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Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

They only want to deal with one entity—the retailer of choice.the customers expects [sic] the retailer to make the whole experience seamless.” Some of this already happens: when I recently bought a High Definition TV, the salesperson ordered an upgrade to my cable service right from her sales terminal.

SIC 120
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The Gig Economy Is Undeniably Growing… But Where’s It All Headed?

ClearVoice

Where freelancers are viewed more like “business partners” instead of expendable resources? The untold, post-litigation stories, however, were surprisingly grim: Workers’ economic lives were no more secure — and in some cases more precarious — then [sic] before the lawsuits.” ” Are contracts the answer?

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A B2B marketing guide (and how to be successful)

Choozle

B2B marketers look for the same “single view of the customer” that B2C marketers create. According to Pardot’s report on B2B Marketing Trends: Insights from the Frontlines of B2B Marketing , only 46 percent of B2B marketers say they currently have a completely unified view of customer data sources. What is B2B marketing?