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Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV.

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How to start a podcast: everything you need to know

Sprout Social

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

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Navigating March Madness Marketing: 5 Strategic Channels for Advertisers

Digilant

Advanced TV Streaming TV is vying to dethrone cable and satellite when it comes to fans’ preferred viewing methods. In 2023, 58% of fans tuned into games via cable and satellite whereas 48% chose live TV streaming services. population listens to podcasts every week.

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The Complete Guide to Podcasting for Advisors

FMG Suite

The Complete Guide to Podcasting for Advisors. Podcasting has enjoyed a meteoric rise. Over the last three years, the total podcast audience has grown 34%. The new format took some time to make its way into the zeitgeist, but now a full 75% of Americans know what podcasts are and 55% have listened to at least one episode. .

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. Audio advertising involves the promotion of products, services, or messages through auditory channels like radio, podcasts, or streaming music platforms.

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The Shift to Screens: Capturing Voter Attention in a Digital World

Digilant

to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. TV households have cut the cord on cable or never had a cable subscription to begin with, with that number only projected to continue to rise. A startling 75% of these budgets, or between $7.5 At this point, more than 53% of U.S.

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15 Podcast Tools to Take Your Show from Good to Great in 2019

Hubspot

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.

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