Bannerflow

MARCH 11, 2022

In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Platforms like YouTube Live, Twitter Live, and Zoom increase opportunities for participatory virtual events. Photo and video posts also generate more engagement than those using just text. Influencer Marketing.

Trends 111

Trends Planning Work Management Marketing Management 111

Digilant

NOVEMBER 8, 2023

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Digilant

JANUARY 31, 2023

For example, over the past few years, more consumers have forgone their cable subscriptions and embraced streaming options through CTV and OTT. In 2022, networks and tech companies alike seemed to fully embrace this wave of viewing habits as new ad-supported CTV platforms or tiers were released on what felt like a monthly bases.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cable 52

Martech

AUGUST 4, 2021

For instance, we’re finding out more about this space from the global video network Vevo. For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? Often enough the music videos we consume are delivered by Vevo, the leading global video network. “We

Cable 107

Cable Work Management Bundling Cross-Selling 107

Crimson Marketing

JANUARY 21, 2014

Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They share informative content via social networks as well as by email. YouTube reaches more U.S. adults aged 18-34 than any cable network. Most used social networks on mobile. How We Share.

Cable 100

Cable Social Networks Privacy Validation 100

ConvertKit

JULY 9, 2021

YouTube and Twitch tips and ad revenue. Once you get 1,000 YouTube subscribers and 400 watch hours, you can start to monetize your channel. After you get 1,000 subscribers, fans can leave you tips of any value they want via Super Chats on YouTube. Sell digital products with ConvertKit. Image via Get Offset.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

Contently

DECEMBER 8, 2016

Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. Some, sans cable subscriptions, simply tuned out. It happened at the Rio Olympics.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Hubspot

AUGUST 27, 2018

In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. It came in 1972 with the debut of HBO (then known as "Home Box Office"), the first commercial-free premium cable channel.

Paid Search Agency 58

Paid Search Agency Video Marketing Cable Ads 58

EMagine B2B Blog

APRIL 19, 2019

YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

LeadsRX

MARCH 9, 2022

On the contrary, these stakeholders create a closed platform or “walled garden” that works as an enclosed network. Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. How can I make my social media efforts effective? Establish goals.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

EMagine B2B Blog

MARCH 19, 2018

With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. How can I make my social media efforts effective? Establish goals.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Once the article is published, be the first one to share it on your social media network. They use their huge network to distribute your launch news to a wide audience. Once again, here’s an example from Elon Musk.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

KoMarketing Associates

DECEMBER 11, 2018

According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. While TV and radio are still used by the majority of the population, a growing number of Generation Z don’t have cable TV and prefer premium content instead of what’s offered for free across the airwaves.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Convince & Convert

OCTOBER 7, 2010

Ten percent of the country doesn’t have cable or satellite TV, and six percent (under the age of 45) don’t have a cell phone. The percentage of online Americans who are Joiners (members of a social network) increased from 51% to 59% , a huge change in comparison to the rest of the behaviors examined. How about you?

Social Media 151

Social Media Facebook Forrester Media 151

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). While the media loves Twitter, the story is bigger than any one social network. It was a simpler life, from a content consumption and communication point of view. You read the newspaper or a magazine. Television.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. 120 native social/visual posts, each promoted on three social networks.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

APRIL 9, 2018

With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. Overall, we created 30+ videos and brought in over a million views … and that’s just on YouTube. Zoom setup - Sennheiser ME66 , a shotgun clip , light stand , XLR cable , and Zoom H4N recorder.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

Content Standard

APRIL 8, 2015

They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. But in today’s digital era, do brands even need to spend their marketing dollars on a cable premiere to capture a captive audience?

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Bluetext

FEBRUARY 25, 2020

Marketers can also place video pre-roll ads across premium website inventory, along with video-specific platforms like YouTube, where ads play before or during video content that a user is viewing. Another evolving ad format that businesses are taking advantage of is YouTube’s 6-second bumper ad.

Paid Content 27

Paid Content Advertising Agencies Advertisements Advertising 27

Hubspot

SEPTEMBER 13, 2018

After weeks of various excuses for not doing so, Twitter banned the notorious conspiracy theorist Alex Jones from its platform (following in the footsteps of peers Apple and YouTube), and Facebook announced more transparency tools to allow brands to see where their video ads might appear. Ina Fried of Axios has more.

Twitter 57

Twitter Facebook Peer-to-peer Cable 57

Contently

NOVEMBER 30, 2018

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. For more than a decade, I’ve been an extremely dedicated viewer of ASMR YouTube channels.

Youtube 167

Youtube Video Marketing Cable Paid Search Agency 167

Hubspot

FEBRUARY 3, 2012

Salar Kamangar, CEO of YouTube, believes that we are in a third wave of media. At an event in California this week Kamangar said, “The first wave was the broadcast networks. The second wave was cable networks. Imagine if 100 new cable networks launched this year to cover niche topics.

Cable 28

Cable Media Planning Amazon 28

Hubspot

MAY 28, 2013

A few years ago, I was talking to Emil Rensing, the chief digital officer at Epix, a fledgling premium cable network formed as a joint venture by Viacom, MGM, and Lionsgate. Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Hubspot

MARCH 31, 2017

The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. We'll discuss new features on Instagram, a new social video app by YouTube, and of course, Facebook. 11) YouTube launches social video app, Uptime. Patrick's Day, U.S. Source: The Verge.

Social Media 28

Social Media Facebook Media Business 28

QuanticMind

MARCH 27, 2017

Other powerful audience targeting tactics include using the extremely deep and granular targeting options of YouTube, which let marketers target prospects by specific videos watched/liked/commented on/added to a playlist, specific channels to which prospects have subscribed and many others.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

LeadSquared

FEBRUARY 28, 2016

And now YouTube killed the TV star. Blame it on The Pirate Bay, YouTube, Netflix or whatever else; when the quality of what I get elsewhere is much better than what I see on TV, then why should I keep watching TV? Cable TV is old news, on-demand entertainment is the need of the hour. The Idiot Box. Video killed the Radio star.

Marketing Automation Services 52

Marketing Automation Services Cable Skype Cross-Selling 52

Hubspot

FEBRUARY 12, 2019

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. YouTube has experienced explosive growth since it was founded in an office garage in 2005.

Youtube 99

Youtube Stats Video Marketing Mobile Advertising 99

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

APRIL 13, 2011

Netflix and YouTube Become Content Creators - Since their beginnings Netflix and YouTube have been about providing a platform to distribute content for others. YouTube has always been about letting individuals share video content on the Web. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

Hubspot

APRIL 29, 2015

You'll find there are a couple apps to choose from that'll let you share live video easily with your network. Another great feature: Katch Kats for Meerkat lets broadcasters record and post their live streams to YouTube. You can also hook up your Stringwire account to YouTube and live stream there. What's a great use case here?

Features 28

Features Broadcasting Best Practices Cable 28

NuSpark Consulting

FEBRUARY 3, 2023

Encompassing connected TV, OTT, and YouTube, this sector continues to grow and presents advertisers with opportunities to market their products. In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time. Read on to learn more.

Cable 130

Cable Top of Funnel Paid Search Agency Funnel Advertising 130

Anything Goes Marketing

AUGUST 7, 2007

If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. Why not send an email with links to tutorials, social networks etc. Tags: email marketing Comedy Blogging lead conversion e-marketing youtube.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. As brands have realized they need to act like publishers, a deluge of content curation and publishing has occurred on blogs and social networks worldwide. If you doubted the power of video, look no further than YouTube.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28