TV or not TV? That is the question: Insights on World Television Day

ClickZ

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades. The 1980s introduced VHS, video games, and cable TV.

The TV Is No Longer a TV

Chris Koch

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% As you might imagine, stories like these are starting to throw a scare into the cable companies and the entertainment industry as a whole. “In

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Forrester Finds the Future of Video May Not Be Television

Vidyard

If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. The kind of pre-roll ads that take a page from television-era advertising that do nothing but disrupt the viewing experience. The post Forrester Finds the Future of Video May Not Be Television appeared first on Vidyard. Remember commercials?

Gin, Television, and Social Surplus - Here Comes Everybody

Buzz Marketing for Technology

Gin, Television, and Social Surplus. And television watching? Put another way, now that we have a unit, thats 2,000 Wikipedia projects a year spent watching television. Lets say that everything stays 99 percent the same, that people watch 99 percent as much television as they used to, but 1 percent of that is carved out for producing and for sharing. She started rooting around in the cables. Here Comes Everybody. A book about organizing without organizations.

Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers

Hubspot

For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. Apple is rumored to be on the verge of releasing a new product that will bring video streaming and web applications to television sets. Should cable TV companies be worried about the future of their industry? In the world of advertising and outbound marketing, TV has been the undisputed king in large part because of an ever-growing audience.

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Using QR codes on television: Good or bad?

SnapApp

HSN is the first cable shopping network to add QR codes to its programming. Starting off as a 4-day experiment in October, QR codes have become a staple for both its print and television campaigns. HSN isn't the only company taking advantage of QR codes on television. So, should you consider incorporating the QR code into your already existing television campaign? At very least, QR codes provide an opportunity to turn your television audience into potential customers

Television Networks to Increase Ads For Online Video

readwrite

On the heels of a report which found that online ad revenues will likely surpass those of print ads in the next year, television networks are poised to increase the number of ads run during episodes of shows viewed online. Typically, online episodes contain between 2 and 3 minutes of advertisements while traditional television broadcasts contain roughly 20 minutes for each hour. ABC isn’t the only network making shifts in online ads for viewing television episodes.

Fake news is an old tradition

Biznology

Television brought us Joe McCarthy, but it also brought us Edward R. Once cable came in, we started to see criticism of cable news networks as being biased. It’s been over a year since Donald Trump was elected US President. While the jury is figuratively out on the involvement of Russia in the outcome of the election, both Democrats and Republicans have lamented the “fake news” on both sides of the aisle.

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The Future of Advertising – TV Space without TV Price

Leading Results Rambings

Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. The world of advertising on screens has changed immensely – and will only continue to change.

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Social media, echo chambers, and the decline of discourse

Biznology

When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. This doesn’t stop cable news and news websites from leaning on them as a substitute for the first-hand quotations that reporters no longer have the time to secure.

What’s so cool about connected TV?

Choozle

The first television advertisement was executed in July of 1941 during a break in a Major League Baseball game between the Brooklyn Dodgers and the Philadelphia Phillies on WNBT (later WNBC) in New York.

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Apple Takes a Big Bite Out of the OTT Marketplace

Digilant

Society’s preconceived notion of television is quickly changing pace and consumers are unsure how to keep up. The following is a recap of the new television-based updates that Apple users can expect to come into contact with over the course of 2019: Apple TV Channels : A new section of the Apple TV app that will act as a house for all of a consumer’s favorite entertainment outlets. What Does This Mean for the Future of Television?

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Connected TV buying for special events | choozlechat ep. #16

Choozle

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. Traditional television is based on unreliable, old school units of measurement.

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7 Benefits of Incorporating CTV in Your Omnichannel Marketing Plan

Digilant

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Many advertisers aren’t able to meet the minimums with linear television.

For CMOs, It’s A Brand New World

Oracle

I watch cable television only when I’m running on a treadmill and spend an inordinate amount of time switching between two news stations. Digital cable operators know what channel a viewer watches and they know precisely when viewers switch to another channel. For more depth, check out this two year old article from Think with Google that elaborates on television advertising and associated perils. CMOs face lots of questions.

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20 Amazing Facebook Cover Photos

Tomorrow People

I switched on the Television last night very briefly and I can now see why Facebook is so popular! Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “ idiot box ” and so allows me more time for reading and blogging. There was nothing to watch.

Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

Key insights include: Common ground: How the health care, fraud detection and cable television industries currently benefit from predictive marketing intelligence technology. “Instinct”—long the stuff of corporate American leadership legends like Jack Welch and Dave Packard, the latter of whom once famously said “Marketing is too important to be left to the marketing people.”

For CMOs, It’s A Brand New World

Oracle

I watch cable television only when I’m running on a treadmill and spend an inordinate amount of time switching between two news stations. Digital cable operators know what channel a viewer watches and they know precisely when viewers switch to another channel. For more depth, check out this two year old article from Think with Google that elaborates on television advertising and associated perils. CMOs face lots of questions.

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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. million who watched the televised version on CBS and NFL Network. The networks are already preparing for a time when more people watch sports through apps than a cable box.

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How is COVID-19 Impacting Advertising, Marketing and Media?

Martech Advisor

Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. At the same time, television, especially connected TV, is both an important source of news and entertainment.

Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). It's worth noting that different language was used for each region surveyed based on how television is provided in each country, and the language used to describe it. New data from the Pew Research Center says that U.S.

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A Quick Refresher on Price Elasticity (& How It Impacts Your Strategy)

Hubspot

Cable television, however, is a very elastic product. As the price of cable has increased, demand has decreased as more consumers “cut the cord.”. Substitutions like Netflix, Hulu, and other streaming services have made the cable industry elastic.

What Marketers Can Learn from Netflix’s Bandersnatch

Oracle

Netflix first destroyed Blockbuster, and next to fall is likely—if not already—cable television. Two warnings on this post. First, if you haven’t seen Bandersnatch and you’re a marketer, do it (I’ll do my best to avoid any real spoilers in this post). Second, as a marketer, I tend to search for the marketing lesson in just about everything.

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There’s More Demand for Premium Video Than Ever Before

RockContent

We live in what many cultural critics call the “golden age of television,” and while reality TV certainly hasn’t gone away, it’s done nothing to temper the demand for scripted, serialized shows. Tech platforms like Netflix and Amazon Prime, in their efforts to disrupt the traditional cable industry, have launched their own Emmy-winning programming, and this glut of fantastic television has spawned an entire cottage industry of web writers who recap and dissect each week’s episode.

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Marketing Strategy: 3 Steps to find the best tactics and results

B2B Lead Generation

Humphrey recalls when a budget reduction forced her to end cable television advertising. This conversation inspired a direct mail campaign that cost only a fraction of television advertising: The sales team gave Humphrey the names of the highest-potential — yet seemingly out-of-reach-prospects — CIOs who simply refused to become engaged in a conversation. Suddenly, television advertising lost its glow to marketing that keenly focused on the goal.

What You Should Know About Over-the-Top Media

Martech Advisor

No one can say for sure who will come out on top, but one thing is certain: Marketers and advertisers have been forced to evolve in a post-cable world. As more households cut the cord on cable and switch to streaming services, OTT media ads have emerged almost out of necessity.

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Teenagers Can’t Get Enough Mobile Video

Contently

But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. Television, at 8.2 I have a pair of 13-year-old cousins who come over my childhood home every year for the holidays. When they were younger, their parents often harped on their impish outdoor behavior: “Put down that tree branch!” ” “Get out of the mud!”

NAICS Code Directory for Sales and Marketing Teams

Zoominfo

334220 Radio & Television Broadcasting & Wireless Communications Equipment Manufacturing. 335921 Fiber Optic Cable Manufacturing. 5151 Radio & Television Broadcasting. 5152 Cable & Other Subscription Programming.

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CTV advertising remains on the rise with new opportunities for Roku channel owners

ClickZ

The CTV owners’ army keeps steadily expanding thanks to cord-cutters and cord-nevers, gradually getting linear television off the radar. So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV.

Connected TV (CTV) Inventory Terminology

Choozle

Over-the-Top (OTT): Over-the-top (OTT) content goes “over” your cable box to give you access to TV content. In other words, it delivers content using an internet connection as opposed to a cable or broadcast provider.

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How to leverage AR in your digital marketing strategy

ClickZ

With AR, you can collect plenty of attention from your target audience in ways that traditional promotional tactics such as Television, billboard, and print media cannot. The cable channel launched a smartphone app with the name ‘Dig Decoder’ to give hints about the game.

Say Goodbye to TV: How Online Video Is Taking Over

Content Standard

consumers under 45 years of age spend even amounts of time consuming both digital video and television. Millward Brown’s study, “ Ad Reaction: Video Creative in a Digital World ,” found that while older generations may be more reluctant to move away from cable television, their younger counterparts have no problem doing so. By now, it’s clear there’s no turning around: Online video is going to replace television.

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How to start a streaming service like Netflix with zero coding

Altitude Branding

Make way television, online video streaming is here…. Almost the millennial generation is no longer depended on their living room television set as their primary source of visual entertainment. Today we don’t need a cable connection to watch the latest television series or a particular movie on TV. With the help of a high-speed internet connection, you can watch your favourite movie or television series online.

CTV is where the viewers go and advertisers should follow

ClickZ

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Linear television that millennials and Gen Z’ers take for granted (and oftentimes smirk at) was revolutionary at the time.

Internet Ad Spend is About to Surpass TV Ad Spend [New Report]

Hubspot

Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits. The magnitude of this can’t be overstated -- the first television ad aired in 1941, and the first internet ad was placed in 1994. There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Marketing at the peak of the television era was relatively simple. There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. “If you don’t like change, you’re going to like irrelevance even less.” ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century.

What Will Your Personal AI Look Like?

Biznology

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. Today it’s become a tired catch phrase on the cable news shows. We’ve arrived at another cultural assimilation – the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon to be taken for granted.