illumin

APRIL 9, 2024

OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Interactive ads may include options to explore a product’s features, watch extended videos or even make purchases without leaving the content they are watching.

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

Martech

MARCH 6, 2023

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Both CTV and OTT can also include video-on-demand (VOD) services. This doesn’t account for cable/satellite services offering DVR functionality.) While cookies are going away, IP targeting is here to stay.

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

Content Standard

SEPTEMBER 2, 2016

Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays.

Video Marketing 72

Video Marketing Planning Best Practices Paid Search Agency 72

Content Standard

DECEMBER 10, 2016

Many people have stories about their relationships to television when they were growing up. Binge watching, streaming, offline show content—none of these really entered into the traditional TV formula in the decades that followed the television’s creation. Today, the field for television content has dramatically changed.

Video Marketing 40

Video Marketing Television marketing Paid Search Agency Cable 40

Vidyard

JANUARY 30, 2014

At the start of November I put together ten video marketing predictions , and it’s pretty cool that – just one month into the new year – we’ve seen three of them play out. Nonetheless, based on the popularity of streaming media sites like Netflix and Hulu, on-demand video content is certainly the way of the future.

Brand Identity 51

Brand Identity Branding Paid Search Agency Television marketing 51

Content Standard

APRIL 8, 2015

But in today’s digital era, do brands even need to spend their marketing dollars on a cable premiere to capture a captive audience? In Pepsi’s case, this means working with Facebook to create media products that help drive YouTube video content. You have all the tools you need, so why not use them to your advantage?

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40