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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). You read the newspaper or a magazine. Television. It was a simpler life, from a content consumption and communication point of view. Then came the web. The list goes on and on and on.

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How to leverage AR in your digital marketing strategy

ClickZ

With AR, you can collect plenty of attention from your target audience in ways that traditional promotional tactics such as Television, billboard, and print media cannot. The cable channel launched a smartphone app with the name ‘Dig Decoder’ to give hints about the game. AR technologies allow you to do this.

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5 Ways 5G Will Impact Marketers

Hubspot

While wireless networks of the past could only really power mobile devices up to the size of a tablet, 5G will be strong enough and fast enough to smoothly power computers, televisions, and even smart devices. The waves and frequencies of the waves are sent to your home or a Wi-Fi-connected place via an ethernet cable.

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7 Benefits of Google AdWords to Grow Your Business Online

LeadSquared

It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Are online magazines and bloggers publishing articles related to your industry or service? Source: ThinkWithGoogle.

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Online Ad Spend to Jump in 2008 Thanks to Sports, Politics

readwrite

Zenith predicts that that Internet will overtake radio in percentage of total ad spend next year, and overtake magazines in 2010. Newspapers, magazines and radio are all expected to lose share, while outdoor ads, cinema advertising, and television will more or less stand firm with very modest increases predicted for each.

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Digital is changing mankind, make sure you don’t get left behind

LeadSquared

Cable TV is old news, on-demand entertainment is the need of the hour. The television will eventually be reduced to a screen that will be used to stream. No wonder then, Netflix is already a rage in parts of the world, Star network launched Hotstar and you would have seen your first Chromecast at somebody’s home already.

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How the Third Wave of Media Is Transforming Marketing Content

Hubspot

The second wave was cable networks. One core barrier that is too frequently ignored is the user experience of watching online video compared to watching television. People watch television to relax, and having to click a new video to watch on YouTube every three minutes is not relaxing. It simply wouldn't happen.

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