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Marketing Performance Woes? You Might Just Have a Planning Problem

Hive9

Here's an image that might be daunting, commonplace or old-school to you, depending on your stage of life or expertise in electronics: the back of an A/V receiver with a bunch of cables sticking into it. Without it, all of your connections become a convoluted mess of cables without a home from which to function properly.

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Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

Martech

households across gaming and OTT (over-the-top TV) devices, as well as linear TV services (aka cable). But especially now, with the cost of multiple streaming app subscriptions approaching that of a pricy cable bill, viewers are all over the place. Processing. Why we care. Get MarTech! In your inbox.

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

And unless you have a monopoly, like your electric utility, cable provider, or Facebook (the ultimate scavenger hunt challenge is to find any phone number that connects you directly to an employee within Facebook), make it easy for people to find and reach your customer service department. Implement Sensible Policies and Processes.

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Embracing Disruptive Tech: Insights for Marketers from CES

Digilant

The Demand for Supply-Side Transparency and Premium Curation Throughout the conference, there was an emphasis on the growing need to refine the sell-side process of digital advertising. The shift of live sports to digital platforms Live sports are progressively moving away from traditional cable to digital platforms. Let’s dive in.

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How to set up and measure CTV ad campaigns

Martech

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. Get MarTech!

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Nielsen’s national TV ratings gets accreditation back after 19-month suspension

Martech

The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021, according to a Pew survey. Business email address Subscribe Processing. Further, the cord-cutting trend continues apace. Get MarTech! In your inbox.

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Making Your Home Office Work For You

SalesGrape

Use cable management solutions: Keep cables and cords neatly organized using cable clips or zip ties. Here are some ways you can leverage technology to enhance your home office setup: Select the right hardware: Invest in reliable hardware such as a fast computer with sufficient memory and processing power.