizing without organizations.

Using QR codes on television: Good or bad?

SnapApp

HSN is the first cable shopping network to add QR codes to its programming. Starting off as a 4-day experiment in October, QR codes have become a staple for both its print and television campaigns. HSN isn't the only company taking advantage of QR codes on television.

How IGTV Is Fueling the Social Media Disruption of Traditional TV

Adaptly

The rising costs of cable and the increasing accessibility of online content are just a few reasons why traditional television viewership has gone down, and the launch of IGTV demonstrates the evolution of the consumer mindset. Social channels are fueling the TV revolution, and Instagram has now positioned itself to help lead that charge. When […]. The post How IGTV Is Fueling the Social Media Disruption of Traditional TV appeared first on Adaptly.

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Social media, echo chambers, and the decline of discourse

Biznology

When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television.

The Future of Advertising – TV Space without TV Price

Leading Results Rambings

Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV.

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Apple Takes a Big Bite Out of the OTT Marketplace

Digilant

Society’s preconceived notion of television is quickly changing pace and consumers are unsure how to keep up. It’s a safe haven – a place where a user can easily access their third-party cable and streaming subscriptions, sans Netflix.

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There’s More Demand for Premium Video Than Ever Before

ScribbleLive

We live in what many cultural critics call the “golden age of television,” and while reality TV certainly hasn’t gone away, it’s done nothing to temper the demand for scripted, serialized shows. This demand for exceptional video extends beyond television and onto the internet.

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20 Amazing Facebook Cover Photos

Tomorrow People

I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch.

Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

Key insights include: Common ground: How the health care, fraud detection and cable television industries currently benefit from predictive marketing intelligence technology.

Teenagers Can’t Get Enough Mobile Video

Contently

But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. Television, at 8.2

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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. million who watched the televised version on CBS and NFL Network. The networks are already preparing for a time when more people watch sports through apps than a cable box.

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What Marketers Can Learn from Netflix’s Bandersnatch

Modern Marketing

Netflix first destroyed Blockbuster, and next to fall is likely—if not already—cable television. Two warnings on this post. First, if you haven’t seen Bandersnatch and you’re a marketer, do it (I’ll do my best to avoid any real spoilers in this post).

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For CMOs, It’s A Brand New World

Modern Marketing

I watch cable television only when I’m running on a treadmill and spend an inordinate amount of time switching between two news stations. Digital cable operators know what channel a viewer watches and they know precisely when viewers switch to another channel.

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For CMOs, It’s A Brand New World

Modern Marketing

I watch cable television only when I’m running on a treadmill and spend an inordinate amount of time switching between two news stations. Digital cable operators know what channel a viewer watches and they know precisely when viewers switch to another channel.

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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). New data from the Pew Research Center says that U.S.

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All your best content may now be considered fake news

Biznology

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?).

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Marketing Strategy: 3 Steps to find the best tactics and results

B2B Lead Generation

Humphrey recalls when a budget reduction forced her to end cable television advertising. Suddenly, television advertising lost its glow to marketing that keenly focused on the goal.

Video Marketing: The Savvy Strategy for 2017

Act-On

The company created a video that played off an award-winning commercial series titled “ Get rid of cable ” by DirecTV. YouTube reaches more adults on mobile devices during prime-time TV hours than any cable television network.

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Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity

Prior to founding TeamSupport, Robert was President and CEO of Sundance Digital, one of the world’s leading providers of automation software to television and cable broadcasters. Guest post by Robert C. Johnson.

From ‘Chopped’ to ‘Master Chef’: Making Food TV with Crystal Bahmaie

ClearVoice

Producing hit TV shows for Food Network, Travel Channel and network television: It has to be the best job in the world. In this installment of the Niche Expert, we interview one such personality — veteran television producer and writer Crystal Bahmaie.

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What Will Your Personal AI Look Like?

Biznology

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. Today it’s become a tired catch phrase on the cable news shows.

Say Goodbye to TV: How Online Video Is Taking Over

Content Standard

consumers under 45 years of age spend even amounts of time consuming both digital video and television. By now, it’s clear there’s no turning around: Online video is going to replace television. Stagnating Cable Consumption.

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Why Can’t YouTube Do Drama?

Contently

The absence of those stories doesn’t mean YouTube is any less valuable than film or television. million YouTube subscribers, couldn’t muster an audience of more than 290,000 people to watch her television talk show, which was cancelled after eight episodes.

3 Tips to Turn Noise Into Value

ViewPoint

Like most other TV owners, I have cable. Most of the time, I turn on the television and browse. Uses Microsoft Dynamics. Has had the solution for three years. Likes the Detroit Tigers. You may be wondering what these pieces of information are all about.

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Who Will Win the War for TV Ad Dollars?

Contently

Some, sans cable subscriptions, simply tuned out. There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon. The cycle keeps repeating itself. A big TV event gets broadcast.

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The Need for Speed in a Crisis

Eric Mower + Associates

CNN launched the age of 24-hour cable news in the summer of 1980. window when local and national television news aired. The Mower office in Charlotte is just around the corner from the NASCAR Hall of Fame.

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Is YouTube Advertising Right for You?

Fathom

In addition, YouTube reaches more 18 to 49 year olds than cable television. Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year.

Where Is Digital Advertising Headed in 2016?

Fathom

Many advertisers are finding that the audience they want to target is on YouTube more than cable television. According to YouTube, “YouTube reaches more 18 to 49 year olds than any cable TV network in the U.S.” Another shift is how people watch television and videos.

Will Twitter’s Live Video Content Become the New TV?

Content Standard

As mobile devices continue to occupy more of our time each day, and video consumption increases accordingly, traditional television is having a harder time attracting viewers. Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences.

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Marketing at the peak of the television era was relatively simple. There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments.

How to start a streaming service like Netflix with zero coding

Altitude Branding

Make way television, online video streaming is here…. Almost the millennial generation is no longer depended on their living room television set as their primary source of visual entertainment.

A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s.

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Connected TV advertising: everything you need to know

Choozle

Connected TV (CTV) refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider. Creative formats available in a private marketplace include display, video, audio, and over-the-top (OTT) television.

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Internet Ad Spend is About to Surpass TV Ad Spend [New Report]

Hubspot

Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits.