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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

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Making Your Home Office Work For You

SalesGrape

Use cable management solutions: Keep cables and cords neatly organized using cable clips or zip ties. Project management software, communication tools, and time-tracking apps are just a few examples worth exploring. This will prevent them from tangling and create a cleaner look for your workspace.

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

And unless you have a monopoly, like your electric utility, cable provider, or Facebook (the ultimate scavenger hunt challenge is to find any phone number that connects you directly to an employee within Facebook), make it easy for people to find and reach your customer service department. It’s not the place to skimp on spending.

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Nielsen’s national TV ratings gets accreditation back after 19-month suspension

Martech

Second, Nielsen reported a software error had caused it to undercount out-of-home viewership for nearly six months. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021, according to a Pew survey. Bad timing. Further, the cord-cutting trend continues apace. Get MarTech!

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Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Martech

In May Nielsen reported that it had been undercounting out-of-home viewership, blaming a software error. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% last year, according to a Pew survey. Four months later, the ratings council suspended Nielsen’s accreditation. .

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How to Accurately Measure National TV Advertising with Attribution and Analytics

LeadsRX

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.

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Super Bowl commercials and strategies to watch for

Martech

Streaming services will likely receive a boost from cord-cutters who are happy in their cable-less lifestyle but still want to see the game. Furthermore, 64% said live sports are an important factor when it comes to selecting a streaming provider.